Social Media
Pinterest is a visual discovery and bookmarking tool perfect for showcasing products and ideas. It’s great for reaching a creative audience and driving traffic to your website, though it might not generate immediate sales. Ad campaigns are easy to set up but can be relatively expensive.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Develop long-term relationships with top-performing micro-influencers | Working with top-performing micro-influencers can help build strong, … |
Intermediate
|
Medium
|
| Develop platform-specific strategies based on audience behaviour | Creating strategies tailored to each platform can drive higher engage… |
Intermediate
|
Medium
|
| Develop separate budgets for each channel to maximise ROI | Create individual budgets for each marketing channel to get the most … |
Intermediate
|
Medium
|
| Educate customers on the unique benefits that justify the pricing | Help customers understand why your product is priced the way it is by… |
Intermediate
|
Medium
|
| Encourage affiliates to use diverse marketing channels | Get your affiliates to branch out by using various marketing channels… |
Intermediate
|
Medium
|
| Encourage audience participation with polls and surveys | Polls and surveys are great for engaging your audience and gathering … |
Intermediate
|
Medium
|
| Encourage comments and engagement to build community | Encouraging comments and engagement is all about creating a space whe… |
Intermediate
|
Medium
|
| Encourage customer participation with contests or giveaways | Hosting contests or giveaways is a great way to grab attention and ge… |
Intermediate
|
Medium
|
| Encourage customers to leave positive reviews | Motivate your clients to leave positive reviews by making it simple a… |
Intermediate
|
Medium
|
| Encourage customers to share photos or reviews of products on social media | Get your customers to post photos or reviews of your products on soci… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
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Moderate
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
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Easy
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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Moderate
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| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
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Moderate
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
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Moderate
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
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Moderate
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
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from $99.00/mo
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Moderate
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Quick Facts
Parent Channel:
Pros
- Highly visual platform which is perfect for showcasing products and creative ideas.
- Engaged user base mainly consisting of people looking for inspiration and projects.
- Strong potential to drive website traffic through pins linked to your site.
- Excellent for brand awareness and reaching a highly targeted demographic.
- User-friendly ad platform which makes setting up campaigns easy.
- Integrated e-commerce features helping retailers showcase and sell their products.
- Evergreen content keeping your pins relevant for long periods, unlike other social platforms.
Cons
- Can be relatively expensive compared to other social media ad platforms.
- Lower direct sales conversion as users browse for inspiration rather than immediate purchases.
- Time-consuming content creation since high-quality visuals are a must.
- Competitive platform with many brands vying for user attention.
- May require continuous updates to maintain engagement and visibility.
- Ad performance may vary significantly based on the target audience and niche.
- Limited analytics compared to some other social media platforms.