Research and Whitepaper Strategy
Creating detailed, authoritative documents to showcase expertise and provide valuable insights. This strategy can build credibility and generate leads but requires substantial research and high-quality content creation to be effective.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse whitepaper performance to refine future research efforts | Analyzing the performance of your whitepapers helps you understand wh… |
Intermediate
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Medium
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| Build backlinks from authoritative sites to improve domain authority | Boost your website's credibility and traffic by earning backlinks fro… |
Intermediate
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Medium
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| Collaborate with industry experts to co-create content | Partner with industry experts to create content that resonates with y… |
Intermediate
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Medium
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| Collaborate with newspaper publishers for sponsored content | Partnering with newspaper publishers for sponsored content allows you… |
Intermediate
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Medium
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| Compile related blog posts into a comprehensive guide | Gather related blog posts, and transform them into an in-depth guide.… |
Intermediate
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Medium
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| Conduct a thorough market analysis to assess joint venture viability | Conducting a thorough market analysis for a joint venture helps ident… |
Intermediate
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Medium
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| Conduct market research to identify potential industries for diversification | Conducting market research to identify potential industries for diver… |
Intermediate
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Medium
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| Conduct market research to understand barriers to entry and address them | Dig into the market landscape to pinpoint what’s keeping you out. Whi… |
Intermediate
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Medium
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| Conduct original research to develop proprietary data and insights | Uncover valuable insights and unique data by conducting your own rese… |
Intermediate
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Medium
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| Create a mix of content formats: blogs, videos, infographics, podcasts | Creating engaging content like blogs, videos, infographics, and podca… |
Intermediate
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Medium
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| Create comprehensive, informative content that answers user queries | Deliver high-quality, detailed content to address your audience's que… |
Intermediate
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Medium
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| Create content that addresses specific niche problems or interests | Craft compelling pieces tailored to your audience's unique needs or p… |
Intermediate
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Medium
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| Create educational content (blogs, videos) around unique product features | Creating blogs and videos to showcase your product's unique features … |
Intermediate
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Medium
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| Create engaging, valuable content tailored to your audience | Crafting content that resonates deeply with your audience pulls them … |
Intermediate
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Medium
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| Create high-quality, long-form content that addresses user intent | Creating long-form content tailored to user intent is a great way to … |
Intermediate
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Medium
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| Create high-quality, valuable content to attract backlinks | Attracting backlinks is about creating valuable content that others w… |
Intermediate
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Medium
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| Create infographics from data-heavy articles or reports | Transform dense information into visually engaging infographics, maki… |
Intermediate
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Medium
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| Create pillar content and topic clusters to increase site authority | Creating pillar content and topic clusters helps your website rank hi… |
Intermediate
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Medium
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| Curate high-quality, relevant content for your audience | Creating high-quality, relevant content captures your audience's atte… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a content strategy focused on providing actionable industry insights | Share practical, relevant insights that your audience can apply immed… |
Intermediate
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Medium
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| Develop a robust content strategy to nurture leads through the funnel | A strong content strategy helps convert potential customers by offeri… |
Intermediate
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Medium
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| Develop a series of blog posts or videos discussing the product benefits | Creating a series of blog posts or videos about product benefits help… |
Intermediate
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Medium
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| Develop a slide deck from existing content for presentations | Transforming your existing content into a slide deck makes your prese… |
Intermediate
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Medium
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| Develop case studies and content specific to the needs of target accounts | Creating case studies and content tailored to specific target account… |
Intermediate
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Medium
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| Develop comparison charts to showcase product advantages over competitors | Creating comparison charts help potential customers easily understand… |
Intermediate
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Medium
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| Develop compelling, newsworthy press releases | Crafting engaging, timely press releases helps build your brand's cre… |
Intermediate
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Medium
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| Develop gated content (e.g., eBooks, whitepapers) for lead generation | Gated content like eBooks and whitepapers can be a goldmine for colle… |
Intermediate
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Medium
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| Develop gated content like eBooks, whitepapers, and webinars | Want to generate high-quality leads while building your credibility? … |
Intermediate
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Medium
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| Develop whitepapers and reports to showcase thought leadership | Whitepapers and reports are in-depth documents that help you share yo… |
Intermediate
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Medium
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| Educate customers on the unique benefits that justify the pricing | Help customers understand why your product is priced the way it is by… |
Intermediate
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Medium
