Mobile
SMS Marketing
SMS Marketing uses text messages to directly reach your customers’ phones. It’s immediate and personal, but can sometimes feel intrusive. It’s great for time-sensitive offers but can annoy if overused. Best for existing customers.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test notification copy and timing for optimal results | Trying different notification texts and sending times helps you find … |
Intermediate
|
Medium
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| Create a dedicated feedback section on your website or app | Adding a dedicated feedback section to your website or app allows you… |
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| Create a dedicated landing page for showcasing user-generated content | Setting up a landing page to showcase user-generated content is a gre… |
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| Create engaging captions with strong calls to action | Crafting captions that grab attention and encourage action can boost … |
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| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
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| Develop a marketing calendar for seasonal campaigns and promotions | Planning out a marketing calendar for seasonal campaigns and promotio… |
Intermediate
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Medium
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| Develop a mobile app to enhance the omnichannel experience | Creating a mobile app can amplify your brand's reach while offering a… |
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| Develop a seamless customer experience across all channels (online, in-store, mobile) | Nail customer satisfaction by ensuring customers have a smooth, enjoy… |
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| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Aircall | Aircall is a cloud-based phone system designed to enhance communicati… |
Paid Only
from $30.00/mo
|
Moderate
|
| Airship | Airship is a leading customer engagement platform that empowers marke… |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Direct communication: SMS Marketing allows for direct communication with customers, reaching them on their personal devices.
- High open rates: Text messages have significantly higher open rates compared to emails, ensuring your message is seen.
- Immediate delivery: Messages are delivered instantly, making it perfect for time-sensitive promotions and updates.
- Cost-effective: SMS Marketing is relatively affordable compared to other marketing channels.
- High engagement: Customers are more likely to engage with text messages, leading to better conversion rates.
- Versatile: Can be used for various purposes, from promotions to transactional messages.
- Easy to track: Response and engagement rates are easily trackable, providing valuable insights.
Cons
- Intrusive: SMS Marketing can be seen as intrusive and annoying if not done correctly.
- Limited content: Text messages have character limits, restricting the amount of information you can convey.
- Opt-out rates: High potential for customers to opt-out if they feel overwhelmed or annoyed by messages.
- Regulatory compliance: Must adhere to strict regulations and obtain consent from recipients.
- No visuals: Lacks the visual appeal of other digital marketing channels like social media or email.
- Phone dependence: Success depends on the customer’s willingness to read and respond to text messages.
- Message fatigue: Overuse can lead to message fatigue, diminishing the effectiveness of campaigns.