Email
Newsletters
Newsletters are an effective way to keep your audience informed and engaged. They can be sent out regularly and offer a personal touch, but they also require consistent effort and compelling content to be successful.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use visuals and videos to make emails more engaging | Spice up your emails with visuals and videos! This tactic helps keep … |
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| Use webinar recordings as gated content to generate leads | Webinar recordings as gated content can be a goldmine for leads. You … |
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| Use webinar recordings for content repurposing (e.g., blog posts, videos) | Convert past webinar recordings into engaging blog posts, short video… |
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| Use webinars as lead generation tools with gated registrations | Host interactive webinars where attendees must register to access, ca… |
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| Use whitepaper data to enhance other content (blogs, infographics) | Repurposing whitepaper data for blogs and infographics boosts content… |
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| Use whitepapers as gated content to capture leads | Hook your audience by offering a valuable whitepaper in exchange for … |
Intermediate
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| Utilise A/B testing to optimise each stage of the sales funnel | A/B testing helps you find the best way to guide potential customers … |
Intermediate
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| Utilise a CRM system to track and nurture leads through the funnel | Using a CRM system helps you stay organized by keeping track of all y… |
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Medium
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| Utilise customer segmentation to tailor upsell and cross-sell messages | Target different customer segments with personalized upsell and cross… |
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| Utilise customer testimonials to build trust | Sharing testimonials from happy customers can help win over new ones.… |
Intermediate
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 123Pet Software | 123Pet Software is a comprehensive marketing tool designed for pet se… |
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| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
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| 7Shifts | 7Shifts is a robust workforce management tool designed specifically f… |
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| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
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| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
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from $29.00/mo
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| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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from $54.00/mo
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
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Quick Facts
Parent Channel:
Pros
- Direct Communication: Newsletters allow direct communication with your audience, helping you to build a more personal relationship.
- Cost-Effective: Sending newsletters is generally more affordable compared to other marketing channels, making it accessible for businesses of all sizes.
- Targeted Reach: You can segment your audience and tailor content to different subscriber groups, increasing relevance and engagement.
- Measurable Results: Email marketing platforms offer analytics, so you can track open rates, click-through rates, and other metrics to gauge effectiveness.
- Content Versatility: Newsletters can include a mix of content, such as articles, announcements, and promotions, keeping your audience interested.
- Brand Loyalty: Regular newsletters can help keep your brand top-of-mind, fostering loyalty among your subscribers.
- Lead Generation: Newsletters can be an effective tool for capturing leads through sign-up forms and exclusive offers.
Cons
- Content Demand: Creating high-quality content for newsletters requires time and effort.
- Deliverability Issues: Emails can sometimes end up in spam folders, reducing their effectiveness.
- Open Rates: There’s no guarantee that every recipient will open your newsletter, which can impact your reach.
- Unsubscribes: Poorly executed newsletters can lead to a high rate of unsubscribes.
- Frequency Balance: Sending newsletters too frequently can annoy subscribers, while infrequent mailings can lead to disengagement.
- Technical Challenges: Creating visually appealing newsletters that render correctly across different email clients can be technically challenging.
- Regulatory Compliance: Businesses need to comply with regulations such as GDPR, which adds a layer of complexity to email marketing.