Webinar and Online Course Strategy
Creating educational webinars and online courses to engage and educate your audience. This strategy can build authority and generate leads but requires significant content creation and promotion efforts to be effective.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Analyse webinar attendance and feedback to improve future sessions | Reviewing webinar attendance and feedback helps organizers pinpoint w… |
Intermediate
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Medium
|
| Collaborate with industry experts and influencers as guests | Check out this strategy where you bring in experts and influencers as… |
Intermediate
|
Medium
|
| Collaborate with industry experts for co-hosted webinars | Partnering with industry experts for webinars is an excellent way to … |
Intermediate
|
Medium
|
| Collaborate with industry experts to co-create content | Partner with industry experts to create content that resonates with y… |
Intermediate
|
Medium
|
| Collaborate with influencers or experts to create how-to guides | Team up with influencers or experts to make how-to guides that engage… |
Intermediate
|
Medium
|
| Collect attendee contact information for follow-up marketing | Gathering contact details from event attendees allows you to engage t… |
Intermediate
|
Medium
|
| Conduct live presentations or workshops to showcase expertise | Live presentations or workshops offer a direct way to engage and buil… |
Intermediate
|
Medium
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| Convert blog posts into videos or podcasts to reach different audience segments | Turning your blog posts into videos or podcasts is an easy way to con… |
Intermediate
|
Medium
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| Create a mix of content formats: blogs, videos, infographics, podcasts | Creating engaging content like blogs, videos, infographics, and podca… |
Intermediate
|
Medium
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| Create a post-webinar email sequence to nurture leads | Following up after a webinar with a targeted email sequence helps kee… |
Intermediate
|
Medium
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| Create a post-workshop follow-up plan with additional resources or offers | Boost engagement and retention by providing a detailed follow-up plan… |
Intermediate
|
Medium
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| Create and promote Events to drive participation | Create and promote events to build excitement and draw participation.… |
Intermediate
|
Medium
|
| Create compelling content that resonates with specific retail audiences | Create content that speaks directly to retail audiences, making your … |
Intermediate
|
Medium
|
| Create detailed tutorial videos and articles that address common customer pain points | Creating educational content like videos and articles helps to build … |
Intermediate
|
Medium
|
| Create educational content (blogs, videos) around unique product features | Creating blogs and videos to showcase your product's unique features … |
Intermediate
|
Medium
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| Create engaging mini-series or episodic content | Creating engaging mini-series or episodic content can be an amazing w… |
Intermediate
|
Medium
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| Create engaging, valuable content tailored to your audience | Crafting content that resonates deeply with your audience pulls them … |
Intermediate
|
Medium
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| Create joint content (blogs, webinars, social media) to increase reach | Collaborating on blogs, webinars, and social media content can help y… |
Intermediate
|
Medium
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| Curate high-quality, relevant content for your audience | Creating high-quality, relevant content captures your audience's atte… |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a comprehensive onboarding programme for new customers | Planning how to introduce new customers to your product or service is… |
Intermediate
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Medium
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| Develop a content calendar aligned with customer needs and seasonal trends | Creating a content calendar that matches customer needs and seasonal … |
Intermediate
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Medium
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| Develop a robust content strategy to nurture leads through the funnel | A strong content strategy helps convert potential customers by offeri… |
Intermediate
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Medium
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| Develop a slide deck from existing content for presentations | Transforming your existing content into a slide deck makes your prese… |
Intermediate
|
Medium
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| Develop an event-specific content strategy (blogs, videos, live streams) | Creating content specifically for an event can help boost engagement … |
Intermediate
|
Medium
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| Develop gated content (e.g., eBooks, whitepapers) for lead generation | Gated content like eBooks and whitepapers can be a goldmine for colle… |
Intermediate
|
Medium
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| Develop gated content like eBooks, whitepapers, and webinars | Want to generate high-quality leads while building your credibility? … |
Intermediate
|
Medium
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| Develop hands-on activities or breakout sessions for interactive learning | Want to make learning fun and effective? Engage your audience with ha… |
Intermediate
|
Medium
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| Develop how-to guides and tutorials that provide value to your audience | Create how-to guides and tutorials that offer real value. They're gre… |
Intermediate
|
Medium
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
Intermediate
|
Medium
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| Develop on-demand online courses to provide value and capture leads | Create on-demand online courses that offer valuable knowledge and ski… |
Intermediate
|
Medium
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| Educate customers on proper disposal or reuse of packaging | Educating customers on proper disposal or reuse of packaging helps bu… |
Intermediate
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Medium
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| Educate customers on the unique benefits that justify the pricing | Help customers understand why your product is priced the way it is by… |
Intermediate
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Medium
