Outdoor Advertising
Outdoor advertising is all about big, eye-catching displays in busy public spaces. You get high visibility, but the cost can be steep, and it’s hard to measure impact precisely. Great for brand building.
Sub-channels
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
|
Medium
|
| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
Intermediate
|
Medium
|
| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
|
Medium
|
| Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas | Out-of-home advertising using billboards and transit ads in high-traf… |
Intermediate
|
Medium
|
| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
Intermediate
|
Medium
|
| Leverage digital billboards for dynamic content | Digital billboards rotate messages based on the time of day, location… |
Intermediate
|
Medium
|
| Leverage digital transit ads for dynamic content | Engaging with commuters through digital transit ads offers dynamic an… |
Intermediate
|
Medium
|
| Leverage transit ads for localised, community-focused campaigns | Using transit ads is great for local outreach since public transporta… |
Intermediate
|
Medium
|
| Monitor billboard performance through local traffic data | Track the effectiveness of billboards by analyzing local traffic data… |
Intermediate
|
Medium
|
| Partner with local events or landmarks for co-branded billboards | Creating co-branded billboards in partnership with local events or la… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| JCDecaux | JCDecaux is a leading global outdoor advertising company that special… |
Paid Only
|
Moderate
|
| Lamar | Lamar is a leading marketing tool specializing in outdoor advertising… |
Paid Only
|
Moderate
|
| Lamar Advertising Digital Network | Lamar Advertising Digital Network is a sophisticated marketing platfo… |
Paid Only
|
Moderate
|
| Mood Media | Mood Media is a leading marketing tool specializing in creating immer… |
Paid Only
|
Moderate
|
| Newspaper Manager | Newspaper Manager is a comprehensive marketing tool designed to strea… |
Paid Only
|
Moderate
|
| Nielsen | Nielsen is a global leader in audience measurement, data, and analyti… |
Paid Only
|
Moderate
|
| Nielsen Audio | Nielsen Audio provides comprehensive audience measurement data for th… |
Paid Only
|
Moderate
|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
| OneScreen.ai | OneScreen.ai is an innovative marketing platform designed to optimize… |
Paid Only
|
Moderate
|
| Place Exchange | Place Exchange is a sophisticated marketing tool that revolutionizes … |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- High visibility: Outdoor advertising places your message in high-traffic areas, ensuring a large number of eyeballs see your ad.
- Broad reach: It reaches a wide audience, cutting across various demographics and locations.
- Creative potential: Allows for large, impactful, and creative advertising formats that can leave a lasting impression.
- Less intrusive: People see the ads as they go about their day, leading to less annoyance compared to digital pop-ups.
- Brand reinforcement: Reinforces brand presence as people repeatedly see the ads in their daily commute or activities.
- Location targeting: You can select specific locations to target your ideal customers.
- Continuous exposure: Unlike some digital ads, outdoor ads are continuously visible, offering constant exposure.
Cons
- High costs: Billboards and other large formats can be expensive to produce and place.
- Difficult to measure: Hard to precisely measure the impact and ROI of outdoor ads.
- Limited interaction: Lacks the interactive element that digital ads offer for immediate customer engagement.
- Ad fatigue: Potential for the audience to become desensitized to the ads over time.
- Weather dependency: Ad performance can be affected by bad weather, which can obstruct visibility.
- Geographical limitations: Limited to physical locations and cannot be easily scaled like digital campaigns.
- Setup time: Takes longer to design, print, and deploy compared to digital ads.