Construction
The Construction sector is a cornerstone of global economic development, encompassing the planning, design, financing, and building of infrastructure, residential, and commercial properties. Key characteristics of this sector include a high degree of project management, skilled labor, and regulatory compliance. The sector is driven by urbanization, population growth, and government investments in infrastructure. Recent trends highlight a shift towards sustainable building practices, technological integration such as Building Information Modeling (BIM), and a focus on energy efficiency. The target audience in construction marketing typically includes property developers, government agencies, architects, and individual homeowners. Marketing opportunities lie in promoting innovative construction technologies and sustainable materials, while challenges include navigating regulatory landscapes and managing the cyclical nature of construction demand. Experienced marketers in this sector must leverage data-driven insights, tailor messaging to diverse stakeholder needs, and stay abreast of technological advancements to effectively capture market share.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Collaborate with environmental influencers to promote green efforts | Partner with eco-friendly influencers to highlight your brand's green… |
Intermediate
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Medium
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| Collaborate with industry groups to promote sustainable practices | Teaming up with industry groups to advocate for sustainable practices… |
Intermediate
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Medium
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| Conduct a thorough market analysis to assess joint venture viability | Conducting a thorough market analysis for a joint venture helps ident… |
Intermediate
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Medium
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| Conduct competitor analysis to understand positioning gaps | Analyzing your competitors helps you find gaps in the market and area… |
Intermediate
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Medium
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| Conduct market research to identify potential industries for diversification | Conducting market research to identify potential industries for diver… |
Intermediate
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Medium
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| Conduct market research to understand barriers to entry and address them | Dig into the market landscape to pinpoint what’s keeping you out. Whi… |
Intermediate
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Medium
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| Conduct market research to understand competitors' pricing strategies | Want to stay ahead of your competition? Conducting market research to… |
Intermediate
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Medium
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| Create a dedicated CSR section on the website to showcase initiatives | Shining a light on your corporate social responsibility efforts can b… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a dedicated section on the website for green initiatives | Showcase your company's commitment to sustainability by adding a spec… |
Intermediate
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Medium
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| Develop a robust governance structure to manage the joint venture effectively | Creating a strong governance framework helps keep joint ventures on t… |
Intermediate
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Medium
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| Develop an exit strategy in case the alliance does not meet expectations | Building a contingency plan for a partnership going south is crucial.… |
Intermediate
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Medium
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| Develop comparison charts to showcase product advantages over competitors | Creating comparison charts help potential customers easily understand… |
Intermediate
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Medium
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| Develop dashboards for real-time monitoring of key metrics | Dashboards for real-time monitoring of key metrics help businesses st… |
Intermediate
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Medium
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| Develop partnerships with local distributors or agents | Partnering with local distributors or agents can boost your brand's r… |
Intermediate
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Medium
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| Distribute brochures through direct mail campaigns | Sending out brochures through direct mail campaigns can effectively r… |
Intermediate
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Medium
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| Distribute catalogues at events, trade shows, and in-store | Handing out physical catalogues at events or in-store can create a ta… |
Intermediate
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Medium
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| Focus on local SEO to increase visibility in Bing Places for Business | Trying to boost your presence on Bing Places for Business can bring m… |
Intermediate
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Medium
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| Formalise partnerships with clear agreements and objectives | Creating formal agreements and setting clear objectives in partnershi… |
Intermediate
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Medium
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| Google Local Services Ads | Google Local Services Ads help local service providers appear at the … |
Intermediate
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Medium
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| Highlight sustainable practices and eco-friendly products in marketing materials | Use marketing materials to showcase your business's sustainable pract… |
Intermediate
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Medium
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| Identify new geographic regions for market expansion | Picking new geographic regions for expansion can increase customer re… |
Intermediate
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Medium
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| Identify potential joint venture partners with complementary capabilities | Partnering with other businesses that have different but complementar… |
Intermediate
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Medium
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| Identify potential partners with complementary products or services | Looking to grow your business? Finding partners with complementary pr… |
Intermediate
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Medium
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| Implement a local SEO strategy, including Google My Business optimisation | Boost your local business visibility by optimizing your Google My Bus… |
Intermediate
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Medium
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| Involve employees in CSR activities to foster a positive culture | Engaging employees in corporate social responsibility (CSR) activitie… |
