Communication

The Communication sector encompasses a broad array of services and technologies designed to facilitate the exchange of information, including traditional media, digital platforms, and telecommunications. It is characterized by rapid technological advancements, media convergence, and an ever-increasing consumer demand for instant and seamless connectivity. Key market dynamics include a significant shift towards digital channels, the proliferation of mobile communication, and the integration of artificial intelligence to enhance personalized content delivery. Typical target audiences include individuals seeking connected experiences and businesses requiring comprehensive enterprise solutions. Marketing opportunities abound in leveraging data analytics to uncover consumer insights, while challenges persist in navigating privacy concerns and fierce competition. For marketers, crafting effective communication strategies is essential to engage diverse demographics and maintain agility in a sector defined by relentless innovation and change.

Related Tactics

Name Description Difficulty Cost
A/B test banner designs and messaging to optimise results Testing different banner designs and messaging helps you figure out w…
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A/B test different ad creatives to optimise performance Testing ad creatives can help identify which visuals, copy, and forma…
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A/B test different ad formats and placements to optimise performance Experimenting with different ad formats and placements helps you find…
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A/B test different ad formats for optimal performance Experiment with different ad formats to find the most effective one f…
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A/B test email elements to optimise performance Experimenting with different elements in your emails, like subject li…
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A/B test notification copy and timing for optimal results Trying different notification texts and sending times helps you find …
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Adapt trending memes to align with brand messaging and objectives Stay relevant and relatable by using trending memes in your brand mes…
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Add customer support information to encourage engagement Including customer support info boosts engagement by making people fe…
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Amazon DSP (Demand-Side Platform) Ads This powerful tool lets you run targeted ad campaigns across Amazon a…
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Amazon OTT (Over-The-Top) Video Ads Amazon OTT video ads are a great way to reach your target audience wi…
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Amazon Video Ads Amazon Video Ads are designed to grab attention and boost engagement …
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Analyse ad performance regularly to refine targeting and creatives Frequently checking your ad performance helps you fine-tune your ad t…
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Analyse banner ad performance and adjust strategies accordingly Diving into your banner ad performance can unveil what's working and …
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Analyse customer behaviour data from CRM systems to personalise marketing efforts By leveraging CRM data, businesses can understand customer preference…
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Analyse customer data to personalise marketing efforts at each funnel stage By analyzing customer data, you can tailor marketing strategies to ea…
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Analyse customer support interactions for recurring feedback themes Understanding what customers frequently mention in support interactio…
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Analyse email performance metrics and optimise accordingly Analyzing email performance metrics helps understand what's working a…
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Analyse email performance metrics to refine strategies By examining how your emails are performing, you can discover what’s …
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Analyse performance metrics regularly to adjust campaigns Keeping an eye on your campaign's performance metrics helps you under…
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Analyse reader demographics to refine ad placements Understanding who your readers are can really help you place ads more…
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Analyse user behaviour through in-app analytics Analyzing user behavior through in-app analytics lets you understand …
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Break down long-form content into a series of social media posts Turn your detailed articles or guides into multiple engaging social m…
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Build and maintain strong relationships with media contacts It's all about nurturing connections with journalists and media profe…
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Build backlinks from authoritative sites to improve domain authority Boost your website's credibility and traffic by earning backlinks fro…
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Build high-quality backlinks from trusted domains Getting high-quality backlinks from reputable sites can boost your we…
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Collaborate with app developers for exclusive ad placements Partnering with app developers for exclusive ad placements helps bran…
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Collaborate with influencers and content creators for wider reach Partnering with influencers and content creators expands your brand's…
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Collaborate with newspaper publishers for sponsored content Partnering with newspaper publishers for sponsored content allows you…
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Collect customer contact information for future marketing Gathering potential customer info lets you build future campaigns tai…
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Conduct A/B testing on ad copy, creatives, and landing pages Want to see what works best? A/B testing lets you compare different a…
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Conduct a post-rebrand survey to gauge customer perception Running a post-rebrand survey helps you understand how your customers…
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Conduct a thorough market analysis to assess joint venture viability Conducting a thorough market analysis for a joint venture helps ident…
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Conduct competitor analysis to understand positioning gaps Analyzing your competitors helps you find gaps in the market and area…
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Conduct customer feedback surveys to understand reasons for inactivity Gather insights on why customers have become inactive by sending out …
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Conduct in-depth customer interviews for qualitative insights Dive deep into what your customers really think by conducting in-dept…
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Conduct market research to continuously refine product positioning Understanding your audience by conducting research helps refine your …
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Conduct market research to identify potential industries for diversification Conducting market research to identify potential industries for diver…
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Conduct market research to understand barriers to entry and address them Dig into the market landscape to pinpoint what’s keeping you out. Whi…
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Conduct market research to understand competitors' pricing strategies Want to stay ahead of your competition? Conducting market research to…
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Conduct media training for spokespeople to ensure effective communication Media training helps spokespeople communicate effectively with the pu…
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Conduct pre- and post-ad surveys to measure effectiveness Running pre- and post-ad surveys helps you measure how effective your…
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Conduct regular SEO audits to identify and fix technical issues Regular SEO audits keep your website running smoothly by catching and…
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Conduct regular customer satisfaction surveys and act on feedback Conduct regular customer satisfaction surveys and act on feedback to …
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Conduct regular customer surveys to gather feedback on products and services Regular customer surveys provide valuable insights into your products…
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Conduct regular list cleaning to maintain a high-quality subscriber base Regular list cleaning ensures your email list only contains engaged s…
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Conduct regular training sessions for customer support staff Regular training sessions for customer support staff help ensure they…
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Conduct sentiment analysis on social media and customer reviews Analyze what customers and social media users think about your brand …
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Conduct thorough keyword research to identify target terms Thorough keyword research helps businesses find the exact terms poten…
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Coordinate timing and messaging to create a cohesive experience Coordinating timing and messaging ensures that your audience gets a s…
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Create a dedicated CSR section on the website to showcase initiatives Shining a light on your corporate social responsibility efforts can b…
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Create a dedicated landing page for the product with compelling content A dedicated landing page highlights your product's best features and …
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Create a detailed influencer brief outlining campaign objectives and messaging Influencer briefs clarify your campaign goals and messages for influe…
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Create a joint marketing strategy to promote the new venture Partnering with another company to create a joint marketing strategy …
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Create a shared content strategy to build excitement around the co-branding Building a shared content strategy for co-branding creates synergy be…
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Create a targeted email campaign for existing customers to introduce new products By creating a targeted email campaign for your existing customers, yo…
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Create a unique selling proposition (USP) and communicate it consistently across all channels Stand out with a unique selling proposition - a distinct message that…
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Create and share thread content for deeper engagement Creating and sharing thread content can generate in-depth conversatio…
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Create branded memes that reflect current events or popular culture Branded memes tied to current events or popular culture can go viral,…
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Create co-branded products or services to strengthen the alliance Co-branding lets you partner with another brand to create a unique pr…
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Create dedicated marketing campaigns tailored to the new markets or products Tapping into new markets or launching new products? Customized market…
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Create detailed, informative meta descriptions for better CTR Meta descriptions are short blurbs that summarize your webpage conten…
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Create engaging and visually appealing ad creatives Crafting eye-catching and engaging ad creatives makes your brand stan…
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Create engaging captions with strong calls to action Crafting captions that grab attention and encourage action can boost …
