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Pros

  • Cost-Efficiency: Advertisers only pay when viewers watch at least 30 seconds or the entire ad (whichever is less), providing a cost-effective solution for reaching potential customers.
  • Targeted Reach: YouTube's vast array of targeting options allows advertisers to reach specific demographics, interests, and behaviors, ensuring ads are seen by relevant audiences.
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Cons

  • Competition: With over 2 billion monthly active users, YouTube is a crowded platform, making it difficult for new creators to stand out.
AttributeStrength
Brand
Lead Gen
Ecommerce
Cash Cost
Time Cost to Continue Activity
Learning Curve
Self Sustaining
Volume
B2B
D2C
Brand Safety
launch
December 2010

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