Search Engines
Search engines are the go-to when you want to get noticed online. They offer powerful tools for finding potential customers, though it can be competitive. It’s largely pay-to-play, so budget accordingly.
Sub-channels
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Adjust bids and budgets based on real-time performance data | Optimize your marketing strategy by adjusting bids and budgets based … |
Intermediate
|
Medium
|
| Analyse acquisition channels to optimise marketing spend | Analyzing acquisition channels helps businesses optimize their market… |
Intermediate
|
Medium
|
| Analyse performance metrics regularly to adjust campaigns | Keeping an eye on your campaign's performance metrics helps you under… |
Intermediate
|
Medium
|
| Conduct A/B testing on ad copy, creatives, and landing pages | Want to see what works best? A/B testing lets you compare different a… |
Intermediate
|
Medium
|
| Conduct regular SEO audits to identify and fix technical issues | Regular SEO audits keep your website running smoothly by catching and… |
Intermediate
|
Medium
|
| Conduct thorough keyword research to identify target terms | Thorough keyword research helps businesses find the exact terms poten… |
Intermediate
|
Medium
|
| Continuously monitor and refine data models for better accuracy | Continuously improving data models boosts accuracy but can be resourc… |
Intermediate
|
Medium
|
| Continuously refine data models and methodologies based on performance | Refining data models and methodologies based on performance helps imp… |
Intermediate
|
Medium
|
| Create detailed, informative meta descriptions for better CTR | Meta descriptions are short blurbs that summarize your webpage conten… |
Intermediate
|
Medium
|
| Enhance page speed and mobile-friendliness for better rankings | Boosting your website speed and making it mobile-friendly can improve… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Microsoft PromoteIQ | Microsoft PromoteIQ is a marketing platform that empowers brands and … |
Paid Only
|
Moderate
|
| Microsoft Smart Campaigns Tool | Microsoft Smart Campaigns Tool is a sophisticated digital marketing s… |
Paid Only
|
Moderate
|
| Microsoft Store Analytics | Microsoft Store Analytics is a powerful tool designed to provide mark… |
Paid Only
|
Moderate
|
| Microsoft UET (Universal Event Tracking) | Microsoft UET (Universal Event Tracking) is a robust analytics tool d… |
Paid Only
|
Moderate
|
| MobileAction | MobileAction is a comprehensive mobile app marketing platform designe… |
Paid Only
|
Moderate
|
| Monday.com | Monday.com is a versatile work operating system designed to enhance m… |
Paid Only
from $8.00/mo
|
Moderate
|
| Moz Pro | Moz Pro is a comprehensive SEO toolset designed to empower marketing … |
Paid Only
from $99.00/mo
|
Moderate
|
| Naviga | Naviga is a cutting-edge marketing tool designed to enhance customer … |
Paid Only
|
Moderate
|
| OpenTable | OpenTable is a leading platform designed to streamline restaurant res… |
Paid Only
|
Moderate
|
| OptinMonster | OptinMonster is a leading conversion optimization tool designed to en… |
Paid Only
from $9.00/mo
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Increases visibility as search engines can help your business appear prominently to those specifically looking for what you offer.
- Drives targeted traffic to your website by showing your ads to users actively searching for related keywords.
- Measurable results through various analytic tools enabling businesses to track performance and ROI precisely.
- Enhances local search presence for businesses looking to attract customers in a specific geographic area.
- Flexible budgeting as you can control your spending by setting daily or campaign budgets.
- Immediate results unlike some other marketing channels, search engine marketing can drive traffic quite quickly after a campaign is launched.
- Pay-per-click model ensures you only pay when someone actually clicks on your ad, maximizing cost efficiency.
Cons
- Highly competitive as many businesses are vying for the same keywords, driving up costs.
- Requires continuous investment to maintain and improve rankings, which can become costly over time.
- Complex to master because effective campaigns often require a good understanding of SEO and PPC strategies.
- Possible ad fatigue where users become desensitized to ads, reducing their effectiveness.
- Algorithm dependency meaning changes to search engine algorithms can significantly impact your campaign’s performance.
- Click fraud risk where competitors or bots can maliciously click on your ads, wasting your budget.
- Limited organic reach as paid search engine marketing does not directly improve organic rankings or SEO.