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Create engaging mini-series or episodic content Creating engaging mini-series or episodic content can be an amazing w…
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Create engaging, high-quality video content that aligns with audience interests Engaging video content captivates the audience and effectively commun…
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Create engaging, valuable content tailored to your audience Crafting content that resonates deeply with your audience pulls them …
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Create exclusive co-branded content to promote the partnership Create unique content with a partner brand to showcase a combined mes…
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Create high-quality, memorable TV ads with a strong message High-quality, memorable TV ads can leave a lasting impression on dive…
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Create joint content (blogs, webinars, social media) to increase reach Collaborating on blogs, webinars, and social media content can help y…
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Create pre-approved messaging templates for various crisis scenarios In times of crisis, having pre-approved messaging templates can save …
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Create shareable, high-quality visual content Create visually stunning images or videos that people want to share. …
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Create short, engaging, and trend-driven videos Short, engaging, trend-driven videos are perfect for grabbing attenti…
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Create targeted ads for specific listener demographics Targeted ads for listener demographics focus on crafting specific mes…
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Create visually appealing display ads that capture attention Creating display ads that are visually appealing is a great way to gr…
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Design eye-catching banners with clear calls to action Eye-catching banners with clear calls to action grab attention and dr…
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Develop a centralised campaign hub to track and manage efforts Creating a centralized campaign hub is key for overseeing all your ma…
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Develop a co-branded product or campaign to attract shared customers When two brands join forces to create something new together, they sh…
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Develop a comprehensive communication plan to announce the rebrand Creating a communication plan to announce your rebrand ensures a seam…
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Develop a comprehensive crisis communication plan outlining roles and responsibilities Creating a crisis communication plan helps ensure that everyone knows…
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Develop a consistent ad campaign theme for brand recognition By keeping your ads consistent, you help build a strong, recognizable…
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Develop a content calendar focused on high-impact viral campaigns Creating a content calendar for high-impact viral campaigns helps you…
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Develop a content calendar for consistent posting Creating a content calendar helps you post consistently, which can bu…
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Develop a content strategy focused on providing actionable industry insights Share practical, relevant insights that your audience can apply immed…
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Develop a media outreach strategy for regular communication This strategy involves consistent engagement with media outlets to en…
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Develop a meme calendar to plan content around anticipated trends Planning a meme calendar helps you stay ahead by scheduling content a…
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Develop a mobile app to enhance the omnichannel experience Creating a mobile app can amplify your brand's reach while offering a…
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Develop a pre-launch teaser campaign to build anticipation Creating buzz before your product launch sets the stage for a success…
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Develop a proactive PR strategy to build a positive brand image A proactive PR strategy puts your brand in control of the narrative, …
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Develop a rapid response plan for negative feedback or crises Creating a rapid response plan helps your brand handle negative feedb…
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Develop a robust governance structure to manage the joint venture effectively Creating a strong governance framework helps keep joint ventures on t…
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Develop a seamless customer experience across all channels (online, in-store, mobile) Nail customer satisfaction by ensuring customers have a smooth, enjoy…
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Develop an exit strategy in case the alliance does not meet expectations Building a contingency plan for a partnership going south is crucial.…
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Develop catchy jingles or slogans for brand recognition Creating catchy jingles or memorable slogans can make your brand inst…
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Develop co-branded campaigns or promotions Team up with another brand to create joint promotions and campaigns. …
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Develop comparison charts to showcase product advantages over competitors Creating comparison charts help potential customers easily understand…
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Develop compelling, newsworthy press releases Crafting engaging, timely press releases helps build your brand's cre…
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Develop creative, attention-grabbing ad scripts Creating creative and attention-grabbing ad scripts means crafting en…
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Develop cross-promotional campaigns for existing and new products Cross-promotional campaigns spotlight both new and existing products …
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Develop dashboards for real-time monitoring of key metrics Dashboards for real-time monitoring of key metrics help businesses st…
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Develop engaging ad creatives with clear calls to action Creating ad creatives with clear and engaging calls to action capture…
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Develop focus groups to gain deeper qualitative insights Focus groups gather feedback directly from your target market, giving…
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Develop highly personalised messaging tailored to niche audience needs Creating super-customized messages that resonate with niche audience …
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Develop highly shareable content (e.g., memes, videos) to encourage virality Creating shareable content like memes and videos captures people's at…
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Develop immersive, experiential marketing campaigns to engage customers Create unique, interactive experiences that captivate and engage your…
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Develop integrated campaigns that leverage multiple channels (email, social, PPC) Integrated campaigns across email, social media, and PPC are versatil…
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Develop joint marketing campaigns to leverage both brands' audiences Joint marketing campaigns allow two brands to tap into each other's a…
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Develop personalised marketing campaigns based on data insights Personalizing marketing campaigns using data insights involves custom…
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Develop pilot programmes to test new products or services in different markets Testing new products or services in different markets via pilot progr…
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Develop platform-specific strategies based on audience behaviour Creating strategies tailored to each platform can drive higher engage…
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Develop separate budgets for each channel to maximise ROI Create individual budgets for each marketing channel to get the most …
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Develop targeted campaigns to re-engage inactive customers Get back in touch with your old customers by tailoring campaigns that…
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Develop whitepapers and reports to showcase thought leadership Whitepapers and reports are in-depth documents that help you share yo…
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Distribute press releases to targeted media outlets Want to get your news out there? Distributing press releases to targe…
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Encourage affiliates to use diverse marketing channels Get your affiliates to branch out by using various marketing channels…
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Encourage employees to engage and share content Having your employees actively engage and share your content can supe…
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Encourage listener engagement through Q&A sessions Engaging your audience through Q&A sessions is a great way to get the…
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Engage with customers through responsive customer service Being responsive to your customers builds trust, boosts satisfaction,…
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Engage with existing customers through personalised communication to explain the rebrand Keeping existing customers in the loop with personalized messages abo…
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Engage with followers on social media to build a personal connection Building personal connections with followers on social media helps to…
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Engage with followers through comments and discussions Replying to comments and engaging in discussions help build a loyal c…
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Engage with followers through comments, likes, and DMs Engaging with followers through comments, likes, and DMs is a great w…
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Engage with user comments and encourage interaction Engaging with user comments means responding to and interacting with …
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Engage with users through comments, direct messages, and live chats Build meaningful connections with your audience by consistently engag…
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Engage with viewers through comments and community posts Engaging with viewers through comments and community posts is a great…
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Enhance page speed and mobile-friendliness for better rankings Boosting your website speed and making it mobile-friendly can improve…
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Ensure ads are mobile-friendly and responsive Make sure your ads look good on mobile devices and adapt to different…
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Ensure all emails are GDPR-compliant and user-friendly Making sure all emails are GDPR-compliant and user-friendly ensures t…
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Ensure banners are mobile-friendly for broader reach Make sure your banners are designed to look good and perform well on …
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Ensure compliance with regulations (e.g., GDPR, TCPA) Stay on the right side of the law by making sure your business adhere…
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Ensure consistent branding and messaging across all channels Ensuring consistent branding and messaging across all channels helps …
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Establish a rapid response team to manage crises effectively Having a response team to manage crises helps keep your brand's reput…
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Establish clear partnership terms, including branding, promotion, and revenue sharing Forming clear partnership terms ensures both parties comprehend brand…
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Focus on link-building with authoritative websites Building links from reputable websites can supercharge your SEO effor…
