Search Advertising
Search advertising is a digital marketing strategy that involves placing ads on search engine results pages (SERPs) to capture the attention of potential customers actively seeking related products or services. Its primary purpose is to drive targeted traffic to a website by leveraging search intent, thereby increasing visibility and conversions. Search ads operate on a pay-per-click (PPC) model, where advertisers bid on relevant keywords that trigger the display of their ads. Key characteristics include precise targeting, measurable results, and cost efficiency. Typical use cases involve promoting e-commerce products, local services, and lead generation campaigns. The target audience often comprises individuals in the decision-making phase, actively looking for solutions or comparisons. Search advertising is highly effective due to its ability to reach users at the moment of intent, offering high conversion rates and ROI. It plays a pivotal role in integrated marketing strategies by complementing SEO efforts, enhancing brand visibility, and driving bottom-funnel conversions.
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Moderate
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NICE inContact | NICE inContact is a cloud-based customer experience platform designed… |
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Moderate
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Nicereply | Nicereply is a customer feedback tool designed to enhance brand reput… |
Paid Only
from $49.00/mo
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Moderate
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Nimble | Nimble is an innovative marketing tool designed to streamline custome… |
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Moderate
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OpenTable | OpenTable is a leading platform designed to streamline restaurant res… |
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Moderate
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Optmyzr | Optmyzr is a sophisticated marketing tool designed to streamline and … |
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Moderate
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PPC Entourage | PPC Entourage is a comprehensive marketing tool designed to optimize … |
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Moderate
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PROS | PROS is a sophisticated marketing tool designed to enhance customer a… |
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Moderate
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Pacvue | Pacvue is a leading eCommerce advertising and intelligence platform d… |
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Moderate
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PatientPop | PatientPop is an innovative marketing tool designed to enhance health… |
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Moderate
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Pawfinity | Pawfinity is an advanced marketing solution designed to enhance custo… |
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Moderate
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Peek Pro | Peek Pro is a robust marketing tool designed to streamline customer a… |
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Moderate
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Pentos | Pentos is a dynamic marketing tool designed to elevate brand awarenes… |
Paid Only
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Moderate
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Pepperjam Ascend | Pepperjam Ascend is a comprehensive marketing tool designed to enhanc… |
Paid Only
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Moderate
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Perpetua | Perpetua is a sophisticated marketing tool designed to optimize and a… |
Paid Only
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Moderate
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Pipedrive | Pipedrive is a robust CRM tool designed to streamline sales processes… |
Paid Only
from $15.00/mo
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Moderate
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Placester | Placester is a robust marketing platform designed for real estate pro… |
Paid Only
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Moderate
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Post Affiliate Pro | Post Affiliate Pro is a leading affiliate marketing management tool d… |
Paid Only
from $129.00/mo
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Moderate
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Power BI | Power BI, developed by Microsoft, is a robust business analytics tool… |
Paid Only
from $9.00/mo
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Moderate
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Price Intelligently | Price Intelligently is a leading pricing optimization tool designed t… |
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Moderate
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Price2Spy | Price2Spy is a robust price monitoring and comparison tool designed f… |
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Moderate
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Prisync | Prisync is a dynamic pricing software that aids marketing professiona… |
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Moderate
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Productboard | Productboard is a comprehensive product management tool designed to s… |
Paid Only
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Moderate
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Projul | Projul is a comprehensive marketing tool designed to streamline proje… |
Paid Only
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Moderate
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QuickBooks Commerce | QuickBooks Commerce serves as a dynamic platform streamlining busines… |
Paid Only
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Moderate
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Rakuten Advertising | Rakuten Advertising empowers marketing professionals by offering a co… |
Paid Only
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Moderate
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RapidMiner | RapidMiner is a comprehensive data science platform designed to empow… |
Paid Only
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Moderate
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Realtor.com | Realtor.com is a premier digital real estate platform that connects b… |
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Moderate
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Refersion | Refersion is an advanced affiliate marketing platform designed to str… |
Paid Only
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Moderate
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Reputation.com | Reputation.com is a leading platform for managing and enhancing an or… |
Paid Only
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Moderate
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Restaurant365 | Restaurant365 is a comprehensive cloud-based software solution design… |
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Moderate
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RetailNext | RetailNext is an advanced analytics platform that leverages in-store … |
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Moderate
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Rezdy | Rezdy is a robust booking software designed for tour and activity ope… |
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Moderate
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RingCentral | RingCentral is a comprehensive cloud communications and collaboration… |
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Moderate
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SE Ranking | SE Ranking is an all-in-one SEO software designed for marketing profe… |
