Demographics
The Who - this is the target audience based on demographic characteristics, we use it with behavioural and preference data to target and tailor our marketing efforts.
| Name | Description | |
|---|---|---|
| Baby Boomers | Baby Boomers, born between 1946 and 1964, represent a powerful demogr… | View |
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… | View |
| Environmentalists | Environmentalists are a vital demographic characterized by their dedi… | View |
| Ethnic Minorities | Ethnic minorities are a diverse demographic group characterized by a … | View |
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… | View |
| Gen X | View | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… | View |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … | View |
| High-Income Earners | High-Income Earners are characterized by their significant financial … | View |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … | View |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… | View |
| LGBTQ+ Community | The LGBTQ+ community is a dynamic and diverse demographic group defin… | View |
| Low-Income Earners | **Professional Description for 'Low-Income Earners'** Low-income ear… | View |
| Men | Men represent a diverse demographic with varying interests and life s… | View |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… | View |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… | View |