Est. 1975
Microsoft
Microsoft, a global innovator in technology, extends its reach into the marketing sector through cutting-edge solutions tailored to modern marketers. Key offerings include Microsoft Advertising, which utilizes Bing’s search capabilities for targeted ad placements, and Dynamics 365 Marketing, a platform integrating customer data to automate and enhance engagement strategies. Additionally, Azure provides powerful cloud-based analytics and AI tools, enabling data-driven marketing insights. Microsoft's target market encompasses businesses of all sizes, with a strong focus on sectors like retail, finance, and healthcare. Its unique value proposition lies in merging technology with data intelligence, empowering marketers to optimize strategies and achieve tangible results. With a robust presence and a commitment to innovation, Microsoft stands as a pivotal partner for marketers aiming to harness technology for growth and efficiency.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Focus on local SEO to increase visibility in Bing Places for Business | Trying to boost your presence on Bing Places for Business can bring m… |
Intermediate
|
Medium
|
| Leverage LinkedIn Live to host webinars and live Q&A sessions | Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle… |
Intermediate
|
Medium
|
| LinkedIn Dynamic Ads | LinkedIn Dynamic Ads can create personalized ads for each user by lev… |
Intermediate
|
Medium
|
| LinkedIn Sponsored Content Ads | Promoting articles, posts, or videos directly in the LinkedIn feed to… |
Intermediate
|
Medium
|
| LinkedIn Sponsored InMail (Message Ads) | Deliver personalized messages directly to LinkedIn inboxes. Great for… |
Intermediate
|
Medium
|
| LinkedIn Spotlight Ads | LinkedIn Spotlight Ads let you create personalized, interactive ads t… |
Intermediate
|
Medium
|
| LinkedIn Text Ads | With LinkedIn Text Ads, you can create simple, unobtrusive ads that a… |
Intermediate
|
Medium
|
| Microsoft Audience Ads | Microsoft Audience Ads offers a user-friendly platform to target spec… |
Intermediate
|
Medium
|
| Microsoft Dynamic Search Ads | Microsoft Dynamic Search Ads help you reach potential customers who a… |
Intermediate
|
Medium
|
| Microsoft LinkedIn Profile Targeting Ads | Microsoft LinkedIn Profile Targeting Ads offer precise targeting for … |
Intermediate
|
Medium
|
| Microsoft Native Ads | Microsoft Native Ads are a great way to blend in with content while s… |
Intermediate
|
Medium
|
| Microsoft Responsive Search Ads | Microsoft Responsive Search Ads make it easy to create dynamic ads th… |
Intermediate
|
Medium
|
| Microsoft Search Ads (Bing Ads) | Run your ads on Bing to reach millions of users actively searching fo… |
Intermediate
|
Medium
|
| Microsoft Shopping Ads | Microsoft Shopping Ads are great for getting your products in front o… |
Intermediate
|
Medium
|
| Optimise website content specifically for Bing’s search algorithm | Optimizing website content for Bing can be beneficial for targeting a… |
Intermediate
|
Medium
|
| Use Bing’s social media integration to drive traffic from social signals | Drive more traffic to your site using Bing’s integration with popular… |
Intermediate
|
Medium
|
| Utilise Bing Webmaster Tools to monitor and enhance website performance | Bing Webmaster Tools helps you track and boost your site's performanc… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Bing Webmaster Tools | Bing Webmaster Tools, developed by Microsoft, is a comprehensive suit… |
Paid Only
|
Moderate
|
| LinkedIn Marketing Solutions | LinkedIn Marketing Solutions, a robust tool by Microsoft, empowers ma… |
Paid Only
|
Moderate
|
| Microsoft Ads Performance Reports | Microsoft Ads Performance Reports provide marketing professionals wit… |
Paid Only
|
Moderate
|
| Microsoft Ads Script Editor | Microsoft Ads Script Editor is a sophisticated tool designed for mark… |
Paid Only
|
Moderate
|
| Microsoft Advertising | Microsoft Advertising is a robust digital marketing platform that emp… |
Paid Only
|
Moderate
|
| Microsoft Advertising Editor | Microsoft Advertising Editor is a robust marketing tool designed to s… |
Paid Only
|
Moderate
|
| Microsoft Advertising Intelligence | Microsoft Advertising Intelligence is a powerful tool designed to enh… |
Paid Only
|
Moderate
|
| Microsoft Advertising SDK | Microsoft Advertising SDK is a robust tool designed to empower market… |
Paid Only
|
Moderate
|
| Microsoft Audience Insights Dashboard | The Microsoft Audience Insights Dashboard is a cutting-edge tool desi… |
Paid Only
|
Moderate
|
| Microsoft Audience Network Planner | The Microsoft Audience Network Planner is a sophisticated tool design… |
Paid Only
|
Moderate
|
| Microsoft Azure AI for Marketing Analytics | Microsoft Azure AI for Marketing Analytics is a sophisticated tool de… |
Paid Only
|
Moderate
|
| Microsoft Bing Visual Search | Microsoft Bing Visual Search empowers marketers to enhance engagement… |
Paid Only
|
Moderate
|
| Microsoft Bing Webmaster Tools | Microsoft Bing Webmaster Tools is a comprehensive platform designed t… |
Paid Only
|
Moderate
|
| Microsoft Clarity | Microsoft Clarity is a cutting-edge analytical tool designed to enhan… |
Paid Only
|
Moderate
|
| Microsoft Customer Insights | Microsoft Customer Insights is a powerful, cloud-based customer data … |
Paid Only
|
Moderate
|
| Microsoft Dynamics 365 Marketing | Microsoft Dynamics 365 Marketing is a comprehensive marketing automat… |
Paid Only
|
Moderate
|
| Microsoft Marketing with Copilot | Microsoft Marketing with Copilot is an innovative tool designed to en… |
Paid Only
|
Moderate
|
| Microsoft Power Automate for Marketing Workflows | Microsoft Power Automate for Marketing Workflows streamlines marketin… |
Paid Only
|
Moderate
|
| Microsoft Power BI | Microsoft Power BI is a powerful business analytics tool that enables… |
Paid Only
from $9.00/mo
|
Moderate
|
| Microsoft PromoteIQ | Microsoft PromoteIQ is a marketing platform that empowers brands and … |
Paid Only
|
Moderate
|
| Microsoft Smart Campaigns Tool | Microsoft Smart Campaigns Tool is a sophisticated digital marketing s… |
Paid Only
|
Moderate
|
| Microsoft Store Analytics | Microsoft Store Analytics is a powerful tool designed to provide mark… |
Paid Only
|
Moderate
|
| Microsoft UET (Universal Event Tracking) | Microsoft UET (Universal Event Tracking) is a robust analytics tool d… |
Paid Only
|
Moderate
|
| Power BI | Power BI, developed by Microsoft, is a robust business analytics tool… |
Paid Only
from $9.00/mo
|
Moderate
|
| PromoteIQ | PromoteIQ, a Microsoft company, revolutionizes digital marketing by i… |
Paid Only
|
Moderate
|
| Xandr | Xandr, a Microsoft company, is a sophisticated advertising platform d… |
Paid Only
|
Moderate
|