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Follow up with media contacts to encourage coverage Staying on top of your media contacts and following up can really pus…
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Formalise partnerships with clear agreements and objectives Creating formal agreements and setting clear objectives in partnershi…
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Gather customer feedback during activations to refine future strategies Use active customer feedback during events to fine-tune future strate…
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Google Display Ads Google Display Ads allow you to show your ads across a vast network o…
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Google Performance Max Ads Performance Max Ads offer an all-in-one solution by automating your a…
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Google Responsive Search Ads (RSA) Responsive Search Ads allow you to create multiple headlines and desc…
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Google Search Ads Ads that pop up when you search for stuff on Google. They can be real…
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Google Video Ads (YouTube) YouTube Video Ads are highly customizable and can be targeted to nich…
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Highlight unique product features in all marketing communications Emphasizing unique product features in marketing can help differentia…
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Host a co-branded event or webinar to showcase the partnership Co-branded events or webinars highlight partnerships, providing dual-…
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Host a launch event or webinar to unveil the new product Reveal your product in style with a launch event or webinar. It's a f…
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Host branded events, webinars, or live streams to engage with potential customers Organize events, webinars, or live streams to connect directly with y…
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Host joint events or webinars to engage shared audiences Collaborating on events or webinars is a smart way to engage with sha…
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Host joint events or webinars to increase reach and engagement Hosting joint events or webinars can broaden your audience and create…
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Host or participate in industry events, panels, and podcasts Get your brand noticed and build meaningful connections by hosting or…
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Host virtual events or webinars to attract leads Hosting virtual events or webinars is a fantastic way to attract lead…
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Host webinars on relevant and trending topics Webinars are a great way to engage your audience on trending topics. …
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Host webinars or events featuring industry experts Webinars or events with industry experts can boost your brand's reput…
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Host webinars or events to showcase new offerings and changes Webinars or events are a great way to show new products or changes wh…
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IGTV Ads IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,…
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Identify and define a specific niche market to target Finding and focusing on a specific niche market can give your busines…
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Identify and partner with complementary businesses or brands Work with complementary businesses or brands to co-host events, share…
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Identify new geographic regions for market expansion Picking new geographic regions for expansion can increase customer re…
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Identify potential joint venture partners with complementary capabilities Partnering with other businesses that have different but complementar…
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Identify potential partners with complementary products or services Looking to grow your business? Finding partners with complementary pr…
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Implement SEO strategies to increase organic traffic and visibility Boost your website's organic traffic and visibility by tweaking your …
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Implement a push notification strategy to alert subscribers of new content Use push notifications to keep subscribers in the loop about new cont…
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Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
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Implement advanced analytics tools to gather and analyse customer data Advanced analytics tools can help you dig deep into customer data, of…
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Implement automated re-engagement campaigns for inactive customers Re-engage customers who haven't interacted with your brand for a whil…
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Implement customer feedback loops to improve support processes Implementing customer feedback loops helps you continuously improve y…
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Implement data collection tools to gather customer and market data Setting up data collection tools helps you understand your customers …
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Implement data-driven decision-making processes across teams Using data to drive decisions within teams helps make more informed c…
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Implement live chat and AI-powered chatbots for 24/7 support Offering live chat and AI-powered chatbots ensures customers get inst…
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Implement live chat or chatbots on the website for immediate engagement Live chat or chatbots on your website give visitors quick answers, im…
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Implement machine learning algorithms to predict customer churn Using machine learning to predict customer churn helps businesses und…
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Implement multi-channel campaigns (email, phone, social) for engagement Running multi-channel campaigns across email, phone, and social media…
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Implement schema markup to enhance search engine visibility Boost your site's visibility in search results using schema markup! I…
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Implement social listening tools to monitor brand mentions Use social listening tools to keep an eye on brand mentions online. I…
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Implement story ads for immersive, full-screen experiences Story ads are eye-catching, full-screen experiences on social media p…
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Improve page load speed to reduce bounce rates Boosting your website's load speed can significantly cut down on boun…
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Improve website speed and performance for better rankings Boosting website speed and performance is crucial for better search r…
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Include a strong call to action and contact information Including a strong call to action and contact information in your mar…
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Include a strong call to action to drive conversions Urge your audience to take action now with a compelling call to actio…
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Include clear calls to action to drive conversions Including clear calls to action (CTAs) in your marketing drives custo…
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Include social media integration to enhance reach Integrating social media into your marketing can boost your reach and…
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Incorporate a clear call to action in TV ads Use TV ads to invite your audience to take a specific action, like vi…
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Incorporate a clear call to action in each ad Make sure every ad tells your audience exactly what to do next. From …
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Incorporate brand elements and design for consistency Creating a cohesive look and feel across all brand touchpoints can do…
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Incorporate dynamic content for more personalised experiences Boost engagement and satisfaction by using dynamic content to persona…
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Incorporate multimedia (images, videos) for richer SMS experiences Adding images and videos to your SMS campaigns can make them more eng…
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Incorporate multimedia elements (images, videos) for richer content Adding images and videos can make your content more engaging and visu…
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Incorporate multimedia elements (videos, infographics) to enhance content Adding videos and infographics to your content can make it more engag…
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Incorporate social media and digital channels for sponsorship promotion Use social media and digital channels to promote sponsorships effecti…
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Incorporate user-generated content into your strategy Using user-generated content (UGC) can boost your brand's authenticit…
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Integrate inbound telemarketing with CRM systems for seamless customer management Boost customer satisfaction and retention by linking your inbound tel…
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Integrate memes into email marketing for a fun and engaging approach Inject humor and personality into your email campaigns by using memes…
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Integrate outbound telemarketing with CRM systems for seamless customer management By aligning telemarketing efforts with your CRM, you'll streamline cu…
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Integrate social media signals to improve search rankings Boost your website's visibility by leveraging social media activities…
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Invest in joint R&D efforts to innovate and develop new products Pooling resources and expertise with partners to develop new products…
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Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas Out-of-home advertising using billboards and transit ads in high-traf…
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Involve employees in CSR activities to foster a positive culture Engaging employees in corporate social responsibility (CSR) activitie…
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Launch a social media campaign to build awareness of the rebrand It leverages popular social media platforms to introduce and emphasiz…
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Launch cross-promotional campaigns to introduce new products to existing customers Cross-promotional campaigns introduce new products to your current cu…
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Launch market-specific websites or landing pages Creating market-specific websites or landing pages helps you cater di…
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Leverage A/B testing to refine marketing strategies and messaging A/B testing helps you figure out which marketing approaches work best…
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Leverage CSR efforts in PR and marketing campaigns to build brand reputation Using corporate social responsibility (CSR) initiatives in PR and mar…
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Leverage PR to gain media coverage for whitepaper releases Getting the media to cover your whitepaper releases extends your reac…
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Leverage SMS automation for consistent communication Stay top-of-mind with your audience by using SMS automation for regul…
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Leverage Yahoo’s partnership with Bing for combined SEO efforts Boost your online visibility by taking advantage of the collaboration…
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Leverage animated banners for higher engagement Using animated banners can catch the eye better than static ones, dri…
