Social Media
LinkedIn is the go-to platform for professional networking and marketing, especially for B2B. It offers a wealth of opportunities to connect with professionals across industries. However, it’s not the best for casual or highly visual marketing.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Turn a series of articles into an eBook or whitepaper | Compiling your articles into an eBook or whitepaper can boost your br… |
Intermediate
|
Medium
|
| Update ads regularly to maintain freshness and relevance | Regularly updating your ads keeps your audience engaged and ensures y… |
Intermediate
|
Medium
|
| Upload high-quality, professionally edited videos | Creating high-quality, professionally edited videos can make a seriou… |
Intermediate
|
Medium
|
| Use A/B testing for different ad creatives | A/B testing lets you compare different versions of your ad to see whi… |
Intermediate
|
Medium
|
| Use A/B testing to optimise design and content layout | A/B testing helps you figure out the best design and content layout b… |
Intermediate
|
Medium
|
| Use A/B testing to optimise headlines, images, and CTAs in content | A/B testing helps you find what clicks with your audience by comparin… |
Intermediate
|
Medium
|
| Use Bing’s social media integration to drive traffic from social signals | Drive more traffic to your site using Bing’s integration with popular… |
Intermediate
|
Medium
|
| Use Facebook Insights to refine content strategy | Using Facebook Insights helps you understand what content resonates w… |
Intermediate
|
Medium
|
| Use LinkedIn Analytics to refine content strategy | Refining your content strategy using LinkedIn Analytics can help you … |
Intermediate
|
Medium
|
| Use LinkedIn and other platforms to share executive insights and achievements | Share your company's big wins and thought leadership on LinkedIn and … |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 123Pet Software | 123Pet Software is a comprehensive marketing tool designed for pet se… |
Paid Only
|
Moderate
|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| 7Shifts | 7Shifts is a robust workforce management tool designed specifically f… |
Paid Only
|
Moderate
|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Professional Environment: LinkedIn provides a highly professional environment, making it ideal for B2B marketing.
- Targeted Advertising: LinkedIn’s advertising platform allows for highly targeted advertising based on job title, industry, and more.
- Networking Opportunities: It offers unparalleled networking opportunities with professionals across various industries.
- Content Publishing: LinkedIn allows users to publish content, helping to establish thought leadership and enhance brand reputation.
- Lead Generation: Its advanced targeting options make it an effective platform for lead generation.
- Brand Awareness: LinkedIn is excellent for building brand awareness in a professional setting.
- Recruitment: It’s also a valuable tool for recruitment, attracting top talent in various fields.
Cons
- Cost: Advertising on LinkedIn can be costly compared to other social media platforms.
- Limited Audience: LinkedIn’s user base is smaller than those of other social media giants like Facebook and Instagram.
- Engagement Rates: It generally sees lower engagement rates compared to more casual social media platforms.
- Visual Content: It’s not the best platform for highly visual content compared to Instagram or Pinterest.
- Learning Curve: There can be a learning curve to effectively use LinkedIn’s advertising features.
- Algorithm: LinkedIn’s algorithm can sometimes limit the organic reach of posts.
- User Experience: The user experience for managing company pages and ads could be improved.