Social Media
Social media platforms let you connect with your audience, share content, and run advertisements. They offer huge reach and targeting but need constant engagement and strategy to be effective.
Sub-channels
| Name | Description |
|---|---|
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… | |
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use social media and email marketing to promote the co-branded effort | Leverage social media platforms and email campaigns to spotlight your… |
Intermediate
|
Medium
|
| Use social media and email marketing to promote the pop-up in advance | Use social media and email marketing to promote your pop-up event eff… |
Intermediate
|
Medium
|
| Use social media to promote CSR efforts and engage followers | Show your brand’s commitment to social responsibility by sharing stor… |
Intermediate
|
Medium
|
| Use social media to promote community engagement efforts | Leveraging social media is great for encouraging community engagement… |
Intermediate
|
Medium
|
| Use the Snap Map feature to promote localised content | Use Snap Map for promoting localized content by showcasing real-time … |
Intermediate
|
Medium
|
| Use trackable links or discount codes to measure influencer impact | Trackable links and discount codes are great for seeing which influen… |
Intermediate
|
Medium
|
| Use user-generated content in paid advertising campaigns to enhance authenticity | Incorporating user-generated content into your paid ads boosts authen… |
Intermediate
|
Medium
|
| Use video ads for higher engagement rates | Video ads are a great way to grab attention and drive higher engageme… |
Intermediate
|
Medium
|
| Utilise Etsy’s social media integration to drive traffic | Drive more visitors to your Etsy store by using their convenient soci… |
Intermediate
|
Medium
|
| Utilise Facebook Groups to build a community around your brand | Facebook Groups are awesome for building a community around your bran… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 123Pet Software | 123Pet Software is a comprehensive marketing tool designed for pet se… |
Paid Only
|
Moderate
|
| 3Dsellers | 3Dsellers is a comprehensive e-commerce management tool designed to e… |
Paid Only
|
Moderate
|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| 7Shifts | 7Shifts is a robust workforce management tool designed specifically f… |
Paid Only
|
Moderate
|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| Acast | Acast is a premier podcast hosting platform designed to amplify brand… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Massive audience reach can help your message get in front of millions of eyes.
- Targeted advertising options allow you to tailor your campaigns to specific demographics.
- Engagement opportunities let you interact with your audience in real-time.
- Analytics and insights provide data to optimize your strategies.
- Content versatility enables various types of content like images, videos, and articles.
- Cost-effective marketing can provide great ROI, especially for small businesses.
- Brand personality expression adds a human element to your marketing.
Cons
- Time-consuming strategy management can be challenging to maintain consistently engaging content.
- Algorithm changes may affect your content’s visibility without warning.
- Negative feedback and reviews are public and can be damaging if not handled correctly.
- High competition can make it hard to stand out in saturated markets.
- Ad fatigue means users might ignore your ads after seeing them repeatedly.
- Requires constant monitoring to respond to comments, messages, and trends.
- Privacy concerns may arise with data usage and audience targeting.