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Leverage both brands' customer lists for joint marketing outreach Using both brands' customer lists for a joint marketing outreach camp…
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Leverage conferences for networking and business development Attending conferences can boost your business by building strong conn…
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Leverage contextual targeting to reach relevant audiences Use contextual targeting to place your ads on websites and platforms …
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Leverage cross-platform campaigns for consistent messaging Running campaigns across multiple platforms ensures your message reac…
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Leverage customer feedback to guide diversification decisions Collecting and using customer feedback helps businesses make better c…
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Leverage digital billboards for dynamic content Digital billboards rotate messages based on the time of day, location…
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Leverage digital displays for dynamic, engaging content Use digital displays to showcase captivating and dynamic content that…
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Leverage digital marketing to reach international audiences Use digital marketing to connect with people all over the world. It's…
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Leverage digital transit ads for dynamic content Engaging with commuters through digital transit ads offers dynamic an…
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Leverage each partner’s audience for cross-promotion Team up with other businesses to promote each other to your respectiv…
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Leverage email newsletters to distribute content to your subscriber base Email newsletters are great for keeping your audience informed and en…
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Leverage inbound telemarketing for customer support and engagement Handle customer questions and resolve issues via inbound telemarketin…
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Leverage industry data to create compelling marketing content Use industry data to craft effective marketing content that resonates…
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Leverage influencer marketing to enhance cross-channel reach Engage with influencers to boost your brand's presence across various…
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Leverage influencer partnerships to expand reach and credibility Partnering with influencers can rapidly expand your brand's reach and…
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Leverage influencer partnerships to reach new audiences Influencer partnerships are a great way to tap into a new audience by…
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Leverage interactive ads to encourage listener participation Interactive ads invite people to engage directly with your content, m…
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Leverage local TV to support community engagement efforts Using local TV to support community engagement can be a great way to …
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Leverage magazine’s digital platforms for extended reach Enhance your brand’s visibility and engagement by tapping into the di…
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Leverage media relations for thought leadership and brand positioning Get your brand in front of the right people by using media relations …
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Leverage outbound telemarketing for lead generation and sales Outbound telemarketing involves calling prospects directly to pitch p…
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Leverage partner distribution channels to expand market reach Using partner channels means you can piggyback on their established n…
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Leverage platform-specific algorithms to maximise content exposure Using specific algorithms on platforms means your content gets in fro…
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Leverage podcast directories to increase visibility Make your podcast easily found by listing it in popular directories. …
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Leverage predictive insights to guide product development and innovation Using predictive insights in your product development can help you la…
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Leverage press releases for crisis communication In times of crisis, using press releases to communicate effectively w…
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Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
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Leverage radio contests or giveaways for engagement Running contests or giveaways on radio is a fun way to get people tal…
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Leverage rewarded ads to increase engagement Want to boost user engagement with your app? Rewarded ads might be yo…
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Leverage satellite radio’s national reach for brand awareness Satellite radio can be a great way to get your brand noticed national…
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Leverage social listening tools to understand customer sentiment and trends Social listening tools help you keep a finger on the pulse of what yo…
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Leverage sponsorships for exclusive promotional opportunities Using sponsorships for exclusive promotional opportunities can effect…
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Leverage trade shows for networking and relationship-building Attending trade shows is a great way to meet industry leaders, potent…
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Leverage trending challenges and hashtags to increase visibility Using popular challenges and hashtags on social media can significant…
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Leverage trending topics and challenges for timely content creation Jump on what's trending and popular to create content that grabs atte…
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Limit frequency to avoid user fatigue and opt-outs To keep your audience engaged and happy, it's essential to limit how …
Intermediate
Medium
LinkedIn Carousel Ads LinkedIn Carousel Ads let you showcase multiple images or videos in a…
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Medium
LinkedIn Conversation Ads Engage your LinkedIn audience through interactive conversations that …
Intermediate
Medium
LinkedIn Sponsored InMail (Message Ads) Deliver personalized messages directly to LinkedIn inboxes. Great for…
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Medium
LinkedIn Spotlight Ads LinkedIn Spotlight Ads let you create personalized, interactive ads t…
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Medium
LinkedIn Text Ads With LinkedIn Text Ads, you can create simple, unobtrusive ads that a…
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Medium
LinkedIn Video Ads LinkedIn Video Ads connect you with a professional audience through e…
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Map out the customer journey to identify friction points Mapping out the customer journey helps pinpoint where your customers …
Intermediate
Medium
Measure ad impact through sales and brand lift studies Measuring ad impact through sales and brand lift studies helps you un…
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Measure impact through customer feedback and sales data Customer feedback and sales data let you see what's working and what …
Intermediate
Medium
Measure media relations effectiveness through coverage volume and quality Tracking media coverage volume and quality is crucial for understandi…
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Medium
Measure outbound telemarketing effectiveness through conversion rates Evaluate your telemarketing campaigns by tracking conversion rates. T…
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Medium
Measure performance using detailed analytics from each network Using analytics tools from each network helps you see how campaigns p…
Intermediate
Medium
Measure press release impact through media analytics and brand lift Analyze how well your press releases are doing by using media analyti…
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Medium
Measure sponsorship impact through media coverage and brand lift Measuring sponsorship impact through media coverage and brand lift he…
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Measure the performance of meme-based content to refine strategies Measuring how meme-based content performs can help you identify what …
Intermediate
Medium
Meta Audience Network Ads Meta Audience Network Ads extends your campaigns beyond Facebook and …
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Medium
Meta Collection Ads Meta Collection Ads let you showcase multiple products or services in…
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Medium
Meta Dynamic Ads Meta Dynamic Ads automatically show the right products to the right p…
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Meta Lead Ads Meta Lead Ads help capture leads directly within Facebook and Instagr…
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Meta Messenger Ads Meta Messenger Ads offer a personal and direct way to reach your audi…
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Meta News Feed Ads Meta News Feed Ads are targeted advertisements displayed directly wit…
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Meta Poll Ads Meta Poll Ads are interactive advertisements on Facebook and Instagra…
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Meta Sponsored Message Ads Meta Sponsored Message Ads allow businesses to send personalized mess…
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Meta Stories Ads Meta Stories Ads are visual and engaging ads on Meta's platforms like…
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Meta Video Ads Meta Video Ads leverage Meta's expansive social media platforms to re…
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Microsoft Audience Ads Microsoft Audience Ads offers a user-friendly platform to target spec…
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Microsoft Native Ads Microsoft Native Ads are a great way to blend in with content while s…
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Microsoft Responsive Search Ads Microsoft Responsive Search Ads make it easy to create dynamic ads th…
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Microsoft Search Ads (Bing Ads) Run your ads on Bing to reach millions of users actively searching fo…
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Medium
Monitor SEO performance using tools like Google Analytics and Search Console Keep tabs on how well your website ranks on search engines using Goog…
Intermediate
Medium
Monitor Snapchat Insights to optimise content strategy Using Snapchat Insights allows you to tailor your content strategy ba…
Intermediate
Medium
Monitor TV ad performance with media tracking tools Use media tracking tools to analyze the performance of your TV ads. T…
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Medium
Monitor ad frequency to avoid ad fatigue You should keep an eye on how often your ads are shown to your audien…
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Medium
Monitor ad frequency to avoid listener fatigue Keep track of how often your ads play in order to prevent listener fa…
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Medium
Monitor ad frequency to avoid oversaturation Keeping an eye on how often your ads are shown can help you avoid ann…
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Medium
Monitor ad performance through local engagement data Keeping an eye on your ad performance through local engagement data h…
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Medium
Monitor ad performance through reader surveys and feedback Getting real feedback from your target audience by conducting reader …
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Monitor ad performance to optimise placement and frequency Keep an eye on your ads to make sure they perform their best. While y…
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Medium
Monitor ad performance with digital tracking tools Track the success of your online ads with digital tools that offer re…
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Medium
