Social Media
TikTok
TikTok is the go-to platform for short, engaging video content. It’s perfect for reaching younger audiences and can make brands go viral quickly. However, it requires constant content creation and can be hit or miss.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Develop a structured outreach programme to engage with micro-influencers | Engaging micro-influencers helps brands connect authentically with ni… |
Intermediate
|
Medium
|
| Develop an event-specific content strategy (blogs, videos, live streams) | Creating content specifically for an event can help boost engagement … |
Intermediate
|
Medium
|
| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
Intermediate
|
Medium
|
| Develop engaging ad creatives with clear calls to action | Creating ad creatives with clear and engaging calls to action capture… |
Intermediate
|
Medium
|
| Develop engaging, relatable ads with local appeal | Creating ads that resonate with the local culture and preferences can… |
Intermediate
|
Medium
|
| Develop highly shareable content (e.g., memes, videos) to encourage virality | Creating shareable content like memes and videos captures people's at… |
Intermediate
|
Medium
|
| Develop holiday-specific content (e.g., guides, gift ideas) to engage customers | Create unique holiday content like how-to guides and top gift ideas t… |
Intermediate
|
Medium
|
| Develop how-to guides and tutorials that provide value to your audience | Create how-to guides and tutorials that offer real value. They're gre… |
Intermediate
|
Medium
|
| Develop integrated campaigns that leverage multiple channels (email, social, PPC) | Integrated campaigns across email, social media, and PPC are versatil… |
Intermediate
|
Medium
|
| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
Intermediate
|
Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- High engagement rates make it easier to connect with audiences.
- Massive user base, especially among Gen Z and Millennials.
- Viral potential with the right content.
- Creative tools available for content creation.
- Influencer collaborations can boost visibility and trust.
- Ad formats that blend well with organic content.
- Real-time feedback and interactions with users.
Cons
- Content creation can be time-consuming and demanding.
- Algorithm changes can affect visibility unpredictably.
- High competition for user attention.
- Not ideal for all target demographics.
- Constant updates and trends may require quick adaptation.
- ROI measurement can be challenging.
- Ad fatigue due to repetitive formats.