Mobile
SMS Marketing
SMS Marketing uses text messages to directly reach your customers’ phones. It’s immediate and personal, but can sometimes feel intrusive. It’s great for time-sensitive offers but can annoy if overused. Best for existing customers.
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| Update ads regularly to maintain freshness and relevance | Regularly updating your ads keeps your audience engaged and ensures y… |
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| Use A/B testing to optimise design and content layout | A/B testing helps you figure out the best design and content layout b… |
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| Use A/B testing to optimise headlines, images, and CTAs in content | A/B testing helps you find what clicks with your audience by comparin… |
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| Use SMS for timely updates (order status, appointment reminders) | Using SMS to send timely updates like order statuses and appointment … |
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| Use SMS surveys or polls to gather customer feedback | Using SMS surveys or polls to gather customer feedback allows for qui… |
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| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
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| Use a points system where customers earn points for every purchase | Implementing a points system lets customers earn rewards with each pu… |
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Related Tools
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| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
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| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Aircall | Aircall is a cloud-based phone system designed to enhance communicati… |
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| Airship | Airship is a leading customer engagement platform that empowers marke… |
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| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
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| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
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| Antavo | Antavo is a leading loyalty management platform designed to support c… |
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Quick Facts
Parent Channel:
Pros
- Direct communication: SMS Marketing allows for direct communication with customers, reaching them on their personal devices.
- High open rates: Text messages have significantly higher open rates compared to emails, ensuring your message is seen.
- Immediate delivery: Messages are delivered instantly, making it perfect for time-sensitive promotions and updates.
- Cost-effective: SMS Marketing is relatively affordable compared to other marketing channels.
- High engagement: Customers are more likely to engage with text messages, leading to better conversion rates.
- Versatile: Can be used for various purposes, from promotions to transactional messages.
- Easy to track: Response and engagement rates are easily trackable, providing valuable insights.
Cons
- Intrusive: SMS Marketing can be seen as intrusive and annoying if not done correctly.
- Limited content: Text messages have character limits, restricting the amount of information you can convey.
- Opt-out rates: High potential for customers to opt-out if they feel overwhelmed or annoyed by messages.
- Regulatory compliance: Must adhere to strict regulations and obtain consent from recipients.
- No visuals: Lacks the visual appeal of other digital marketing channels like social media or email.
- Phone dependence: Success depends on the customer’s willingness to read and respond to text messages.
- Message fatigue: Overuse can lead to message fatigue, diminishing the effectiveness of campaigns.