Display Advertising
Display advertising uses visual ads on websites and apps to capture attention and drive actions. They are highly versatile and can target specific audiences effectively. However, they can be ignored or blocked by users.
Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test banner designs and messaging to optimise results | Testing different banner designs and messaging helps you figure out w… |
Intermediate
|
Medium
|
| A/B test different ad creatives to optimise performance | Testing ad creatives can help identify which visuals, copy, and forma… |
Intermediate
|
Medium
|
| A/B test different ad formats and placements to optimise performance | Experimenting with different ad formats and placements helps you find… |
Intermediate
|
Medium
|
| Adjust bids and budgets based on real-time performance data | Optimize your marketing strategy by adjusting bids and budgets based … |
Intermediate
|
Medium
|
| Analyse ad performance regularly to refine targeting and creatives | Frequently checking your ad performance helps you fine-tune your ad t… |
Intermediate
|
Medium
|
| Analyse banner ad performance and adjust strategies accordingly | Diving into your banner ad performance can unveil what's working and … |
Intermediate
|
Medium
|
| Analyse performance metrics regularly to adjust campaigns | Keeping an eye on your campaign's performance metrics helps you under… |
Intermediate
|
Medium
|
| Collaborate with retail partners for exclusive promotions | Teaming up with retail partners for exclusive promotions can amplify … |
Intermediate
|
Medium
|
| Conduct A/B testing on ad copy, creatives, and landing pages | Want to see what works best? A/B testing lets you compare different a… |
Intermediate
|
Medium
|
| Create engaging and visually appealing ad creatives | Crafting eye-catching and engaging ad creatives makes your brand stan… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Advertising Cloud TV | Adobe Advertising Cloud TV offers a comprehensive solution for managi… |
Enterprise
from $499.99/mo
|
Complex
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
| BannerSnack | BannerSnack makes it easy to design and share eye-catching banners fo… |
Freemium
from $19.99/mo
|
Easy
|
| Google Analytics | Google Analytics is a web analytics platform that tracks and reports … |
Paid Only
|
Moderate
|
| SEMrush | SEMrush is a comprehensive digital marketing tool designed to enhance… |
Free
from $129.95/mo
|
Moderate
|
| SpyFu | SpyFu is a competitive intelligence tool designed to empower marketin… |
Paid Only
from $39.00/mo
|
Moderate
|
| TikTok Business Center | TikTok Business Center is a comprehensive marketing platform designed… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Visual Impact: Display advertisements can be eye-catching and engaging, making it easier to capture the audience’s attention compared to text-based ads.
- Targeting Options: These ads offer a variety of targeting options, including demographic, geographic, and behavioral targeting, ensuring the right audience is reached.
- Brand Awareness: Display ads are effective for improving brand awareness as they ensure constant visibility across various websites and platforms.
- Versatility: They can be used for multiple objectives such as brand building, lead generation, and direct sales, making them highly versatile.
- Retargeting Capabilities: Display ads excel in retargeting, allowing businesses to reach users who have previously interacted with their website or content.
- Rich Media: The use of multimedia elements like videos, animations, and interactive content can enhance user engagement and experience.
- Measurable Results: The performance of display ads can be accurately measured through various metrics like impressions, clicks, and conversions, allowing for continuous optimization.
Cons
- Banner Blindness: Users may develop “banner blindness,” where they consciously or unconsciously ignore display ads.
- Ad Blockers: The increasing use of ad-blocking software can significantly reduce the reach of display advertising campaigns.
- Cost: Display advertising can be expensive, especially for high-visibility placements on popular websites and during peak times.
- Click Fraud: There’s a risk of click fraud where competitors or automated bots click on ads with malicious intent, wasting ad budgets.
- Intrusive: Display ads can sometimes disrupt the user experience, leading to a negative perception of the brand.
- Low Click-Through Rates: Display ads generally have lower click-through rates compared to search ads, making them less effective for immediate conversions.
- Complex Management: Managing a display advertising campaign requires continuous monitoring and optimization, which can be resource-intensive.