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| Embed Vimeo videos on your website and blogs | Embedding Vimeo videos on your website and blogs is a great way to en… |
Intermediate
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Medium
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| Encourage listener engagement through Q&A sessions | Engaging your audience through Q&A sessions is a great way to get the… |
Intermediate
|
Medium
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| Engage in thought leadership through guest blogging and speaking at industry events | Boost your brand's credibility by guest blogging and speaking at indu… |
Intermediate
|
Medium
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| Engage with customers through interactive content | Engaging with customers through interactive content is all about crea… |
Intermediate
|
Medium
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| Engage with customers through live demonstrations | Live demonstrations let you connect with customers directly, showing … |
Intermediate
|
Medium
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| Follow up with attendees post-event with exclusive content or offers | Post-event follow-ups with exclusive content or offers are a great wa… |
Intermediate
|
Medium
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| Follow up with attendees through email with additional resources | Following up with attendees via email with additional resources is a … |
Intermediate
|
Medium
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| Host VIP events or webinars for top-tier customers | Hosting VIP events or webinars for top-tier customers can deeply enga… |
Intermediate
|
Medium
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| Host VIP events or webinars for top-tier members | Hosting VIP events or webinars for top-tier members is a great way to… |
Intermediate
|
Medium
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| Host a co-branded event or webinar to showcase the partnership | Co-branded events or webinars highlight partnerships, providing dual-… |
Intermediate
|
Medium
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| Host a launch event or webinar to unveil the new product | Reveal your product in style with a launch event or webinar. It's a f… |
Intermediate
|
Medium
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| Host branded events, webinars, or live streams to engage with potential customers | Organize events, webinars, or live streams to connect directly with y… |
Intermediate
|
Medium
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| Host events or webinars to showcase expertise and attract new leads | Hosting events or webinars is a fantastic way to showcase your expert… |
Intermediate
|
Medium
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| Host exclusive events or webinars for targeted accounts | Throw invite-only events or webinars focused on certain accounts. The… |
Intermediate
|
Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
Intermediate
|
Medium
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| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
|
Medium
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| Host joint events or webinars to increase reach and engagement | Hosting joint events or webinars can broaden your audience and create… |
Intermediate
|
Medium
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| Host live Q&A sessions or demos to provide real-time guidance | Engage with your audience in real-time by hosting live Q&A sessions o… |
Intermediate
|
Medium
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| Host live webinars on trending topics relevant to your audience | Dive deep into engaging topics and offer valuable insights through li… |
Intermediate
|
Medium
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| Host virtual events or webinars to attract leads | Hosting virtual events or webinars is a fantastic way to attract lead… |
Intermediate
|
Medium
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| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
|
Medium
|
| Host webinars on relevant and trending topics | Webinars are a great way to engage your audience on trending topics. … |
Intermediate
|
Medium
|
| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
Intermediate
|
Medium
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| Host webinars or events to discuss whitepaper findings | Run engaging webinars or events where you discuss your whitepaper fin… |
Intermediate
|
Medium
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| Host webinars or events to showcase new offerings and changes | Webinars or events are a great way to show new products or changes wh… |
Intermediate
|
Medium
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| Include a mix of content formats (articles, videos, infographics) | Using different types of content like articles, videos, and infograph… |
Intermediate
|
Medium
|
| Include a strong call to action and contact information | Including a strong call to action and contact information in your mar… |
Intermediate
|
Medium
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| Include educational content to nurture leads | Sharing informative and helpful content keeps your leads interested a… |
Intermediate
|
Medium
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| Include high-quality images and compelling copy | High-quality images and compelling copy grab attention, enhance brand… |
Intermediate
|
Medium
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| Incorporate multimedia elements (images, videos) for richer content | Adding images and videos can make your content more engaging and visu… |
Intermediate
|
Medium
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| Incorporate multimedia elements (videos, infographics) to enhance content | Adding videos and infographics to your content can make it more engag… |
Intermediate
|
Medium
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| Invest in market education to build awareness and interest in new offerings | Investing in market education to build awareness and interest in new … |
Intermediate
|
Medium
|
| Leverage LinkedIn Live to host webinars and live Q&A sessions | Hosting webinars and live Q&A sessions on LinkedIn Live is an excelle… |
Intermediate
|
Medium
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| Leverage Vimeo Channels to curate content | Using Vimeo Channels to gather and showcase tailored content can sign… |
Intermediate
|
Medium
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| Leverage joint venture resources for cross-training and skill development | Utilizing resources from joint ventures for cross-training and skill … |
Intermediate
|
Medium
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| Leverage webinars as gated content to collect registrant information | Using webinars as gated content helps capture valuable registration i… |
