Email
Newsletters
Newsletters are an effective way to keep your audience informed and engaged. They can be sent out regularly and offer a personal touch, but they also require consistent effort and compelling content to be successful.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Provide tracking information and post-purchase instructions | Sending tracking information and post-purchase instructions keeps cus… |
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| Publish articles and whitepapers under executive bylines | Publishing articles and whitepapers under executive bylines helps sho… |
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Medium
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| Publish case studies, whitepapers, and research reports | Publish case studies, whitepapers, and research reports to educate an… |
Intermediate
|
Medium
|
| Publish regular blog posts or newsletters on industry developments | Stay top-of-mind with your audience by sharing insightful blog posts … |
Intermediate
|
Medium
|
| Publish whitepapers on trending topics relevant to your audience | Whitepapers are comprehensive documents that offer in-depth insights … |
Intermediate
|
Medium
|
| Recognise and celebrate customer milestones, such as anniversaries | Celebrating customer milestones like anniversaries can boost loyalty … |
Intermediate
|
Medium
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| Record and repurpose webinar content for future use | Easily boost your marketing efforts by recording webinars and reusing… |
Intermediate
|
Medium
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| Record and repurpose workshops as on-demand content for future use | Turn your workshops into on-demand videos. Great for ongoing engageme… |
Intermediate
|
Medium
|
| Redesign the logo, website, and packaging to reflect the new brand image | Redesigning visual elements like the logo, website, and packaging can… |
Intermediate
|
Medium
|
| Redesign your website and collateral to reflect new positioning | Revamping your website and marketing materials can help better showca… |
Intermediate
|
Medium
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| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
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| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
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Quick Facts
Parent Channel:
Pros
- Direct Communication: Newsletters allow direct communication with your audience, helping you to build a more personal relationship.
- Cost-Effective: Sending newsletters is generally more affordable compared to other marketing channels, making it accessible for businesses of all sizes.
- Targeted Reach: You can segment your audience and tailor content to different subscriber groups, increasing relevance and engagement.
- Measurable Results: Email marketing platforms offer analytics, so you can track open rates, click-through rates, and other metrics to gauge effectiveness.
- Content Versatility: Newsletters can include a mix of content, such as articles, announcements, and promotions, keeping your audience interested.
- Brand Loyalty: Regular newsletters can help keep your brand top-of-mind, fostering loyalty among your subscribers.
- Lead Generation: Newsletters can be an effective tool for capturing leads through sign-up forms and exclusive offers.
Cons
- Content Demand: Creating high-quality content for newsletters requires time and effort.
- Deliverability Issues: Emails can sometimes end up in spam folders, reducing their effectiveness.
- Open Rates: There’s no guarantee that every recipient will open your newsletter, which can impact your reach.
- Unsubscribes: Poorly executed newsletters can lead to a high rate of unsubscribes.
- Frequency Balance: Sending newsletters too frequently can annoy subscribers, while infrequent mailings can lead to disengagement.
- Technical Challenges: Creating visually appealing newsletters that render correctly across different email clients can be technically challenging.
- Regulatory Compliance: Businesses need to comply with regulations such as GDPR, which adds a layer of complexity to email marketing.