Pinterest is a leading visual discovery engine that enables marketers to connect with audiences through compelling visual content. It offers advertising solutions such as Promoted Pins, Pinterest Ads, and Shopping Ads, allowing brands to integrate products into the user’s search journey. Serving businesses from small enterprises to global brands, Pinterest is particularly effective for sectors like fashion, home decor, food, and lifestyle. Its user base, primarily individuals seeking inspiration, makes it an ideal platform for engaging consumers actively looking for ideas. Pinterest's unique value lies in its capacity to turn visual inspiration into consumer action, offering marketers a robust tool for driving traffic, enhancing brand awareness, and increasing sales. Positioned as a discovery catalyst, Pinterest transforms visual content into a powerful marketing channel, enabling brands to inspire and engage effectively.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Collaborate with influencers for pin content | Partnering with influencers to create pin content can boost your bran… |
Intermediate
|
Medium
|
| Create long, vertical pins that are more eye-catching | Long, vertical pins stand out in the Pinterest feed, catching the eye… |
Intermediate
|
Medium
|
| Create visually appealing pins that align with popular trends | Make eye-catching pins that tap into what's trending right now. This … |
Intermediate
|
Medium
|
| Optimise pin descriptions with relevant keywords | Boost your Pinterest visibility by optimizing pin descriptions with k… |
Intermediate
|
Medium
|
| Participate in Group Boards to increase reach | Engaging in group boards on Pinterest can help you reach a wider audi… |
Intermediate
|
Medium
|
| Pin consistently to keep the audience engaged | Pinning regularly is a great way to keep your audience interested and… |
Intermediate
|
Medium
|
| Pinterest Carousel Ads | Pinterest Carousel Ads let you showcase multiple images or videos in … |
Intermediate
|
Medium
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| Pinterest Collection Ads | Pinterest Collection Ads offer a visually engaging way to display mul… |
Intermediate
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Medium
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| Pinterest Idea Pins Ads | Pinterest Idea Pins Ads can showcase your brand in a creative and vis… |
Intermediate
|
Medium
|
| Pinterest Promoted Pins | Promoted Pins on Pinterest are basically ads that fit right into the … |
Intermediate
|
Medium
|
| Pinterest Shopping Ads | Pinterest Shopping Ads allow businesses to showcase their products di… |
Intermediate
|
Medium
|
| Pinterest Slideshow Ads | Pinterest Slideshow Ads are great for capturing attention with eye-ca… |
Intermediate
|
Medium
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| Pinterest Story Pins Ads | Pinterest Story Pins Ads are immersive, multi-page ad formats that co… |
Intermediate
|
Medium
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| Pinterest Video Ads | Pinterest Video Ads help you showcase your products and services thro… |
Intermediate
|
Medium
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| Use Rich Pins to provide more context and drive traffic | Rich Pins adds extra details to pins on Pinterest, making them more i… |
Intermediate
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Medium
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| Utilise Pinterest Analytics to track performance | Track how your Pins and campaigns are performing with Pinterest Analy… |
Intermediate
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Medium
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| Utilise Pinterest Boards to organise content thematically | Pinterest boards can help you organize content by themes, making it e… |
Intermediate
|
Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Pinterest API for Conversions | Pinterest API for Conversions enables marketers to effectively track … |
Paid Only
|
Moderate
|
| Pinterest Ads Manager | Pinterest Ads Manager is a sophisticated tool designed to help market… |
Paid Only
|
Moderate
|
| Pinterest Analytics | Pinterest Analytics is a powerful tool designed for marketers to enha… |
Paid Only
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Moderate
|
| Pinterest Audience Insights | Pinterest Audience Insights offers marketers a sophisticated tool to … |
Paid Only
|
Moderate
|
| Pinterest Business Hub | Pinterest Business Hub is an essential tool for marketers aiming to a… |
Paid Only
|
Moderate
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| Pinterest Creative Studio | Pinterest Creative Studio is a robust marketing platform designed to … |
Paid Only
|
Moderate
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| Pinterest Pin Scheduler | The Pinterest Pin Scheduler is a powerful tool designed to optimize a… |
Paid Only
|
Moderate
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| Pinterest Product Catalogs | Pinterest Product Catalogs is a sophisticated marketing tool designed… |
Paid Only
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Moderate
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| Pinterest Tag | Pinterest Tag is a powerful analytics tool designed by Pinterest to e… |
Paid Only
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Moderate
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| Pinterest Trends | Pinterest Trends is a dynamic marketing tool that provides real-time … |
Paid Only
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Moderate
|