In-Store
Point-of-Sale (POS) Displays
Point-of-Sale (POS) Displays catch customers’ attention right at the checkout, boosting impulse buys and brand visibility. While they can be highly effective, they can also be costly and take up valuable space.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use samples to cross-promote complementary products | Using samples to cross-promote complementary products is a clever way… |
Intermediate
|
Medium
|
| Use sampling events to gather customer feedback | Sampling events are a great way to connect with customers and gather … |
Intermediate
|
Medium
|
| Use storytelling techniques to engage viewers emotionally | Capture attention and create emotional connections by telling compell… |
Intermediate
|
Medium
|
| Use tiered pricing to appeal to different customer segments | Tiered pricing allows you to offer various pricing levels for your pr… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Aislelabs | Aislelabs is a leading marketing tool designed to enhance customer en… |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
| Beabloo | Beabloo is an innovative marketing tool designed to optimize customer… |
Paid Only
|
Moderate
|
| BoomTown | BoomTown is a comprehensive marketing tool designed to enhance custom… |
Paid Only
|
Moderate
|
| Boulevard | Boulevard is an innovative marketing tool designed to streamline bran… |
Paid Only
|
Moderate
|
| Clover | Clover is an advanced marketing tool designed to streamline customer … |
Paid Only
|
Moderate
|
| Coupons.com | Coupons.com is a leading digital platform that empowers brands and re… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Increases Visibility: POS displays directly catch the customer’s eye during purchase, boosting brand exposure.
- Boosts Impulse Purchases: These displays can drive last-minute buying decisions, increasing sales.
- Targeted Advertising: POS displays can be strategically placed to target specific products and promotions.
- Supports Branding: They reinforce brand image and awareness right at the point of purchase.
- Customizable: These displays can be tailored to fit promotions, seasons, and marketing campaigns.
- Enhances Customer Experience: Well-designed displays can make the shopping experience more engaging and informative.
- Drives Immediate Action: POS displays encourage customers to act quickly on special deals or new products.
Cons
- Space-Consuming: POS displays can take up valuable floor space in the store.
- Cost: They can be expensive to design, produce, and install.
- Maintenance: POS displays need regular upkeep to ensure they remain effective and attractive.
- Limited Reach: They are only seen by customers already in the store, limiting their audience.
- Clutter Risk: Too many displays can lead to visual clutter and overwhelm customers.
- Not Suitable for All Products: Some items may not benefit from this type of advertising.
- Short-lived Impact: Their effectiveness may wane over time as customers become accustomed to them.