Paid Only
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Moderate
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SEMrush | SEMrush is a comprehensive digital marketing tool designed to enhance… |
Free
from $129.95/mo
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Moderate
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Sale Samurai | Sale Samurai is a powerful tool designed to optimize marketing strate… |
Paid Only
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Moderate
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Salesforce | Salesforce is a leading customer relationship management (CRM) platfo… |
Paid Only
from $25.00/mo
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Moderate
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Salesforce Financial Services Cloud | Salesforce Financial Services Cloud is a comprehensive CRM platform d… |
Paid Only
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Moderate
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Salesforce Pardot | Salesforce Pardot is a powerful B2B marketing automation tool designe… |
Paid Only
from $1250.00/mo
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Moderate
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Salesforce Sales Cloud | Salesforce Sales Cloud is a robust customer relationship management (… |
Paid Only
from $25.00/mo
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Moderate
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SamCart | SamCart is a premium e-commerce platform designed to streamline the c… |
Paid Only
from $59.00/mo
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Moderate
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SchoolMint | SchoolMint is a comprehensive marketing tool designed to streamline e… |
Paid Only
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Moderate
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Screaming Frog SEO Spider | Screaming Frog SEO Spider is an advanced website crawler designed for… |
Paid Only
from $209.00/mo
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Moderate
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SearchAdsHQ | SearchAdsHQ is a sophisticated marketing tool designed to optimize an… |
Paid Only
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Moderate
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Segment | Segment is a leading customer data platform that empowers marketing p… |
Paid Only
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Moderate
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Sellbrite | Sellbrite is a robust e-commerce management platform designed to stre… |
Paid Only
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Moderate
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SellerApp | SellerApp is a comprehensive analytics and optimization platform desi… |
Paid Only
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Moderate
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Sellics | Sellics is a comprehensive marketing tool designed to optimize perfor… |
Paid Only
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Moderate
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Sensor Tower | Sensor Tower is an advanced analytics platform designed to empower ma… |
Paid Only
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Moderate
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Serpstat | Serpstat is a comprehensive all-in-one SEO platform designed to strea… |
Paid Only
from $69.00/mo
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Moderate
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Service Fusion | Service Fusion is a comprehensive marketing tool designed to streamli… |
Paid Only
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Moderate
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ServiceTitan | ServiceTitan is a comprehensive marketing tool designed to streamline… |
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Moderate
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ShareASale | ShareASale is a leading affiliate marketing network that connects mer… |
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Moderate
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ShipBob | ShipBob is a leading global logistics platform that streamlines e-com… |
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Moderate
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ShipStation | ShipStation is a comprehensive shipping software solution designed to… |
Paid Only
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Moderate
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Shopify | Shopify is a robust e-commerce platform designed to empower businesse… |
Paid Only
from $39.00/mo
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Moderate
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Shopify POS | Shopify POS is a sophisticated point-of-sale system designed to strea… |
Paid Only
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Moderate
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SimplePractice | SimplePractice is a comprehensive practice management platform design… |
Paid Only
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Moderate
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Singular | Singular is a comprehensive marketing analytics platform designed to … |
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Moderate
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SiteMinder | SiteMinder is a leading platform designed to revolutionize the way bu… |
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Moderate
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Skai | Skai is a cutting-edge marketing platform designed to empower marketi… |
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Moderate
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Snowflake | Snowflake is a sophisticated data cloud platform designed to empower … |
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Moderate
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Sojern | Sojern is a leading digital marketing platform that specializes in tr… |
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Moderate
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SplitMetrics | SplitMetrics is a sophisticated marketing tool designed to optimize a… |
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Moderate
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SpyFu | SpyFu is a competitive intelligence tool designed to empower marketin… |
Paid Only
from $39.00/mo
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Moderate
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Square | Square is a versatile marketing tool designed to streamline payment p… |
Paid Only
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Moderate
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Square Appointments | Square Appointments is a versatile scheduling tool designed to stream… |
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Moderate
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Square Online | Square Online provides businesses with an integrated e-commerce platf… |
Paid Only
from $29.00/mo
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Moderate
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Square POS | Square POS is a versatile point-of-sale solution designed to streamli… |
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Moderate
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Square for Retail | Square for Retail streamlines operations for retail businesses by int… |
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Moderate
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Squarespace | Squarespace is a comprehensive website building and hosting platform … |
Paid Only
from $192.00/mo
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Moderate
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Stamps.com | Stamps.com is an innovative online shipping and mailing solution desi… |
