Est. 1995

eBay

eBay is a leading global e-commerce platform, known for its extensive online marketplace that connects buyers and sellers worldwide. In the marketing sphere, eBay offers tools like eBay Ads, enabling sellers to increase visibility through targeted advertising. Its primary services include a user-friendly auction and shopping platform for a wide array of products. eBay's target market includes large enterprises, small businesses, and individual entrepreneurs looking to reach a broad audience. Typical clients are marketers aiming to enhance their e-commerce strategies. eBay's unique value proposition lies in its trusted brand, global reach, and the ability to provide competitive pricing and convenience. This positions eBay as a preferred choice for those seeking an effective, expansive platform for buying and selling. Its adaptability to market changes further cements its strong position in the e-commerce industry, making it a valuable tool for marketing professionals.

Related Tactics

Name Description Difficulty Cost
Leverage eBay’s promoted listings for organic visibility Boost your eBay listings' visibility with promoted listings. This tac…
Intermediate
Medium
Participate in eBay’s global shipping programme for wider reach Expand your reach by using eBay's Global Shipping Program. It simplif…
Intermediate
Medium
Use eBay’s Best Offer feature to engage with potential buyers Engage with buyers by offering a chance to negotiate prices on eBay. …
Intermediate
Medium
Utilise eBay’s Markdown Manager for sales and promotions By using eBay’s Markdown Manager, you can easily schedule promotions …
Intermediate
Medium

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Quick Facts

Established

September 3, 1995

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