Mobile
SMS Marketing
SMS Marketing uses text messages to directly reach your customers’ phones. It’s immediate and personal, but can sometimes feel intrusive. It’s great for time-sensitive offers but can annoy if overused. Best for existing customers.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test notification copy and timing for optimal results | Trying different notification texts and sending times helps you find … |
Intermediate
|
Medium
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| Create a dedicated feedback section on your website or app | Adding a dedicated feedback section to your website or app allows you… |
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Medium
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| Create a dedicated landing page for showcasing user-generated content | Setting up a landing page to showcase user-generated content is a gre… |
Intermediate
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Medium
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| Create engaging captions with strong calls to action | Crafting captions that grab attention and encourage action can boost … |
Intermediate
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Medium
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| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
Intermediate
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Medium
|
| Develop a marketing calendar for seasonal campaigns and promotions | Planning out a marketing calendar for seasonal campaigns and promotio… |
Intermediate
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Medium
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| Develop a mobile app to enhance the omnichannel experience | Creating a mobile app can amplify your brand's reach while offering a… |
Intermediate
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Medium
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| Develop a seamless customer experience across all channels (online, in-store, mobile) | Nail customer satisfaction by ensuring customers have a smooth, enjoy… |
Intermediate
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Medium
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| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
Intermediate
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Medium
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
Intermediate
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Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| CallHub | CallHub is a versatile marketing tool designed to enhance multi-chann… |
Paid Only
|
Moderate
|
| ClassPass | ClassPass is a versatile marketing tool designed to enhance customer … |
Paid Only
|
Moderate
|
| CleverTap | CleverTap is a leading customer engagement and retention platform des… |
Paid Only
|
Moderate
|
| Clover | Clover is an advanced marketing tool designed to streamline customer … |
Paid Only
|
Moderate
|
| Convoso | Convoso is a cutting-edge marketing tool designed to optimize lead ge… |
Paid Only
|
Moderate
|
| DealerSocket | DealerSocket is a comprehensive marketing tool designed to empower au… |
Paid Only
|
Moderate
|
| Dotdigital | Dotdigital is a leading marketing automation platform designed to enh… |
Paid Only
|
Moderate
|
| EZ Texting | EZ Texting is a robust mobile marketing platform empowering businesse… |
Paid Only
|
Moderate
|
| EcoCart | EcoCart is a sophisticated marketing tool designed to integrate susta… |
Paid Only
|
Moderate
|
| Emarsys | Emarsys is a sophisticated omnichannel customer engagement platform d… |
Paid Only
|
Moderate
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Quick Facts
Parent Channel:
Pros
- Direct communication: SMS Marketing allows for direct communication with customers, reaching them on their personal devices.
- High open rates: Text messages have significantly higher open rates compared to emails, ensuring your message is seen.
- Immediate delivery: Messages are delivered instantly, making it perfect for time-sensitive promotions and updates.
- Cost-effective: SMS Marketing is relatively affordable compared to other marketing channels.
- High engagement: Customers are more likely to engage with text messages, leading to better conversion rates.
- Versatile: Can be used for various purposes, from promotions to transactional messages.
- Easy to track: Response and engagement rates are easily trackable, providing valuable insights.
Cons
- Intrusive: SMS Marketing can be seen as intrusive and annoying if not done correctly.
- Limited content: Text messages have character limits, restricting the amount of information you can convey.
- Opt-out rates: High potential for customers to opt-out if they feel overwhelmed or annoyed by messages.
- Regulatory compliance: Must adhere to strict regulations and obtain consent from recipients.
- No visuals: Lacks the visual appeal of other digital marketing channels like social media or email.
- Phone dependence: Success depends on the customer’s willingness to read and respond to text messages.
- Message fatigue: Overuse can lead to message fatigue, diminishing the effectiveness of campaigns.