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Moderate
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Statista | Statista is a premier online statistics portal that aggregates data f… |
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Moderate
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Storefront | Storefront is a versatile marketing tool designed to enhance customer… |
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Moderate
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Stripe | Stripe is a leading financial infrastructure platform that enables bu… |
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Moderate
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SumUp | SumUp is a versatile mobile point-of-sale (mPOS) solution designed to… |
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Moderate
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Surfer | Surfer is an advanced marketing tool designed to optimize content for… |
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Moderate
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Surfer SEO | Surfer SEO is a robust tool designed to enhance digital marketing str… |
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Moderate
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Sustain.life | Sustain.life is a sophisticated marketing tool designed to enhance br… |
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Moderate
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Tableau | Tableau is a leading data visualization tool that empowers marketing … |
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Moderate
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TalentLMS | TalentLMS is a robust learning management system designed to enhance … |
Paid Only
from $69.00/mo
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Moderate
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Talon.One | Talon.One is an advanced promotion and loyalty management platform de… |
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Moderate
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Tars | Tars is an innovative chatbot platform designed to enhance digital ma… |
Paid Only
from $99.00/mo
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Moderate
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Teikametrics | Teikametrics is a robust marketing tool designed to optimize e-commer… |
Paid Only
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Moderate
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Tekion | Tekion revolutionizes automotive marketing by offering a cutting-edge… |
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Moderate
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The Trade Desk | The Trade Desk is a leading programmatic advertising platform designe… |
Paid Only
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Moderate
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Thinkific | Thinkific is a robust online course platform that empowers marketers … |
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from $36.00/mo
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Moderate
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ThriveHive | ThriveHive is a comprehensive marketing tool designed to empower busi… |
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Moderate
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Thryv | Thryv is a robust marketing tool designed to streamline and enhance b… |
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Moderate
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Thumbtack for Professionals | Thumbtack for Professionals is a dynamic marketing tool designed to c… |
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Moderate
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TouchBistro | TouchBistro is an innovative restaurant management platform designed … |
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Moderate
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Tourwriter | Tourwriter is a sophisticated travel itinerary management software de… |
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Moderate
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Tracxn | Tracxn is a comprehensive market intelligence platform designed to em… |
Paid Only
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Moderate
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Trainual | Trainual is an innovative training and knowledge management platform … |
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from $99.00/mo
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Moderate
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TravelClick | TravelClick is a comprehensive marketing solution designed to enhance… |
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Moderate
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Trello | Trello is a versatile project management tool designed to streamline … |
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from $60.00/mo
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Moderate
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TripActions | TripActions is a comprehensive travel management platform designed to… |
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Moderate
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Tune (formerly HasOffers) | Tune (formerly HasOffers) is a leading marketing platform designed to… |
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Moderate
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Ubersuggest | Ubersuggest is a comprehensive SEO and digital marketing tool designe… |
Paid Only
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Moderate
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Unbounce | Unbounce is a leading landing page platform designed to enhance marke… |
Paid Only
from $99.00/mo
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Moderate
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Vend | Vend is a versatile point-of-sale (POS) system designed for retail bu… |
Paid Only
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Moderate
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Vendavo | Vendavo provides advanced pricing optimization and management solutio… |
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Moderate
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Voluum | Voluum is a sophisticated marketing analytics and tracking platform d… |
Paid Only
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Moderate
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Walmart API for Advertising | The Walmart API for Advertising empowers marketers with robust tools … |
Paid Only
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Moderate
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Walmart Brand Portal | The Walmart Brand Portal is a comprehensive marketing platform design… |
Paid Only
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Moderate
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Walmart Connect Ads Manager | Walmart Connect Ads Manager is a sophisticated marketing platform des… |
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Moderate
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Walmart Luminate Analytics | Walmart Luminate Analytics provides advanced data analytics solutions… |
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Moderate
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Walmart Performance Dashboard | The Walmart Performance Dashboard is a sophisticated marketing analyt… |
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Moderate
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Walmart Retail Link Analytics | Walmart Retail Link Analytics provides marketers with advanced data a… |
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Moderate
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Walmart Sponsored Brands Tool | The Walmart Sponsored Brands Tool empowers marketers to enhance brand… |
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Moderate