Monitor and analyse customer response to refine future co-branding efforts Keeping an eye on customer feedback helps you tweak your co-branding …
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Medium
Monitor brand mentions and reviews across all digital platforms Keeping an eye on brand mentions and reviews everywhere online helps …
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Medium
Monitor cable ad performance with local analytics tools Keep tabs on how well your TV ads are doing with local analytics tool…
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Medium
Monitor call performance through recording and analytics Gain insight into how calls are handled within your organization. Whi…
Intermediate
Medium
Monitor click-through rates and adjust strategies accordingly Monitoring click-through rates helps you see how well your ads are pe…
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Medium
Monitor click-through rates to evaluate effectiveness Keeping an eye on click-through rates (CTRs) helps you understand how…
Intermediate
Medium
Monitor competitor activity on each channel to stay competitive Want to keep ahead? Keeping tabs on your competitors across different…
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Medium
Monitor competitor ad strategies and adjust accordingly Keeping an eye on your competitors' ad strategies allows you to stay …
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Monitor competitor content and adjust strategy accordingly Keeping tabs on what your competitors are doing helps you understand …
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Monitor conference performance through lead generation and sales data Tracking how well your conference does by looking at the leads you ge…
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Monitor cross-channel attribution to understand the impact of each touchpoint Wondering if your marketing channels are working together or stepping…
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Monitor customer feedback and sentiment post-launch to adjust strategies Listening to what your customers say and feel after a product launch …
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Monitor delivery rates and opt-out rates to optimise campaigns Keeping an eye on delivery and opt-out rates helps in tweaking campai…
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Monitor engagement metrics to adjust campaign frequency and content Keeping an eye on how people engage with your content can help you tw…
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Monitor marketing performance metrics continuously and adjust strategies accordingly Keeping an eye on marketing metrics and tweaking strategies as you go…
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Medium
Monitor media coverage and sentiment through media analytics tools Keep track of how your brand is being mentioned and perceived in the …
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Monitor model performance and refine algorithms as needed Keeping tabs on your model's performance and updating algorithms when…
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Monitor niche trends and adjust marketing strategies accordingly Keeping up-to-date with niche trends helps businesses stay relevant a…
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Monitor open rates and customer feedback to improve email templates Improving email templates based on open rates and customer feedback h…
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Monitor performance closely to assess success and refine strategy Keeping a close eye on performance metrics helps you see what's worki…
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Monitor press release performance through media coverage and pickup When you need to see how your press release is doing, monitoring medi…
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Medium
Monitor social media and news for emerging issues Keeping an eye on social media and news helps catch problems early wh…
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Monitor social media and pop culture trends for timely and relevant content opportunities Keep an eye on social media and pop culture trends to create relevant…
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Monitor social media for support requests and respond promptly Keeping an eye on social media for support requests helps you assist …
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Monitor trade show performance through lead generation and sales data Track your trade show success by monitoring lead generation and sales…
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Offer a limited-time discount or promotion for early adopters Attract new customers quickly by offering a limited-time discount or …
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Offer competitive pricing to attract more buyers Offering competitive pricing is a straightforward way to attract more…
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Offer exclusive deals for satellite radio listeners Offering exclusive deals for satellite radio listeners can boost enga…
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Offer exclusive promotions or deals for trade show attendees Attending a trade show? Offering exclusive promotions or deals is a g…
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Offer exclusives or embargoes to trusted media contacts Give select media early access to news, content, or products. It's a …
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Offer incentives for long-term commitments (e.g., subscriptions, contracts) Get more customers to commit for longer periods by offering special i…
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Offer introductory pricing or discounts for new products Introductory pricing or discounts are a great way to draw in new cust…
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Offer multi-channel support (phone, email, social media, live chat) Multi-channel support lets customers reach you on their preferred pla…
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Offer special promotions or deals during outbound calls Offering special promotions or deals during outbound calls can encour…
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Offer special promotions or deals to inbound callers Offering special promotions or deals to inbound callers encourages th…
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Optimise ad formats and placements for each platform Making sure your ads look great and show up in the right places can b…
Intermediate
Medium
Optimise content for Yahoo’s specific search algorithms Making sure your content ranks well on Yahoo Search can help you reac…
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Optimise for SEO to increase visibility on search engines Optimizing for SEO involves refining your website and content to be m…
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Optimise for both text and multimedia content Balance your content strategy with both text and multimedia to engage…
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Optimise for mobile devices to increase accessibility Making your website mobile-friendly helps you reach more users and im…
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Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
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Optimise for mobile to ensure readability Make sure your site is mobile-friendly so everyone can read it easily…
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Optimise for voice search by targeting conversational keywords Voice search optimization focuses on using natural, conversational ke…
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Optimise for voice search with conversational keywords Using conversational keywords to optimize for voice search can improv…
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Optimise landing pages for better conversion rates Maximize the impact of your campaigns by refining landing pages to bo…
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Optimise landing pages for conversion with clear CTAs and minimal form fields Make your landing pages more effective by using clear calls-to-action…
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Optimise meta tags and descriptions for higher click-through rates Optimizing meta tags and descriptions is a game-changer for boosting …
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Optimise on-page elements such as title tags, meta descriptions, and headers Improving things like title tags, meta descriptions, and headers can …
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Optimise posts for Facebook’s algorithm (engagement-driven) Want to get more eyes on your Facebook posts? Optimizing for the algo…
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Optimise site speed and mobile responsiveness Speed up your site and make it mobile-friendly to enhance user experi…
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Optimise video titles and descriptions for search Making your video titles and descriptions more search-friendly helps …
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Optimise website content for relevant keywords Get your website to rank higher in search results by using relevant k…
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Optimise website content specifically for Bing’s search algorithm Optimizing website content for Bing can be beneficial for targeting a…
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Participate in Twitter chats relevant to your industry Joining and participating in Twitter chats related to your field can …
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Participate in international trade shows or industry events Going to international trade shows or industry events helps you get i…
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Participate in trending challenges and hashtags Jump on trending challenges and hashtags to get your brand noticed! I…
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Partner with TV networks for exclusive sponsorships Teaming up with TV networks for exclusive sponsorships can give your …
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Medium
Partner with industry experts to navigate new market dynamics Teaming up with industry experts can give your brand insights and cre…
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Partner with influencers to communicate the new brand identity Partner with influencers to share your new brand identity in an authe…
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Medium
Partner with magazines for sponsored content or advertorials Teaming up with magazines for sponsored content is a great way to bui…
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Partner with popular internet radio shows for sponsorships Sponsoring popular internet radio shows can boost your brand's visibi…
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Partner with radio hosts for live reads or endorsements Working with radio hosts for live reads or endorsements gives you a w…
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Partner with reputable publications for positive brand coverage Working with trusted publications can elevate your brand's visibility…
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Partner with satellite radio shows for sponsorships Partnering with satellite radio shows for sponsorships is a savvy mov…
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Personalise SMS content based on customer data Send tailored messages based on customer data to increase engagement …
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Personalise content to match user interests and actions Tailoring content specifically to user preferences and activities can…
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Personalise email content based on customer data Using customer data, you can tailor your email content to fit each su…
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Personalise subject lines and email content to increase open rates Boost email open rates by personalizing subject lines and content for…
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Personalise transactional emails to enhance user experience Upgrade your user experience by customizing transactional emails. Per…
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Place banners on high-traffic, relevant websites Placing banners on high-traffic, relevant websites can quickly grab a…
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Medium
Plan for eventual exit or expansion based on joint venture success Thinking about growing your business or making an exit strategy? Tact…
