Marketplaces
Etsy
Etsy is a great place for creative entrepreneurs to sell unique, handmade items. It’s a bustling marketplace with tons of traffic but can get competitive. If your product stands out, it’s definitely worth it.
Related Tactics
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|---|---|---|---|
| Run aggressive pricing promotions to increase market share | Run aggressive pricing promotions to capture a larger market share qu… |
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| Syndicate content on third-party websites and platforms | Share your killer content on third-party websites to reach a broader … |
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| Track and measure referral success with analytics tools | Using analytics tools to track and measure referral success helps bus… |
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| Use A/B testing to optimise design and content layout | A/B testing helps you figure out the best design and content layout b… |
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| Use A/B testing to optimise headlines, images, and CTAs in content | A/B testing helps you find what clicks with your audience by comparin… |
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| Use Etsy’s SEO tools to optimise shop and product visibility | Boost your shop and product visibility on Etsy using their SEO tools.… |
Intermediate
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Medium
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| Use customer testimonials and case studies across different formats | By weaving customer testimonials and case studies into your marketing… |
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| Use customer testimonials and case studies that emphasise product strengths | Showcasing glowing customer testimonials and detailed case studies ca… |
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| Use heatmaps and analytics to understand user engagement and make adjustments | Get insights by visualizing where users click and hover on your websi… |
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| Use high-quality images and detailed descriptions | High-quality images and detailed descriptions can make your products … |
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Medium
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| 3Dsellers | 3Dsellers is a comprehensive e-commerce management tool designed to e… |
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| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
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| Audience Insights | Audience Insights, a tool by Meta, enables marketing professionals to… |
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| Bazaarvoice | Bazaarvoice is a leading marketing tool that empowers brands to ampli… |
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| BigCommerce | BigCommerce is a leading e-commerce platform designed to empower busi… |
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| BoomTown | BoomTown is a comprehensive marketing tool designed to enhance custom… |
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| Cake | Cake, developed by Google, is a comprehensive marketing tool designed… |
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Quick Facts
Parent Channel:
Pros
- Unique Audience: Etsy attracts buyers looking for unique, handcrafted items, which can lead to higher sales for niche products.
- Ease of Use: Setting up a store on Etsy is simple, making it accessible for creative entrepreneurs.
- High Traffic: The platform has a large number of active users, increasing the visibility of your products.
- Community Support: Sellers can benefit from Etsy’s community forums and support resources.
- SEO Benefits: Etsy shops are indexed by search engines, which can improve visibility.
- Integrated Marketing Tools: The platform offers a variety of tools for promoting products, from ads to social media integrations.
- Mobile-Friendly: Etsy’s mobile app allows sellers to manage their shops on the go, making it very convenient.
Cons
- High Competition: With so many sellers, standing out can be a challenge.
- Fees: Listing fees, transaction fees, and payment processing fees can add up.
- Limited Customization: Storefronts have limited customization compared to standalone websites.
- Commission Rates: Etsy takes a percentage of each sale, which can affect profit margins.
- Policy Restrictions: Sellers must adhere to Etsy’s policies, which can be restrictive.
- Payout Delays: Getting paid can sometimes be slower than other platforms.
- Algorithm Changes: Like any online platform, changes to Etsy’s algorithm can impact your store’s visibility.