Outdoor Advertising

Street Furniture

Street furniture advertising involves placing ads on public amenities like benches, bus shelters, and kiosks. It’s visible and hard to ignore. Great for local targeting but can be expensive and requires regular maintenance.

Related Tactics

Name Description Difficulty Cost
Create ads with a strong local focus and community appeal Ads focused on local communities can build a strong connection with t…
Intermediate
Medium
Develop a consistent ad campaign theme for brand recognition By keeping your ads consistent, you help build a strong, recognizable…
Intermediate
Medium
Distribute flyers in high-traffic areas or events Handing out flyers in bustling areas or at events is a straightforwar…
Intermediate
Medium
Host pop-up events in high-traffic areas to maximise exposure Imagine creating buzz with pop-up events in busy areas. It's perfect …
Intermediate
Medium
Identify high-traffic locations for temporary pop-up shops Scouting for the perfect high-traffic locations for your pop-up shop …
Intermediate
Medium
Implement guerrilla marketing tactics to create buzz Guerrilla marketing is all about surprising and engaging your audienc…
Intermediate
Medium
Include QR codes or website links to drive online engagement Using QR codes or website links helps direct people to your online co…
Intermediate
Medium
Incorporate QR codes to drive online engagement Using QR codes is a fantastic way to seamlessly connect offline and o…
Intermediate
Medium
Incorporate local elements to increase relevance Make your marketing more relatable by adding local touches, like regi…
Intermediate
Medium
Incorporate local landmarks or culture into ads Leverage local landmarks and culture in your ads to create a deeper c…
Intermediate
Medium
»

Related Tools

Name Description Pricing Ease of Use
AdMall AdMall is an advanced marketing tool designed to empower professional…
Paid Only
Moderate
AdQuick AdQuick is your go-to platform for out-of-home advertising. Its user-…
Quote Based
Easy
Adomni Adomni is a cutting-edge marketing platform that empowers marketers w…
Paid Only
Moderate
AllOver Media AllOver Media specializes in innovative advertising solutions that ca…
Paid Only
Moderate
Ampersand Ampersand is a sophisticated marketing tool designed to enhance brand…
Paid Only
Moderate
Billups Billups is a leading marketing tool designed to enhance brand awarene…
Paid Only
Moderate
BoomTown BoomTown is a comprehensive marketing tool designed to enhance custom…
Paid Only
Moderate
Broadsign Broadsign is a leading digital signage platform that empowers markete…
Paid Only
Moderate
Clear Channel Outdoor Clear Channel Outdoor is a leading outdoor advertising company specia…
Paid Only
Moderate
Clear Channel RADAR Clear Channel RADAR is an advanced marketing analytics tool designed …
Paid Only
Moderate
»

Quick Facts

Parent Channel:

Outdoor Advertising

Pros

  • Visibility: Street furniture ads are highly visible as they are placed at eye level in public spaces, ensuring they catch the attention of passersby.
  • Local Targeting: These ads are perfect for local businesses aiming to reach a specific geographic audience in their vicinity.
  • High Frequency: Commuters and pedestrians who use the same routes daily are likely to see these ads multiple times, reinforcing the message.
  • Wide Reach: These ads can reach a broad audience, including tourists, locals, and commuters, maximizing exposure.
  • Engagement: Interactive elements, like QR codes, can be incorporated into street furniture ads to engage and direct customers online.
  • Trust Building: Being associated with well-maintained public amenities can enhance the perceived trust and credibility of the brand.
  • Aesthetic Appeal: Well-designed street furniture ads can enhance the look of public spaces, making them more inviting.

Cons

  • Cost: Street furniture advertising can be expensive, especially in high-traffic areas where rates are higher.
  • Maintenance: These ads require ongoing maintenance to remain clean and legible, which can add to the costs.
  • Permits: Securing the necessary permits and permissions to place these ads can be a bureaucratic and time-consuming process.
  • Vandalism: Ads in public spaces are susceptible to vandalism, which can damage the brand image if not promptly addressed.
  • Weather Dependency: Exposure to the elements means that these ads can be quickly worn out by weather, reducing their longevity.
  • Limited Message Space: The physical space available for messaging is often limited, which can constrain the amount of information conveyed.
  • Static Nature: Unlike digital ads, these ads are static and cannot be easily updated or changed once installed.