Social Media
a visual-driven platform that’s great for sharing photos and videos to connect with a wide audience. Users can follow, like, and comment, making it perfect for engagement and brand awareness. The downside? Algorithm changes can affect your reach.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Implement a customer advocacy programme to promote positive word-of-mouth | Encourage your customers to share their positive experiences and reco… |
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| Implement a referral programme that incentivises lead sharing | Get the word out and boost your leads by offering a referral program … |
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| Implement a referral programme to encourage word-of-mouth marketing | A referral program leverages word-of-mouth marketing by incentivizing… |
Intermediate
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| Implement a robust data collection and analysis system | Setting up a solid data collection and analysis system helps in makin… |
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Medium
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| Implement advanced analytics tools to gather and analyse customer data | Advanced analytics tools can help you dig deep into customer data, of… |
Intermediate
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Medium
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| Implement customer feedback loops to improve support processes | Implementing customer feedback loops helps you continuously improve y… |
Intermediate
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Medium
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| Implement data-driven decision-making processes across teams | Using data to drive decisions within teams helps make more informed c… |
Intermediate
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Medium
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| Implement exit-intent pop-ups to retain potential customers | Exit-intent pop-ups show up just when a visitor is about to leave you… |
Intermediate
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Medium
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| Implement heatmaps and session recordings to understand website user behaviour | Gain detailed insights into how people interact with your website usi… |
Intermediate
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Medium
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| Implement live chat and AI-powered chatbots for 24/7 support | Offering live chat and AI-powered chatbots ensures customers get inst… |
Intermediate
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Medium
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
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| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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Quick Facts
Parent Channel:
Pros
- Visual Appeal: Instagram’s visual-centric platform makes it perfect for showcasing products, services, and experiences in an engaging and attractive manner.
- High Engagement: Users on Instagram tend to engage more with posts and stories compared to other platforms.
- Targeted Advertising: Instagram’s advertising options allow for precise targeting based on user demographics, interests, and behaviors.
- Influencer Partnerships: The platform makes it easy to collaborate with influencers who can promote your brand to their followers.
- Shop Integration: Businesses can set up shop on Instagram, allowing users to purchase products directly from the app.
- User-Generated Content: Encourages users to create and share content related to your brand, boosting authenticity.
- Analytics Tools: Provides detailed insights and analytics to track the performance of your posts and campaigns.
Cons
- Algorithm Changes: Instagram frequently updates its algorithm, which can affect your posts’ visibility and reach.
- High Competition: With millions of active users, standing out on Instagram can be challenging without a unique strategy or strong brand identity.
- Time-Consuming: Maintaining an active and engaging presence on Instagram requires consistent content creation and interaction with followers.
- Ad Costs: Advertising on Instagram can be expensive, especially for smaller businesses with limited budgets.
- Limited Linking Options: Except for ads and IGTV, post captions and comments cannot include clickable links, limiting direct traffic to your website.
- Fake Followers: The presence of fake accounts and bots can skew engagement metrics and affect the authenticity of your follower base.
- Data Privacy Concerns: As with any social media platform, there are concerns regarding data privacy and the handling of user information.