Social Media
a visual-driven platform that’s great for sharing photos and videos to connect with a wide audience. Users can follow, like, and comment, making it perfect for engagement and brand awareness. The downside? Algorithm changes can affect your reach.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test different ad creatives to optimise performance | Testing ad creatives can help identify which visuals, copy, and forma… |
Intermediate
|
Medium
|
| A/B test different ad formats and placements to optimise performance | Experimenting with different ad formats and placements helps you find… |
Intermediate
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Medium
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| A/B test different ad formats for optimal performance | Experiment with different ad formats to find the most effective one f… |
Intermediate
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Medium
|
| Adapt trending memes to align with brand messaging and objectives | Stay relevant and relatable by using trending memes in your brand mes… |
Intermediate
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Medium
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| Analyse customer support interactions for recurring feedback themes | Understanding what customers frequently mention in support interactio… |
Intermediate
|
Medium
|
| Analyse past seasonal performance to inform future strategies | Analyzing your past seasonal performance isn't just about looking bac… |
Intermediate
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Medium
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| Analyse performance metrics regularly to adjust campaigns | Keeping an eye on your campaign's performance metrics helps you under… |
Intermediate
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Medium
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Intermediate
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Medium
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Intermediate
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Medium
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| Capture and share customer experiences through social media and content marketing | Showing real customer experiences on social media and through content… |
Intermediate
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Medium
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| Name | Description | Pricing | Ease of Use |
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Paid Only
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Moderate
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Moderate
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| Microsoft Azure AI for Marketing Analytics | Microsoft Azure AI for Marketing Analytics is a sophisticated tool de… |
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| Microsoft Bing Visual Search | Microsoft Bing Visual Search empowers marketers to enhance engagement… |
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Moderate
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| Microsoft Clarity | Microsoft Clarity is a cutting-edge analytical tool designed to enhan… |
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Moderate
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| Microsoft Customer Insights | Microsoft Customer Insights is a powerful, cloud-based customer data … |
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| Microsoft Marketing with Copilot | Microsoft Marketing with Copilot is an innovative tool designed to en… |
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Quick Facts
Parent Channel:
Pros
- Visual Appeal: Instagram’s visual-centric platform makes it perfect for showcasing products, services, and experiences in an engaging and attractive manner.
- High Engagement: Users on Instagram tend to engage more with posts and stories compared to other platforms.
- Targeted Advertising: Instagram’s advertising options allow for precise targeting based on user demographics, interests, and behaviors.
- Influencer Partnerships: The platform makes it easy to collaborate with influencers who can promote your brand to their followers.
- Shop Integration: Businesses can set up shop on Instagram, allowing users to purchase products directly from the app.
- User-Generated Content: Encourages users to create and share content related to your brand, boosting authenticity.
- Analytics Tools: Provides detailed insights and analytics to track the performance of your posts and campaigns.
Cons
- Algorithm Changes: Instagram frequently updates its algorithm, which can affect your posts’ visibility and reach.
- High Competition: With millions of active users, standing out on Instagram can be challenging without a unique strategy or strong brand identity.
- Time-Consuming: Maintaining an active and engaging presence on Instagram requires consistent content creation and interaction with followers.
- Ad Costs: Advertising on Instagram can be expensive, especially for smaller businesses with limited budgets.
- Limited Linking Options: Except for ads and IGTV, post captions and comments cannot include clickable links, limiting direct traffic to your website.
- Fake Followers: The presence of fake accounts and bots can skew engagement metrics and affect the authenticity of your follower base.
- Data Privacy Concerns: As with any social media platform, there are concerns regarding data privacy and the handling of user information.