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Post consistently to maintain engagement Posting consistently to keep your audience engaged helps maintain you…
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Medium
Post regular updates and articles on LinkedIn Pulse Posting regular updates and articles on LinkedIn Pulse helps share yo…
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Post regularly and engage in trending conversations Keep your brand visible and engage with your audience by posting regu…
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Post regularly to maintain a presence in users’ feeds Regular posting helps keep your brand visible and relevant. By consis…
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Post-crisis, conduct a debrief to learn and improve future strategies After a crisis, holding a debrief session can be really useful. It he…
Intermediate
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Promote partnership rewards through cross-channel marketing efforts Cross-channel marketing to promote partnership rewards helps you reac…
Intermediate
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Promote the app across other marketing channels Boost your app's visibility by utilizing different marketing channels…
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Provide exceptional customer service and support to enhance retention Delivering top-notch customer service and support is key to building …
Intermediate
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Provide self-service options such as video tutorials and troubleshooting guides Offering video tutorials and troubleshooting guides makes it easy for…
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Publish articles and whitepapers under executive bylines Publishing articles and whitepapers under executive bylines helps sho…
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Publish case studies, whitepapers, and research reports Publish case studies, whitepapers, and research reports to educate an…
Intermediate
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Publish regular blog posts or newsletters on industry developments Stay top-of-mind with your audience by sharing insightful blog posts …
Intermediate
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Redesign your website and collateral to reflect new positioning Revamping your website and marketing materials can help better showca…
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Regularly analyse viral content performance to refine strategies Keep an eye on how well your viral content is doing so you can tweak …
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Regularly audit online content for brand compliance and reputation Regularly reviewing your online content ensures it fits your brand gu…
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Regularly clean and update email lists to maintain deliverability Regularly cleaning and updating your email lists helps keep your mess…
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Regularly communicate with affiliates to keep them engaged Keep affiliates in the loop with regular communication. It builds str…
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Regularly conduct crisis simulations to prepare teams Running crisis simulations helps organizations to prepare their teams…
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Regularly engage with customers on social media to build relationships Engaging with customers on social media helps foster genuine relation…
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Regularly evaluate partnerships for continued alignment and mutual benefit Regularly checking on partnerships ensures that both sides are still …
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Regularly post engaging and shareable content Consistently posting captivating and shareable content can boost your…
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Regularly release episodes to maintain audience engagement Keep your audience hooked by regularly releasing episodes! This appro…
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Regularly review and optimise the omnichannel strategy based on customer feedback Keeping your omnichannel strategy in top shape by regularly reviewing…
Intermediate
Medium
Regularly review and refine cross-channel strategies based on performance data Keep your marketing fresh and effective by regularly analyzing and up…
Intermediate
Medium
Regularly review and refine retention strategies based on customer feedback Gathering and acting on customer feedback helps you fine-tune retenti…
Intermediate
Medium
Regularly review joint venture performance and make strategic adjustments Keeping an eye on joint venture performance ensures you stay on track…
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Medium
Regularly review partnership performance and adjust strategies Make sure your partners are pulling their weight by regularly checkin…
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Medium
Regularly review the alliance's performance and adjust strategies Keeping an eye on how your alliance is doing and tweaking plans can h…
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Medium
Regularly share insights with customers to position the brand as an industry leader Share valuable insights regularly to establish your brand as an indus…
Intermediate
Medium
Regularly update and refresh content to keep it relevant Keeping your content fresh and updated is vital. It helps your audien…
Intermediate
Medium
Regularly update and repurpose older content to maintain relevance Keeping your content fresh and relevant can help you stay on top of s…
Intermediate
Medium
Regularly update and test landing pages for better conversion rates Regularly revising and A/B testing landing pages is essential for ens…
Intermediate
Medium
Regularly update buyer personas based on fresh insights and data Always having up-to-date buyer personas helps fine-tune your marketin…
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Medium
Regularly update channel strategies based on algorithm changes and trends Staying updated with algorithm changes and trends helps boost your ma…
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Medium
Regularly update content to ensure relevance and engagement Keeping your content fresh helps maintain audience interest and trust…
Intermediate
Medium
Regularly update media lists to ensure relevance Keeping your media lists up-to-date helps to target the right journal…
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Medium
Regularly update old blog posts to maintain relevance and improve SEO Keeping your blog posts up-to-date is a great way to stay relevant an…
Intermediate
Medium
Regularly update the app with new features and improvements Keeping your app fresh with new features and fixes shows users you ca…
Intermediate
Medium
Regularly update training and scripts to improve performance Keeping your team’s training and scripts up-to-date helps you maintai…
Intermediate
Medium
Regularly update whitepapers to maintain relevance and authority Regularly updating whitepapers helps keep your information current an…
Intermediate
Medium
Repurpose top-performing content into different formats Turn your best content into new formats to reach a wider audience. It…
Intermediate
Medium
Retweet and engage with content from industry influencers Boost your brand by engaging with key industry influencers through re…
Intermediate
Medium
Run A/B tests to determine the most effective marketing for new products Want to find out which marketing strategy works best for your new pro…
Intermediate
Medium
Run a brand lift study to measure perception changes A brand lift study helps companies understand how their audience perc…
Intermediate
Medium
Run a customer re-engagement campaign to educate on the new brand A customer re-engagement campaign aims to reconnect with past clients…
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Medium
Run dynamic search ads to capture new keyword opportunities Running dynamic search ads helps you find new keyword opportunities b…
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Run pilot programmes to test market viability before a full launch Testing the waters with a pilot program helps gauge market interest b…
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Medium
Run regular ads for consistent brand exposure Running regular ads is great for keeping your brand top-of-mind. Just…
Intermediate
Medium
Segment audiences based on behaviour and demographics Segmenting audiences based on behavior and demographics helps you tar…
Intermediate
Medium
Segment customers based on behavioural and demographic data for targeted campaigns Using customer data to segment your audience helps tailor marketing m…
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Medium
Segment email lists based on user behaviour and preferences Take your email marketing up a notch by segmenting your audience base…
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Medium
Segment email lists for targeted messaging Segmenting email lists for targeted messaging is all about tailoring …
Intermediate
Medium
Segment users to deliver relevant messages Segmenting users helps you deliver relevant messages tailored to thei…
Intermediate
Medium
Send re-engagement campaigns to inactive subscribers Re-engaging campaigns aim to win back inactive subscribers by sending…
Intermediate
Medium
Send timely notifications for events, sales, or new content Stay top-of-mind with your audience by sending timely notifications a…
Intermediate
Medium
Share content through partnerships with other brands or companies This tactic leverages joint efforts with other brands to create and d…
Intermediate
Medium
Share customer data (where appropriate) to enhance marketing efforts Sharing customer data, when appropriate, can boost your marketing by …
Intermediate
Medium
Share data and insights to optimise partnership outcomes Sharing insightful data and analytics with partners can help align yo…
Intermediate
Medium
Share engaging multimedia content (images, videos, GIFs) Use visuals like images, videos, and GIFs to capture attention and co…
Intermediate
Medium
Share high-quality, professional content tailored to your audience Creating top-notch content that's just right for your audience can he…
Intermediate
Medium
Snapchat Commercials Snapchat Commercials are short, full-screen video ads that show up be…
Intermediate
Medium
Sponsor popular radio shows for consistent exposure Sponsoring popular radio shows lets brands get known by a wide audien…
Intermediate
Medium
Spotify Audio Ads Reach users with personalized audio ads on Spotify. It's a great way …
Intermediate
Medium
Spotify Display Ads Spotify Display Ads pop up within the Spotify app, grabbing attention…
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Spotify Podcast Ads Spotify Podcast Ads are a balanced approach to reach a diverse audien…
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Medium
Spotify Video Ads Spotify Video Ads offer an engaging way to promote your brand, produc…
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Medium
Syndicate content on third-party websites and platforms Share your killer content on third-party websites to reach a broader …
Intermediate
Medium
Tailor content and messaging to suit each specific channel (e.g., TikTok, LinkedIn) Each social media channel has its unique vibe and audience. Tailoring…
Intermediate
Medium
Tailor content based on customer journey stage and persona Creating content that matches where customers are in their journey an…
Intermediate
Medium
Tailor marketing messages to appeal to new demographics or regions Adjusting your marketing messages to resonate with new demographics o…
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Medium
Tailor messaging for different customer personas to reinforce brand positioning Customize your marketing messages to connect with various customer se…
Intermediate
Medium
Target ads based on listener preferences and demographics Ads that cater to listener preferences and demographics make your pro…
Intermediate
Medium
Target ads based on user behaviour and preferences This approach helps you show ads to users based on what they like and…
Intermediate
Medium
Telegram Channel or Group Promotion Promoting your Telegram channel or group is a great way to build a de…
Intermediate
Medium
Telegram Influencer Marketing Using influencers on Telegram can help you reach niche audiences and …
Intermediate
Medium
Telegram Link Ads Telegram Link Ads are a creative way to drive traffic and engagement …
Intermediate
Medium
Telegram Native Post Ads Telegram Native Post Ads allow businesses to promote their products o…
Intermediate