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| Engage in thought leadership through guest blogging and speaking at industry events | Boost your brand's credibility by guest blogging and speaking at indu… |
Intermediate
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Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
Intermediate
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Medium
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| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
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Medium
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| Host live webinars on trending topics relevant to your audience | Dive deep into engaging topics and offer valuable insights through li… |
Intermediate
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
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Medium
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| Host webinars on relevant and trending topics | Webinars are a great way to engage your audience on trending topics. … |
Intermediate
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Medium
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| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
Intermediate
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Medium
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| Host webinars or events to discuss whitepaper findings | Run engaging webinars or events where you discuss your whitepaper fin… |
Intermediate
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Medium
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| Include educational content to nurture leads | Sharing informative and helpful content keeps your leads interested a… |
Intermediate
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Medium
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| Invest in high-quality, evergreen content that remains relevant over time | Creating high-quality, evergreen content is about crafting pieces tha… |
Intermediate
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Medium
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| Invest in market education to build awareness and interest in new offerings | Investing in market education to build awareness and interest in new … |
Intermediate
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Medium
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| Leverage PR to gain media coverage for whitepaper releases | Getting the media to cover your whitepaper releases extends your reac… |
Intermediate
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Medium
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| Leverage brochures as part of a larger content marketing strategy | Using brochures within a broader content marketing strategy provides … |
Intermediate
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Medium
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| Leverage industry data to create compelling marketing content | Use industry data to craft effective marketing content that resonates… |
Intermediate
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Medium
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| Leverage media relations for thought leadership and brand positioning | Get your brand in front of the right people by using media relations … |
Intermediate
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Medium
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| LinkedIn Sponsored Content Ads | Promoting articles, posts, or videos directly in the LinkedIn feed to… |
Intermediate
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Medium
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| Measure and report CSR impact through annual reports or press releases | Demonstrating your company's commitment to corporate social responsib… |
Intermediate
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Medium
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| Monitor niche trends and adjust marketing strategies accordingly | Keeping up-to-date with niche trends helps businesses stay relevant a… |
Intermediate
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Medium
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| Offer exclusives or embargoes to trusted media contacts | Give select media early access to news, content, or products. It's a … |
Intermediate
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Medium
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| Participate in speaking opportunities to establish thought leadership | Speaking at events can help you become a thought leader in your field… |
Intermediate
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Medium
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| Partner with industry associations for co-branded research and insights | If you're looking to build trust and enhance your brand's reputation,… |
Intermediate
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Medium
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| Partner with industry experts or thought leaders to increase credibility | Want to boost your brand's credibility? Team up with industry experts… |
Intermediate
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Medium
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| Partner with industry experts to navigate new market dynamics | Teaming up with industry experts can give your brand insights and cre… |
Intermediate
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Medium
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| Partner with reputable publications for positive brand coverage | Working with trusted publications can elevate your brand's visibility… |
Intermediate
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Medium
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| Post regular updates and articles on LinkedIn Pulse | Posting regular updates and articles on LinkedIn Pulse helps share yo… |
Intermediate
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Medium
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| Promote whitepapers through email marketing and social media | Whitepapers can be promoted through email marketing and social media … |
Intermediate
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Medium
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| Publish articles and whitepapers under executive bylines | Publishing articles and whitepapers under executive bylines helps sho… |
Intermediate
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Medium
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| Publish case studies, whitepapers, and research reports | Publish case studies, whitepapers, and research reports to educate an… |
Intermediate
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Medium
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| Publish regular blog posts or newsletters on industry developments | Stay top-of-mind with your audience by sharing insightful blog posts … |
Intermediate
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Medium
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| Publish whitepapers on trending topics relevant to your audience | Whitepapers are comprehensive documents that offer in-depth insights … |
Intermediate
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Medium
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| Regularly share insights with customers to position the brand as an industry leader | Share valuable insights regularly to establish your brand as an indus… |
Intermediate
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Medium
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| Regularly update and repurpose older content to maintain relevance | Keeping your content fresh and relevant can help you stay on top of s… |
Intermediate
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Medium
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| Regularly update whitepapers to maintain relevance and authority | Regularly updating whitepapers helps keep your information current an… |
Intermediate
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Medium
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| Republish content on platforms like Medium or LinkedIn | Republishing your content on platforms like Medium or LinkedIn can ex… |