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Walmart Sponsored Products Platform | Walmart Sponsored Products Platform is a robust advertising tool desi… |
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Moderate
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When I Work | When I Work is a workforce management tool designed to optimize team … |
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Moderate
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Wiser | Wiser is a sophisticated marketing tool designed to enhance customer … |
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Moderate
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Wix | Wix is a comprehensive website creation platform designed to empower … |
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Moderate
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WooCommerce | WooCommerce is a robust e-commerce platform empowering marketing prof… |
Paid Only
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Moderate
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WordPress | WordPress is a versatile content management system (CMS) that empower… |
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Moderate
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WordStream | WordStream is a leading marketing tool designed to optimize online ad… |
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Moderate
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WordStream Advisor | WordStream Advisor is a comprehensive digital marketing platform desi… |
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Moderate
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Wrike | Wrike is a collaborative work management tool designed to streamline … |
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from $9.00/mo
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Moderate
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X API for Advertisers | 'X API for Advertisers' is a versatile tool designed to enhance digit… |
Paid Only
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Moderate
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X Audience Insights Tool | 'X Audience Insights Tool' is designed to empower marketing professio… |
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Moderate
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X Automated Ads Bidding Tool | "X Automated Ads Bidding Tool" is designed to optimize digital ad spe… |
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Moderate
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X Campaign Performance Reports | X Campaign Performance Reports is an advanced analytics tool designed… |
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Moderate
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Moderate
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X Trend Analysis Dashboard | The X Trend Analysis Dashboard is an advanced marketing tool designed… |
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Moderate
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Yahoo Ad Tech API | Yahoo Ad Tech API empowers marketers by providing robust tools for da… |
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Moderate
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Yahoo Analytics Dashboard | The Yahoo Analytics Dashboard is a comprehensive tool designed for ma… |
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Moderate
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Yahoo Audience Insights Tool | The Yahoo Audience Insights Tool is a powerful analytics platform des… |
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Moderate
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Yahoo Search Ads Manager | Yahoo Search Ads Manager is a robust tool designed to optimize advert… |
Paid Only
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Moderate
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Yelp for Business | Yelp for Business is a pivotal tool for marketing professionals, desi… |
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Moderate
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Yext | Yext is a leading digital knowledge management platform that empowers… |
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Moderate
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Yoast SEO | Yoast SEO is a leading tool for optimizing website content to improve… |
Paid Only
from $99.00/mo
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Moderate
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Zen Planner | Zen Planner is a comprehensive marketing tool designed to streamline … |
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Moderate
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ZenMaid | ZenMaid is a comprehensive scheduling software designed specifically … |
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Moderate
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Zeta Global | Zeta Global is a leading data-driven marketing technology company tha… |
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Moderate
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Zillow Premier Agent | Zillow Premier Agent is a powerful marketing tool designed to connect… |
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Moderate
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Zoho CRM | Zoho CRM is a comprehensive customer relationship management tool des… |
Paid Only
from $14.00/mo
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Moderate
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ZonGuru | ZonGuru is a comprehensive marketing tool designed to empower e-comme… |
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Moderate
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eBay API for Marketing and Advertising | The eBay API for Marketing and Advertising is designed to empower mar… |
Paid Only
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Moderate
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eBay Ads Manager | eBay Ads Manager is a robust advertising tool designed to optimize ma… |
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Moderate
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eBay Analytics and Insights Tool | The eBay Analytics and Insights Tool empowers marketers with actionab… |
Paid Only
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Moderate
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eBay Bulk Listing and Editing Tool | The 'eBay Bulk Listing and Editing Tool' streamlines the process of m… |
Paid Only
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Moderate
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eBay Promoted Listings Tool | The eBay Promoted Listings Tool empowers marketers by enhancing produ… |
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Moderate
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eBay Promotions Manager | eBay Promotions Manager is a sophisticated tool designed to optimize … |
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Moderate
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eBay Seller Hub Marketing Dashboard | The eBay Seller Hub Marketing Dashboard empowers sellers with compreh… |
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Moderate
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eBay Stores Customization Tool | The eBay Stores Customization Tool empowers marketers to tailor their… |
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Moderate
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eBay Terapeak Product Research | eBay Terapeak Product Research is a powerful analytical tool designed… |
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Moderate
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eRank | eRank is a premier analytical tool designed to empower marketing prof… |
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Moderate
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kvCORE | kvCORE is a comprehensive real estate marketing platform designed to … |
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