Social Media
Social Media Ads
Ads on popular social media platforms help brands engage their target audience directly, drive sales, and build loyalty. While they can be pricey, they offer highly focused targeting and real-time performance insights.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise for both text and multimedia content | Balance your content strategy with both text and multimedia to engage… |
Intermediate
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Medium
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| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
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| Optimise for mobile to ensure readability | Make sure your site is mobile-friendly so everyone can read it easily… |
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| Optimise posts for Facebook’s algorithm (engagement-driven) | Want to get more eyes on your Facebook posts? Optimizing for the algo… |
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| Optimise your LinkedIn profile and company page for SEO | Get found on LinkedIn by polishing up your profile and company page. … |
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| Outbrain Native Display Ads | Outbrain Native Display Ads provide a way to seamlessly integrate you… |
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| Outbrain Video Ads | Outbrain Video Ads offer a unique way to reach engaged audiences thro… |
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| Participate in Twitter chats relevant to your industry | Joining and participating in Twitter chats related to your field can … |
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| Partner with complementary brands for co-branded extensions | Joining forces with complementary brands can help broaden your audien… |
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| Partner with complementary brands to offer cross-promotional loyalty rewards | Teaming up with complementary brands to offer loyalty rewards can be … |
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 123Pet Software | 123Pet Software is a comprehensive marketing tool designed for pet se… |
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Moderate
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| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
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Moderate
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| 99designs | 99designs is a leading platform connecting businesses with talented f… |
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Moderate
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
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from $129.99/mo
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Moderate
|
| AdYouLike | AdYouLike is a cutting-edge marketing platform that specializes in na… |
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| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
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Quick Facts
Parent Channel:
Pros
- Highly targeted: Allows advertisers to pinpoint their audience based on demographics, interests, and behaviors, increasing the likelihood of engagement and conversion.
- Engagement: Social media ads encourage interaction, which can help to build a community and foster brand loyalty.
- Real-time insights: Provides immediate feedback on campaign performance, enabling quick adjustments to improve effectiveness.
- Various formats: Supports multiple ad formats such as video, carousel, and stories, catering to different marketing goals and audience preferences.
- Scalability: Suitable for both small businesses and large enterprises, allowing them to scale their advertising efforts as needed.
- Cost control: Offers flexible budgeting options, where advertisers can set their own daily or lifetime budget.
- Boosts content visibility: Amplifies the reach of organic content, ensuring that it reaches a wider audience.
Cons
- Cost: Can be expensive, especially for smaller businesses or highly competitive markets.
- Ad fatigue: Users may become tired of seeing ads frequently, leading to decreased engagement and negative perceptions.
- Algorithm changes: Regular updates to social media algorithms can impact ad performance and reach.
- Complexity: Requires constant monitoring and optimization, which can be time-consuming and may require expertise.
- Ad fraud: The risk of fraudulent clicks and impressions can lead to wasted budget and inaccurate performance data.
- Privacy concerns: Targeted advertising can raise privacy issues, potentially leading to distrust among users.
- Platform dependence: Over-reliance on a single social media platform can be risky if the platform changes its policies or popularity wanes.