Intermediate
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Medium
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| Share data and insights to optimise partnership outcomes | Sharing insightful data and analytics with partners can help align yo… |
Intermediate
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Medium
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| Share high-quality, professional content tailored to your audience | Creating top-notch content that's just right for your audience can he… |
Intermediate
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Medium
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| Train teams on data-driven decision-making and analytics tools | Improve your team's ability to make data-driven decisions and use ana… |
Intermediate
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Medium
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| Turn a series of articles into an eBook or whitepaper | Compiling your articles into an eBook or whitepaper can boost your br… |
Intermediate
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Medium
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| Update old content with new data and insights to improve relevance | Regularly adding new data and insights to old content can significant… |
Intermediate
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Medium
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| Use data visualisation tools to present insights clearly to stakeholders | Using data visualization tools helps make complex data more understan… |
Intermediate
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Medium
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| Use data visualisation tools to present insights to stakeholders | Using data visualization tools makes it easy to turn complex data int… |
Intermediate
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Medium
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| Use data-driven insights to create content that addresses common pain points | Creating content based on data insights lets you address your audienc… |
Intermediate
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Medium
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| Use data-driven insights to guide strategic decision-making | Using data-driven insights to guide strategic decisions can give you … |
Intermediate
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Medium
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| Use industry insights to refine product development and marketing strategies | Industry insights help you make smart decisions for your products and… |
Intermediate
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Medium
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| Use market research to identify emerging opportunities and threats | Using market research helps you uncover new business opportunities an… |
Intermediate
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Medium
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| Use media pitches to secure coverage in relevant outlets | Pitching to media outlets can help you gain valuable coverage without… |
Intermediate
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Medium
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| Use press releases to announce new products or initiatives | Get the word out about your new product or initiative with a press re… |
Intermediate
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Medium
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| Use press releases to build relationships with journalists and media | Press releases can help you connect with journalists and media outlet… |
Intermediate
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Medium
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| Use special issues or themes to align ads with relevant topics | Using special issues or themes to align ads with relevant topics mean… |
Intermediate
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Medium
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| Use webinars to showcase product demos or case studies | Host webinars to show off product demos or case studies in a simple w… |
Intermediate
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Medium
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| Use whitepaper data to enhance other content (blogs, infographics) | Repurposing whitepaper data for blogs and infographics boosts content… |
Intermediate
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Medium
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| Use whitepapers as gated content to capture leads | Hook your audience by offering a valuable whitepaper in exchange for … |
Intermediate
|
Medium
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| Write high-quality, SEO-optimised blog posts | Elevate your online presence by building trust and driving organic tr… |
Intermediate
|
Medium
|
Related Tools
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| Euromonitor | Euromonitor is a leading market research tool that empowers marketing… |
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| FlippingBook | FlippingBook transforms static PDFs into interactive, engaging online… |
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| IBISWorld | IBISWorld is a leading provider of comprehensive industry research, o… |
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| Kantar | Kantar is a leading marketing insights and consulting company that em… |
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| Medium | Medium is a versatile content publishing platform designed for market… |
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| Statista | Statista is a premier online statistics portal that aggregates data f… |
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| Stripe | Stripe is a leading financial infrastructure platform that enables bu… |
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| Trends.co | Trends.co is a strategic intelligence platform designed to empower ma… |
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Pros
- Establishes authority: Producing well-researched whitepapers positions your company as an industry leader, enhancing credibility and trust.
- Generates leads: High-quality whitepapers attract interested readers, providing valuable lead generation opportunities through content downloads and sign-ups.
- Educates audience: Detailed research and whitepapers educate your audience on complex topics, adding value and fostering informed decision-making.
- Supports sales: Whitepapers can be used as sales tools, providing in-depth information that helps persuade potential customers and clients.
- Enhances SEO: Publishing authoritative content improves your website’s SEO, increasing visibility and attracting organic traffic.
- Builds brand reputation: Consistently producing insightful whitepapers enhances your brand’s reputation for thought leadership and expertise.
- Encourages sharing: Valuable and informative whitepapers are more likely to be shared, expanding your reach and audience engagement.
Cons
- Time-consuming creation: Developing high-quality research and whitepapers requires significant time and effort, from conducting research to writing and editing.
- High costs: The process can be expensive, especially if it involves hiring experts, designers, and researchers to produce top-notch content.
- Complexity: Creating comprehensive and accurate whitepapers involves managing complex information and ensuring it is presented clearly and effectively.
- Limited audience: Whitepapers often appeal to a niche audience, potentially limiting their reach and impact compared to other types of content.
- Requires promotion: Simply creating a whitepaper is not enough; substantial effort is needed to promote it effectively and reach your target audience.
- Risk of outdated content: Research and industry trends can change rapidly, making whitepapers quickly outdated and requiring regular updates to maintain relevance.
- Measurement challenges: Evaluating the direct impact and ROI of whitepapers can be challenging, making it difficult to quantify their success and justify the investment.