Mobile
Push Notifications
Get your messages in front of users directly on their devices. They’re great for quick updates and promotions but can be annoying if overused. Offers instant visibility and real-time communication.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use SMS for timely updates (order status, appointment reminders) | Using SMS to send timely updates like order statuses and appointment … |
Intermediate
|
Medium
|
| Use SMS surveys or polls to gather customer feedback | Using SMS surveys or polls to gather customer feedback allows for qui… |
Intermediate
|
Medium
|
| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
Intermediate
|
Medium
|
| Use a points system where customers earn points for every purchase | Implementing a points system lets customers earn rewards with each pu… |
Intermediate
|
Medium
|
| Use app gamification to increase user engagement | Think of adding game-like features to your app to keep users hooked a… |
Intermediate
|
Medium
|
| Use chatbots on your website to recommend content based on user behaviour | Chatbots on your website can tailor content recommendations to indivi… |
Intermediate
|
Medium
|
| Use data to optimise ad spend and improve ROI | Using data to optimize ad spend helps you get the most bang for your … |
Intermediate
|
Medium
|
| Use dayparting to reach specific audiences at optimal times | Dayparting helps you target your ads to reach the right people at the… |
Intermediate
|
Medium
|
| Use gamification to make point accumulation more engaging and interactive | Gamification makes earning points fun and engaging by turning it into… |
Intermediate
|
Medium
|
| Use geo-targeting to reach specific locations | Geo-targeting aims to reach audiences in specific locations by showin… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Admix | Admix is an innovative marketing tool designed to integrate seamlessl… |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Aircall | Aircall is a cloud-based phone system designed to enhance communicati… |
Paid Only
from $30.00/mo
|
Moderate
|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Amplitude | Amplitude is an advanced analytics platform designed to provide marke… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Instant Delivery: Push notifications are delivered instantly, ensuring that your message reaches your audience in real-time.
- High Engagement: Push notifications often have higher engagement rates compared to other forms of communication.
- Personalization: They can be personalized based on user preferences, behaviors, and demographics, increasing their relevance and effectiveness.
- Boost Retention: Push notifications can help keep users engaged with your app, thereby improving retention rates.
- Traffic Increase: They can drive traffic to your app or website by reminding users of updates, new content, or special offers.
- Low Cost: Generally, push notifications are cost-effective compared to other marketing channels.
- Real-Time Updates: They allow you to send real-time updates to your audience, keeping them informed and engaged.
Cons
- User Annoyance: If overused, push notifications can annoy users and lead to app uninstalls.
- Limited Space: Push notifications have character limits, making it challenging to convey detailed messages.
- Permission Required: Users need to opt-in to receive push notifications, which can limit your reach.
- Potential for Misuse: They can be misused for spammy content, which can damage your reputation.
- Technical Issues: There can be technical challenges in ensuring the notifications are delivered properly across different devices and operating systems.
- Privacy Concerns: Users may be concerned about their privacy and data use with push notifications.
- Variable Open Rates: The effectiveness of push notifications can vary, with some messages being ignored by users.