Television

Local TV

Local TV is great for reaching people in a specific area with video and audio ads. It’s perfect for retail, healthcare, and real estate sectors but can be costly and less targeted than digital channels.

Related Tactics

Name Description Difficulty Cost
Amazon OTT (Over-The-Top) Video Ads Amazon OTT video ads are a great way to reach your target audience wi…
Intermediate
Medium
Create ads with a strong local focus and community appeal Ads focused on local communities can build a strong connection with t…
Intermediate
Medium
Create high-quality, memorable TV ads with a strong message High-quality, memorable TV ads can leave a lasting impression on dive…
Intermediate
Medium
Develop a consistent ad campaign theme for brand recognition By keeping your ads consistent, you help build a strong, recognizable…
Intermediate
Medium
Develop creative, attention-grabbing ad scripts Creating creative and attention-grabbing ad scripts means crafting en…
Intermediate
Medium
Incorporate a clear call to action in TV ads Use TV ads to invite your audience to take a specific action, like vi…
Intermediate
Medium
Incorporate local elements to increase relevance Make your marketing more relatable by adding local touches, like regi…
Intermediate
Medium
Leverage CSR efforts in PR and marketing campaigns to build brand reputation Using corporate social responsibility (CSR) initiatives in PR and mar…
Intermediate
Medium
Leverage local TV to support community engagement efforts Using local TV to support community engagement can be a great way to …
Intermediate
Medium
Leverage prime-time slots for maximum reach Using prime-time slots on TV is a great way to get your brand or prod…
Intermediate
Medium
»

Related Tools

Name Description Pricing Ease of Use
AdMall AdMall is an advanced marketing tool designed to empower professional…
Paid Only
Moderate
Adobe Advertising Cloud TV Adobe Advertising Cloud TV offers a comprehensive solution for managi…
Enterprise
from $499.99/mo
Complex
Ampersand Ampersand is a sophisticated marketing tool designed to enhance brand…
Paid Only
Moderate
BoomTown BoomTown is a comprehensive marketing tool designed to enhance custom…
Paid Only
Moderate
Cadent Cadent is an advanced marketing platform designed to optimize cross-c…
Paid Only
Moderate
Clover Clover is an advanced marketing tool designed to streamline customer …
Paid Only
Moderate
Comcast FreeWheel Comcast FreeWheel is a comprehensive advertising management platform …
Paid Only
Moderate
Cox Media Cox Media provides comprehensive marketing solutions designed to enha…
Paid Only
Moderate
Effectv Effectv is a comprehensive advertising solution designed to enhance b…
Paid Only
Moderate
Effectv (Comcast Spotlight) Effectv, formerly Comcast Spotlight, is a dynamic advertising platfor…
Paid Only
Moderate
»

Quick Facts

Parent Channel:

Television

Pros

  • High Reach: Local TV can reach a wide audience within a specific geographic area, making it ideal for businesses targeting local customers.
  • Strong Visual Impact: The combination of audio and visual elements makes TV advertising very engaging and memorable for viewers.
  • Credibility: Being featured on TV often adds a layer of credibility and trustworthiness to your brand.
  • Brand Awareness: TV ads are excellent for building brand awareness and creating a strong brand presence in the local market.
  • Cross-Generational Appeal: TV is a medium that appeals to multiple age groups, making it versatile for various demographics.
  • High Frequency: TV ads can be aired multiple times, increasing the likelihood that your message will be seen and remembered.
  • Event Promotion: Local TV is particularly effective for promoting local events and driving attendance.

Cons

  • High Costs: Producing and airing TV commercials can be expensive, making it less accessible for small businesses on a tight budget.
  • Limited Targeting: Local TV lacks the precise targeting capabilities of digital advertising platforms, potentially leading to wasted ad spend.
  • Ad Skipping: Viewers can skip commercials or change channels during breaks, reducing the chances of your ad being seen.
  • Time-Restricted: Airing times can affect who sees your ad, with prime time slots being more expensive but necessary for higher visibility.
  • Complex Production: Creating a quality TV ad requires significant time, effort, and resources, from scripting to filming and editing.
  • Measurement Challenges: It can be difficult to accurately measure the direct impact and ROI of TV ads compared to digital channels.
  • Competitive: Local TV advertising can be competitive, with many businesses vying for the same audience’s attention.