Search Engines
Search engines are the go-to when you want to get noticed online. They offer powerful tools for finding potential customers, though it can be competitive. It’s largely pay-to-play, so budget accordingly.
Sub-channels
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Regularly audit and remove toxic or low-quality backlinks | Conducting regular audits to spot and remove toxic or low-quality bac… |
Intermediate
|
Medium
|
| Regularly update and test landing pages for better conversion rates | Regularly revising and A/B testing landing pages is essential for ens… |
Intermediate
|
Medium
|
| Regularly update channel strategies based on algorithm changes and trends | Staying updated with algorithm changes and trends helps boost your ma… |
Intermediate
|
Medium
|
| Run dynamic search ads to capture new keyword opportunities | Running dynamic search ads helps you find new keyword opportunities b… |
Intermediate
|
Medium
|
| Use Etsy’s SEO tools to optimise shop and product visibility | Boost your shop and product visibility on Etsy using their SEO tools.… |
Intermediate
|
Medium
|
| Use SEO best practices in podcast titles and descriptions | Optimizing podcast titles and descriptions using SEO best practices c… |
Intermediate
|
Medium
|
| Use SEO best practices to optimise how-to content for search engines | Optimizing your how-to content for search engines using SEO best prac… |
Intermediate
|
Medium
|
| Use Yahoo Localworks for local SEO and increased visibility | Yahoo Localworks helps local businesses get found online. It’s great … |
Intermediate
|
Medium
|
| Use ad extensions (sitelinks, callouts) to enhance ad visibility | Ad extensions make your ads more prominent and helpful by adding extr… |
Intermediate
|
Medium
|
| Use analytics to monitor performance and adjust strategy | Using analytics helps you track how your marketing is doing so you ca… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Admix | Admix is an innovative marketing tool designed to integrate seamlessl… |
Paid Only
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adzooma | Adzooma is a cutting-edge marketing platform designed to streamline a… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Increases visibility as search engines can help your business appear prominently to those specifically looking for what you offer.
- Drives targeted traffic to your website by showing your ads to users actively searching for related keywords.
- Measurable results through various analytic tools enabling businesses to track performance and ROI precisely.
- Enhances local search presence for businesses looking to attract customers in a specific geographic area.
- Flexible budgeting as you can control your spending by setting daily or campaign budgets.
- Immediate results unlike some other marketing channels, search engine marketing can drive traffic quite quickly after a campaign is launched.
- Pay-per-click model ensures you only pay when someone actually clicks on your ad, maximizing cost efficiency.
Cons
- Highly competitive as many businesses are vying for the same keywords, driving up costs.
- Requires continuous investment to maintain and improve rankings, which can become costly over time.
- Complex to master because effective campaigns often require a good understanding of SEO and PPC strategies.
- Possible ad fatigue where users become desensitized to ads, reducing their effectiveness.
- Algorithm dependency meaning changes to search engine algorithms can significantly impact your campaign’s performance.
- Click fraud risk where competitors or bots can maliciously click on your ads, wasting your budget.
- Limited organic reach as paid search engine marketing does not directly improve organic rankings or SEO.