Medium
Telegram Polls and Surveys Ideal for boosting engagement, collecting feedback, and understanding…
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Medium
Telegram Sponsored Messages Ever noticed those ads among your Telegram messages? That's what Tele…
Intermediate
Medium
Test different combinations of channels to optimise performance Try mixing various marketing channels to see what delivers the best r…
Intermediate
Medium
Test different content types to determine what resonates best with each audience Experimenting with various content types helps identify what content …
Intermediate
Medium
Test different messaging and offers to improve conversion rates Trying out different messages and offers to see what gets the best re…
Intermediate
Medium
TikTok Pangle Ads Run ads across various apps and games to reach a broad audience. It's…
Intermediate
Medium
Track ad performance with digital analytics tools Using digital analytics tools to track ad performance helps you measu…
Intermediate
Medium
Track ambassador performance through dedicated analytics tools Monitoring how well your brand ambassadors are doing using specialize…
Intermediate
Medium
Track listener engagement and adjust strategies accordingly Monitoring listener engagement and tweaking strategies can be super e…
Intermediate
Medium
Track radio ad performance through listener surveys Using listener surveys to track radio ad performance provides insight…
Intermediate
Medium
Train spokespeople to handle media and public inquiries Building strong spokespersons for media and public inquiries boosts b…
Intermediate
Medium
Train staff on crisis communication and customer handling Prepping your team for crisis communication and customer handling can…
Intermediate
Medium
Train staff to handle inbound calls professionally and effectively Improving how staff handle inbound calls enhances customer satisfacti…
Intermediate
Medium
Train staff to handle outbound calls professionally and effectively Training your staff for outbound calls ensures they communicate clear…
Intermediate
Medium
Train support staff to provide consistent, empathetic, and efficient service Training support staff to be consistent, empathetic, and efficient bo…
Intermediate
Medium
Train teams on data-driven decision-making and analytics tools Improve your team's ability to make data-driven decisions and use ana…
Intermediate
Medium
Transcribe episodes to improve SEO and accessibility Transcribing your podcast episodes makes them easier to find and acce…
Intermediate
Medium
Update ads regularly to maintain freshness and relevance Regularly updating your ads keeps your audience engaged and ensures y…
Intermediate
Medium
Update all marketing collateral, including email templates and business cards Revamping all your marketing materials like email templates and busin…
Intermediate
Medium
Update brochure content regularly to maintain relevance Regularly updating your brochure content helps keep your information …
Intermediate
Medium
Update old content with new data and insights to improve relevance Regularly adding new data and insights to old content can significant…
Intermediate
Medium
Use A/B testing for different ad creatives A/B testing lets you compare different versions of your ad to see whi…
Intermediate
Medium
Use A/B testing for email copy, design, and CTA optimisation A/B testing for email involves creating two or more variations of an …
Intermediate
Medium
Use A/B testing to optimise design and content layout A/B testing helps you figure out the best design and content layout b…
Intermediate
Medium
Use A/B testing to optimise headlines, images, and CTAs in content A/B testing helps you find what clicks with your audience by comparin…
Intermediate
Medium
Use A/B testing to optimise pricing and value communication A/B testing helps you figure out what pricing and value messages reso…
Intermediate
Medium
Use A/B testing to refine ad creatives and formats Testing different ad versions helps you understand what design or mes…
Intermediate
Medium
Use A/B testing to refine ad performance A/B testing helps you find out which version of your ads perform bett…
Intermediate
Medium
Use A/B testing to validate assumptions and refine strategies A/B testing helps you figure out what works best by comparing two ver…
Intermediate
Medium
Use Bing’s social media integration to drive traffic from social signals Drive more traffic to your site using Bing’s integration with popular…
Intermediate
Medium
Use LinkedIn and other platforms to share executive insights and achievements Share your company's big wins and thought leadership on LinkedIn and …
Intermediate
Medium
Use NPS (Net Promoter Score) surveys to measure customer satisfaction Measure how happy customers are with your brand or service by using N…
Intermediate
Medium
Use PR to highlight executive expertise in industry media Using PR to highlight executive expertise in industry media can build…
Intermediate
Medium
Use QR codes in ads to drive online engagement Adding QR codes to ads is a smart way to drive online engagement. It …
Intermediate
Medium
Use SEO best practices in podcast titles and descriptions Optimizing podcast titles and descriptions using SEO best practices c…
Intermediate
Medium
Use Twitter Analytics to monitor performance and optimise strategy Utilizing Twitter Analytics helps you monitor your account's performa…
Intermediate
Medium
Use a CRM system to keep track of customer interactions and preferences CRMs make managing customer data a breeze, giving you valuable insigh…
Intermediate
Medium
Use a multi-channel approach to promote activations before, during, and after the event Capture attention by promoting activations on multiple channels befor…
Intermediate
Medium
Use a phased approach to enter new markets gradually Entering new markets gradually helps in understanding market dynamics…
Intermediate
Medium
Use ad extensions (sitelinks, callouts) to enhance ad visibility Ad extensions make your ads more prominent and helpful by adding extr…
Intermediate
Medium
Use analytics to identify and replicate viral content patterns Using analytics to spot and reproduce viral content can be a game-cha…
Intermediate
Medium
Use analytics to monitor performance and adjust strategy Using analytics helps you track how your marketing is doing so you ca…
Intermediate
Medium
Use analytics to personalise marketing campaigns based on customer data Leveraging data analytics to customize marketing campaigns can signif…
Intermediate
Medium
Use analytics to track performance and refine strategy Analytics tools are great for helping you understand how your campaig…
Intermediate
Medium
Use analytics to track support performance and identify areas for improvement Tracking support performance with analytics helps pinpoint strengths …
Intermediate
Medium
Use attention-grabbing subject lines to increase open rates Crafting intriguing subject lines can capture readers' attention and …
Intermediate
Medium
Use audience insights to refine targeting strategies Using audience insights to refine targeting strategies allows you to …
Intermediate
Medium
Use audio and display ads for multi-sensory engagement Audio and display ads offer a multi-sensory approach to advertising, …
Intermediate
Medium
Use billboards to complement other outdoor advertising Billboards can significantly enhance the impact of other outdoor ads,…
Intermediate
Medium
Use bold, simple designs for high visibility Using bold, simple designs makes your advertisement easy to spot, ens…
Intermediate
Medium
Use both partners' distribution networks to maximise reach Partnering up to use both distribution networks helps reach a broader…
Intermediate
Medium
Use cable TV to complement digital marketing efforts Using cable TV alongside your digital marketing efforts can superchar…
Intermediate
Medium
Use call-to-action messages to drive immediate response Using call-to-action messages is a powerful way to urge your audience…
Intermediate
Medium
Use captivating thumbnails to increase click-through rates Captivating thumbnails can significantly boost your click-through rat…
Intermediate
Medium
Use channel analytics to understand audience behaviour and preferences Use channel analytics to see what your audience likes and when they'r…
Intermediate
Medium
Use clear and compelling calls to action in each email Effective CTAs in emails make a huge difference. They guide your read…
Intermediate
Medium
Use clear, concise language with a strong focus on the action Using clear, concise language focused on action helps capture attenti…
Intermediate
Medium
Use clear, concise messaging to convey your brand message Clear, concise messaging captures attention and that's crucial for br…
Intermediate
Medium
Use community relations to support broader corporate social responsibility (CSR) goals Connecting with your community shows you're committed to doing good, …
Intermediate
Medium
Use conference sponsorships to increase visibility Sponsoring conferences can effectively boost your visibility and cred…
Intermediate
Medium
Use contextual targeting to display banners on relevant content When you use contextual targeting, your banner ads pop up on web page…
Intermediate
Medium
Use creative transitions and effects to make videos more engaging Creative transitions and effects can make your videos more eye-catchi…
Intermediate
Medium
Use cross-channel promotions to drive conversions and engagement Cross-channel promotions make your brand visible on multiple platform…
Intermediate
Medium
Use customer data to create personalised marketing campaigns Use customer data to create personalized marketing campaigns by tailo…
Intermediate
Medium
Use customer data to identify and address common churn reasons Identify why customers leave based on data, and fix those issues to k…
Intermediate
Medium
Use customer data to predict and prevent churn through targeted offers By using customer data to predict and prevent churn, businesses can c…
Intermediate
Medium
Use customer feedback to identify potential product extensions Gathering customer feedback helps you spot new product opportunities …
Intermediate
Medium
Use customer feedback to identify retention pain points and address them Collecting customer feedback helps you understand what's causing peop…
Intermediate
Medium
Use customer journey mapping to identify pain points and opportunities Using customer journey mapping is all about seeing things from your c…
Intermediate
Medium
Use customer segmentation to target specific customer groups Want to focus your marketing efforts on the right crowd? This tactic …
Intermediate
Medium
Use customer testimonials and case studies that emphasise product strengths Showcasing glowing customer testimonials and detailed case studies ca…
Intermediate
Medium
Use data analytics to personalise experiences across channels Looking to boost customer satisfaction and retention? Using data anal…
Intermediate
Medium
Use data to optimise ad spend and improve ROI Using data to optimize ad spend helps you get the most bang for your …
Intermediate
Medium
Use data visualisation tools to present insights to stakeholders Using data visualization tools makes it easy to turn complex data int…
Intermediate
Medium
Use data-driven insights to guide strategic decision-making Using data-driven insights to guide strategic decisions can give you …
Intermediate
Medium
Use data-driven insights to optimise ad placement Use data-driven insights to determine the best platforms to place you…
Intermediate
Medium
Use data-driven insights to tailor messaging for each channel Using data-driven insights to tailor messaging for each channel helps…
Intermediate
Medium
Use dayparting to reach specific audiences at optimal times Dayparting helps you target your ads to reach the right people at the…
Intermediate
Medium
Use engaging headlines to encourage clicks and opens Crafting engaging headlines can significantly boost your click-throug…
Intermediate
Medium
Use engaging visuals and interactive elements during webinars Make your webinars pop by adding stunning visuals and interactive ele…
Intermediate
Medium
Use eye-catching designs for ads on buses, trains, and taxis Ads on buses, trains, and taxis quickly grab attention and create a m…
Intermediate
Medium
Use heatmaps and analytics to understand user engagement and make adjustments Get insights by visualizing where users click and hover on your websi…
Intermediate
Medium
Use humour and relatable content to engage audiences and increase shareability Humor and relatable content captivate your audience effortlessly, pro…
Intermediate
Medium
Use in-app messaging for personalised communication Use in-app messaging to engage with your users directly within your a…
Intermediate
Medium
Use industry insights to refine product development and marketing strategies Industry insights help you make smart decisions for your products and…