Intermediate
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Medium
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| Leverage PR to gain media coverage for sustainability efforts | Want to shine a light on your green initiatives? Use PR to share your… |
Intermediate
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Medium
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| Leverage flyers as part of a multi-channel marketing strategy | Using flyers in a multi-channel strategy can effectively boost brand … |
Intermediate
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Medium
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| Leverage joint venture resources for cross-training and skill development | Utilizing resources from joint ventures for cross-training and skill … |
Intermediate
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Medium
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| Leverage trade shows for networking and relationship-building | Attending trade shows is a great way to meet industry leaders, potent… |
Intermediate
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Medium
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| Measure community relations impact through local sentiment and brand perception | Gauge how your brand or service resonates locally by monitoring publi… |
Intermediate
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Medium
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| Monitor trade show performance through lead generation and sales data | Track your trade show success by monitoring lead generation and sales… |
Intermediate
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Medium
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| Offer competitive pricing to attract more sales | Everyone loves a good deal! Offering competitive pricing can signific… |
Intermediate
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Medium
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| Offer exclusive promotions or deals for trade show attendees | Attending a trade show? Offering exclusive promotions or deals is a g… |
Intermediate
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Medium
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| Offer incentives for customers who choose eco-friendly options | Provide incentives like discounts or reward points to customers who o… |
Intermediate
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Medium
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| Participate in international trade shows or industry events | Going to international trade shows or industry events helps you get i… |
Intermediate
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Medium
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| Partner with industry experts to navigate new market dynamics | Teaming up with industry experts can give your brand insights and cre… |
Intermediate
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Medium
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| Partner with suppliers to source sustainable materials | By collaborating with suppliers for sustainable materials, you can ma… |
Intermediate
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Medium
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| Plan for eventual exit or expansion based on joint venture success | Thinking about growing your business or making an exit strategy? Tact… |
Intermediate
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Medium
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| Post-crisis, conduct a debrief to learn and improve future strategies | After a crisis, holding a debrief session can be really useful. It he… |
Intermediate
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Medium
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| Regularly report on sustainability progress to build trust and transparency | Build trust and transparency with your audience by regularly reportin… |
Intermediate
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Medium
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| Regularly review joint venture performance and make strategic adjustments | Keeping an eye on joint venture performance ensures you stay on track… |
Intermediate
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Medium
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| Use Yahoo Localworks for local SEO and increased visibility | Yahoo Localworks helps local businesses get found online. It’s great … |
Intermediate
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Medium
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| Use a phased approach to enter new markets gradually | Entering new markets gradually helps in understanding market dynamics… |
Intermediate
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Medium
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| Use both partners' distribution networks to maximise reach | Partnering up to use both distribution networks helps reach a broader… |
Intermediate
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Medium
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| Use brochures at events, trade shows, and in-store displays | Brochures are a great way to provide detailed information about your … |
Intermediate
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Medium
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| Use community relations to support broader corporate social responsibility (CSR) goals | Connecting with your community shows you're committed to doing good, … |
Intermediate
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Medium
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| Use customer testimonials and case studies that emphasise product strengths | Showcasing glowing customer testimonials and detailed case studies ca… |
Intermediate
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Medium
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| Use customer testimonials to demonstrate improvements and build trust | Customer testimonials are an effective way to showcase real improveme… |
Intermediate
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Medium
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| Use geo-targeting to reach specific locations | Geo-targeting aims to reach audiences in specific locations by showin… |
Intermediate
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Medium
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| Use local SEO strategies, such as Google My Business optimisation | Optimize your local SEO by setting up and fine-tuning your Google My … |
Intermediate
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Medium
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| Use product demonstrations to showcase features and benefits | Product demonstrations show exactly how your product works, making it… |
Intermediate
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Medium
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| Use workshops to demonstrate product value and address customer needs | Running workshops to show off your product can build trust and highli… |
Intermediate
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Medium
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| Utilise testimonials and case studies to build trust and credibility | Showcasing testimonials and case studies can make your brand seem tru… |
Intermediate
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Medium
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