Mobile
SMS Marketing
SMS Marketing uses text messages to directly reach your customers’ phones. It’s immediate and personal, but can sometimes feel intrusive. It’s great for time-sensitive offers but can annoy if overused. Best for existing customers.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test notification copy and timing for optimal results | Trying different notification texts and sending times helps you find … |
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| Create a dedicated feedback section on your website or app | Adding a dedicated feedback section to your website or app allows you… |
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| Create a dedicated landing page for showcasing user-generated content | Setting up a landing page to showcase user-generated content is a gre… |
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| Create engaging captions with strong calls to action | Crafting captions that grab attention and encourage action can boost … |
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| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
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| Develop a marketing calendar for seasonal campaigns and promotions | Planning out a marketing calendar for seasonal campaigns and promotio… |
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| Develop a mobile app to enhance the omnichannel experience | Creating a mobile app can amplify your brand's reach while offering a… |
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| Develop a seamless customer experience across all channels (online, in-store, mobile) | Nail customer satisfaction by ensuring customers have a smooth, enjoy… |
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| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Lune | Lune is an advanced marketing tool designed to elevate brand awarenes… |
Paid Only
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Moderate
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| Mangomint | Mangomint is a cutting-edge marketing tool designed to streamline ope… |
Paid Only
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Moderate
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| ManyChat | ManyChat is a leading chatbot platform that enables businesses to aut… |
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Moderate
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| Markate | Markate is an innovative marketing tool designed to streamline and en… |
Paid Only
|
Moderate
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| Marq | Marq is an innovative marketing tool designed to streamline and enhan… |
Paid Only
|
Moderate
|
| Meta WhatsApp Business Platform | Meta WhatsApp Business Platform is an advanced communication tool des… |
Paid Only
|
Moderate
|
| Microsoft Azure AI for Marketing Analytics | Microsoft Azure AI for Marketing Analytics is a sophisticated tool de… |
Paid Only
|
Moderate
|
| Microsoft Customer Insights | Microsoft Customer Insights is a powerful, cloud-based customer data … |
Paid Only
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Moderate
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| Microsoft UET (Universal Event Tracking) | Microsoft UET (Universal Event Tracking) is a robust analytics tool d… |
Paid Only
|
Moderate
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| Mindbody | Mindbody is a comprehensive business management software tailored for… |
Paid Only
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Moderate
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Quick Facts
Parent Channel:
Pros
- Direct communication: SMS Marketing allows for direct communication with customers, reaching them on their personal devices.
- High open rates: Text messages have significantly higher open rates compared to emails, ensuring your message is seen.
- Immediate delivery: Messages are delivered instantly, making it perfect for time-sensitive promotions and updates.
- Cost-effective: SMS Marketing is relatively affordable compared to other marketing channels.
- High engagement: Customers are more likely to engage with text messages, leading to better conversion rates.
- Versatile: Can be used for various purposes, from promotions to transactional messages.
- Easy to track: Response and engagement rates are easily trackable, providing valuable insights.
Cons
- Intrusive: SMS Marketing can be seen as intrusive and annoying if not done correctly.
- Limited content: Text messages have character limits, restricting the amount of information you can convey.
- Opt-out rates: High potential for customers to opt-out if they feel overwhelmed or annoyed by messages.
- Regulatory compliance: Must adhere to strict regulations and obtain consent from recipients.
- No visuals: Lacks the visual appeal of other digital marketing channels like social media or email.
- Phone dependence: Success depends on the customer’s willingness to read and respond to text messages.
- Message fatigue: Overuse can lead to message fatigue, diminishing the effectiveness of campaigns.