Intermediate
Medium
Use integrated marketing campaigns to promote consistency Integrated marketing campaigns revolve around using multiple channels…
Intermediate
Medium
Use internal and external linking to improve SEO Boost your website's visibility by linking your own content and other…
Intermediate
Medium
Use internal linking to improve site navigation and SEO Internal linking is a free and easy way to make your website more use…
Intermediate
Medium
Use internet radio ads to drive traffic to digital platforms Internet radio ads can help drive traffic to your online platforms by…
Intermediate
Medium
Use internet radio for geo-targeted ad campaigns Internet radio can be a potent channel for geo-targeted ad campaigns.…
Intermediate
Medium
Use interstitial ads at natural breaks for better visibility Place full-screen ads during natural breaks in content to grab attent…
Intermediate
Medium
Use joint marketing efforts to reach new customer segments Want to tap into new customer segments? Partnering with other brands …
Intermediate
Medium
Use joint press releases to announce partnerships and gain media coverage Announcing partnerships through joint press releases can help your br…
Intermediate
Medium
Use local radio stations to target specific demographics Use local radio stations to target specific demographics to reach pot…
Intermediate
Medium
Use magazines to complement other marketing channels Want to get your brand noticed? Using magazines alongside your other …
Intermediate
Medium
Use market research to identify emerging opportunities and threats Using market research helps you uncover new business opportunities an…
Intermediate
Medium
Use media pitches to secure coverage in relevant outlets Pitching to media outlets can help you gain valuable coverage without…
Intermediate
Medium
Use media relations to manage crises and protect brand reputation Leverage media connections to handle crises and safeguard your brand'…
Intermediate
Medium
Use meme generators and tools to quickly create and distribute content Meme generators make it easy to create and share funny and relatable …
Intermediate
Medium
Use multimedia elements like images, videos, and infographics Engage your audience using images, videos, and infographics to create…
Intermediate
Medium
Use multiple channels (social media, email, press releases) for crisis communication During a crisis, reaching your audience quickly and effectively can m…
Intermediate
Medium
Use native ads that blend seamlessly with app content Native ads fit right into the app you're using, making them less disr…
Intermediate
Medium
Use native advertising to integrate content seamlessly into relevant publications Native advertising effortlessly fits your content into related public…
Intermediate
Medium
Use newspapers for announcements and public relations Using newspapers for announcements and public relations can reach a w…
Intermediate
Medium
Use personalised push notifications based on user behaviour Personalized push notifications based on user behavior deliver timely…
Intermediate
Medium
Use platform-specific targeting options for precise audience reach Platform-specific targeting helps you hone in on the right audience f…
Intermediate
Medium
Use podcast analytics to track performance and listener preferences Podcast analytics help you understand how your episodes are performin…
Intermediate
Medium
Use press releases for brand positioning and awareness Press releases are a great way to boost your brand's visibility and c…
Intermediate
Medium
Use press releases to announce new products or initiatives Get the word out about your new product or initiative with a press re…
Intermediate
Medium
Use press releases to build relationships with journalists and media Press releases can help you connect with journalists and media outlet…
Intermediate
Medium
Use product demonstrations to showcase features and benefits Product demonstrations show exactly how your product works, making it…
Intermediate
Medium
Use programmatic display advertising to target relevant audiences Programmatic display advertising automates the purchasing of ad space…
Intermediate
Medium
Use push notifications to engage users and drive retention Push notifications can recapture your users' attention even after the…
Intermediate
Medium
Use radio ads to complement digital marketing efforts Complement your digital marketing with radio ads to reach a wider aud…
Intermediate
Medium
Use relevant hashtags to increase content visibility Using relevant hashtags can boost how many people see your posts on s…
Intermediate
Medium
Use relevant hashtags to reach a broader audience Leveraging the right hashtags can boost your visibility on social med…
Intermediate
Medium
Use relevant keywords in product titles and descriptions Boost your product visibility and attract the right audience by using…
Intermediate
Medium
Use responsive display ads for automatic resizing across platforms Responsive display ads automatically adjust their size, format, and a…
Intermediate
Medium
Use retargeting ads to engage customers across channels Retargeting ads can help you catch the eyes of customers across multi…
Intermediate
Medium
Use retargeting strategies to re-engage potential customers Retargeting strategies are a savvy way to bring back lost potential c…
Intermediate
Medium
Use retargeting to re-engage customers across different channels Retargeting ads help reel back in customers who have shown interest b…
Intermediate
Medium
Use rich media (images, videos) in notifications to increase engagement Using rich media like images and videos in notifications makes them m…
Intermediate
Medium
Use satellite radio to complement broader media strategies Satellite radio is a reliable way to reach a specific, local audience…
Intermediate
Medium
Use sentiment analysis tools to gauge public perception and adjust strategies Sentiment analysis tools help you see what people think about your br…
Intermediate
Medium
Use short, concise messages with a clear call to action Use short, concise messages that get to the point quickly, allow your…
Intermediate
Medium
Use social media and email marketing to promote the co-branded effort Leverage social media platforms and email campaigns to spotlight your…
Intermediate
Medium
Use sponsorships to increase brand visibility and awareness Sponsorships boost your brand's visibility by aligning with popular e…
Intermediate
Medium
Use storytelling techniques to engage viewers emotionally Capture attention and create emotional connections by telling compell…
Intermediate
Medium
Use street furniture ads to complement other outdoor advertising efforts Enhance your existing outdoor advertising campaigns by utilizing stre…
Intermediate
Medium
Use structured data markup to enhance search engine understanding Structured data markup helps search engines understand and categorize…
Intermediate
Medium
Use structured data to enhance search engine results Structured data makes your website more search engine-friendly, impro…
Intermediate
Medium
Use targeted PPC campaigns to capture competitive market segments Targeted PPC campaigns are a great way to get your brand in front of …
Intermediate
Medium
Use targeted advertising to reach niche markets effectively Targeted advertising helps businesses zero in on specific niche marke…
Intermediate
Medium
Use transit ads to complement broader outdoor advertising efforts Transit ads can boost your outdoor advertising by getting your brand …
Intermediate
Medium
Use video ads for higher engagement rates Video ads are a great way to grab attention and drive higher engageme…
Intermediate
Medium
Use visually appealing designs with strong calls to action Catch your audience's eye with attractive visuals and clear calls to …
Intermediate
Medium
Use visuals and videos to make emails more engaging Spice up your emails with visuals and videos! This tactic helps keep …
Intermediate
Medium
Utilise A/B testing to optimise each stage of the sales funnel A/B testing helps you find the best way to guide potential customers …
Intermediate
Medium
Utilise LinkedIn Groups to engage with industry peers Join LinkedIn Groups to connect with other professionals, share insig…
Intermediate
Medium
Utilise LinkedIn and other B2B platforms for targeted advertising Leverage LinkedIn and similar platforms to run ads targeting other bu…
Intermediate
Medium
Utilise PR efforts to gain media coverage for the launch Getting media coverage through PR efforts is an effective way to crea…
Intermediate
Medium
Utilise PR to manage public perception and gain media coverage PR is a savvy way to manage your public image and get media coverage.…
Intermediate
Medium
Utilise SEO best practices to ensure content ranks well in search engines Using SEO best practices helps your content rank higher in search eng…
Intermediate
Medium
Utilise Twitter Moments to curate content around specific themes Twitter Moments lets you combine tweets into a single, easy-to-naviga…
Intermediate
Medium
Utilise Twitter Polls to engage followers and gather insights Twitter Polls let you ask questions and get instant feedback from you…
Intermediate
Medium
Utilise audience segmentation for more targeted ads By segmenting your audience, you can create highly targeted ads that …
Intermediate
Medium
Utilise data-driven insights to target ads effectively Leverage data from multiple sources to make your ads smarter and more…
Intermediate
Medium
Utilise email templates that are mobile-responsive Mobile-responsive email templates ensure your messages look great on …
Intermediate
Medium
Utilise heavy advertising on high-traffic platforms to boost brand presence Want to make a big splash? Heavy advertising on high-traffic platform…
Intermediate
Medium
Utilise machine learning models to optimise marketing strategies Using machine learning in marketing helps you tailor strategies by an…
Intermediate
Medium
Utilise paid social ads for targeted reach and engagement Boost your brand with paid social ads! They help you target your spec…
Intermediate
Medium
Utilise press releases and media outreach to announce new positioning Press releases and media outreach are a great way to share your new b…
Intermediate
Medium
Utilise programmatic advertising for efficient targeting Programmatic advertising automates ad buying using real-time data for…
Intermediate
Medium
Utilise responsive designs to adapt to different screen sizes Responsive design makes your website look good on all devices, enhanc…
Intermediate
Medium
Utilise schema markup to improve search visibility Using schema markup helps search engines understand and display your …
Intermediate
Medium
Utilise social media platforms for organic and paid content promotion Promote your content by using social media platforms for both organic…
Intermediate
Medium
Utilise structured data markup to enhance search engine visibility Structured data markup helps search engines understand your content b…
Intermediate
Medium
Utilise testimonials and case studies to build trust and credibility Showcasing testimonials and case studies can make your brand seem tru…
Intermediate
Medium
Utilise video ads to engage users and convey messages effectively Video ads are a powerful way to catch people's attention and explain …
Intermediate
Medium
X Conversation Ads X Conversation Ads are interactive ads on X that initiate conversatio…
Intermediate
Medium
X Follower Ads Perfect for getting more attention on X and boosting your follower co…
Intermediate
Medium
X Image Ads X Image Ads are visual-based ads on the platform formerly known as Tw…
Intermediate
Medium
X Moment Ads X Moment Ads capture audience attention during key moments on the pla…
Intermediate
Medium
X Promoted Accounts Promoted Accounts on X help you get your account discovered by potent…
Intermediate
Medium
X Promoted Trends Sponsored trends on X can boost visibility and engagement for your br…
Intermediate
Medium
X Promoted Tweets Promoted tweets on X are paid tweets that brands use to increase visi…
Intermediate
Medium
X Video Ads X Video Ads are eye-catching promotional clips displayed on X (former…
Intermediate
Medium
Yahoo Audience Ads Yahoo Audience Ads help you reach your specific audience with tailore…
Intermediate
Medium
Yahoo Display Ads Yahoo Display Ads are great for reaching a wide audience and boosting…
Intermediate
Medium
Yahoo Mail Ads Yahoo Mail Ads are banner and video ads within Yahoo Mail that reach …
Intermediate
Medium
Yahoo Native Ads Yahoo Native Ads blend seamlessly into web content, offering a non-in…
Intermediate
Medium
Yahoo Search Ads Yahoo Search Ads are a great way to reach a broad audience via Yahoo'…
Intermediate
Medium
Yahoo Video Ads Yahoo Video Ads are a great way to promote your brand with engaging c…
Intermediate
Medium

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