Intermediate
|
Medium
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| Measure event success through registration, attendance, and engagement metrics | Tracking event success via registration, attendance, and engagement m… |
Intermediate
|
Medium
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| Offer certificates of completion for courses to increase engagement | Certificates for course completion make learning more attractive and … |
Intermediate
|
Medium
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| Offer exclusive content on Vimeo to build a dedicated audience | Want to build a dedicated audience? Offer exclusive content on Vimeo!… |
Intermediate
|
Medium
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| Offer exclusive content or Q&A sessions during webinars | Hosting webinars with exclusive content or Q&A sessions is a fantasti… |
Intermediate
|
Medium
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| Offer exclusive content or bonuses for subscribers | Offer your subscribers exclusive content or bonuses to keep them enga… |
Intermediate
|
Medium
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| Participate in speaking opportunities to establish thought leadership | Speaking at events can help you become a thought leader in your field… |
Intermediate
|
Medium
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| Partner with industry experts to co-host webinars or courses | By collaborating with industry experts for webinars or courses, you c… |
Intermediate
|
Medium
|
| Promote webinars and courses through email marketing and social media | Boost your online presence by promoting webinars and courses through … |
Intermediate
|
Medium
|
| Promote webinars through social media, email, and partner networks | Promoting webinars via social media, emails, and partner networks can… |
Intermediate
|
Medium
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| Promote workshops through targeted email campaigns and social media ads | Boost participation in your workshops by combining personalized email… |
Intermediate
|
Medium
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| Provide regular training and updates to affiliates | Keeping affiliates in the loop with regular training and updates help… |
Intermediate
|
Medium
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| Provide self-service options such as video tutorials and troubleshooting guides | Offering video tutorials and troubleshooting guides makes it easy for… |
Intermediate
|
Medium
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| Provide templates or guidelines to help users create high-quality content | Templates and guidelines help users create quality content quickly an… |
Intermediate
|
Medium
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| Record and repurpose webinar content for future use | Easily boost your marketing efforts by recording webinars and reusing… |
Intermediate
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Medium
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| Record and repurpose workshops as on-demand content for future use | Turn your workshops into on-demand videos. Great for ongoing engageme… |
Intermediate
|
Medium
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| Regularly release episodes to maintain audience engagement | Keep your audience hooked by regularly releasing episodes! This appro… |
Intermediate
|
Medium
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| Regularly update and repurpose older content to maintain relevance | Keeping your content fresh and relevant can help you stay on top of s… |
Intermediate
|
Medium
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| Regularly update content to ensure relevance and engagement | Keeping your content fresh helps maintain audience interest and trust… |
Intermediate
|
Medium
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| Regularly update training and scripts to improve performance | Keeping your team’s training and scripts up-to-date helps you maintai… |
Intermediate
|
Medium
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| Regularly update tutorials to ensure accuracy and relevance | Keep your tutorials fresh and current to engage with your audience be… |
Intermediate
|
Medium
|
| Repurpose top-performing content into different formats | Turn your best content into new formats to reach a wider audience. It… |
Intermediate
|
Medium
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| Share high-quality, professional content tailored to your audience | Creating top-notch content that's just right for your audience can he… |
Intermediate
|
Medium
|
| Train teams on data-driven decision-making and analytics tools | Improve your team's ability to make data-driven decisions and use ana… |
Intermediate
|
Medium
|
| Update brochure content regularly to maintain relevance | Regularly updating your brochure content helps keep your information … |
Intermediate
|
Medium
|
| Use Facebook Live to interact directly with followers | Go live on Facebook to connect with your audience in real-time. It's … |
Intermediate
|
Medium
|
| Use Vimeo’s advanced privacy settings to control video access | Vimeo's advanced privacy settings let you control who sees your video… |
Intermediate
|
Medium
|
| Use Vimeo’s interactive tools to engage viewers | Vimeo's interactive tools make your videos more engaging and informat… |
Intermediate
|
Medium
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| Use clear, concise language with a strong focus on the action | Using clear, concise language focused on action helps capture attenti… |
Intermediate
|
Medium
|
| Use engaging visuals and interactive elements during webinars | Make your webinars pop by adding stunning visuals and interactive ele… |
Intermediate
|
Medium
|
| Use interactive elements (polls, Q&A) during the event to increase engagement | Creating polls and Q&A sessions during events can really amp up audie… |
Intermediate
|
Medium
|
| Use interactive elements to engage customers | Using interactive elements like polls, quizzes, and interactive video… |
Intermediate
|
Medium
|
| Use multimedia elements like images, videos, and infographics | Engage your audience using images, videos, and infographics to create… |
Intermediate
|
Medium
|
| Use product demonstrations to engage visitors | Showcasing your product through demonstrations can be a game-changer … |
Intermediate
|
Medium
|
| Use product demonstrations to showcase features and benefits | Product demonstrations show exactly how your product works, making it… |
Intermediate
|
Medium
|
| Use storytelling techniques to create compelling and memorable content | Crafting stories that captivate your audience. Using storytelling in … |
Intermediate
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Medium
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| Use storytelling techniques to engage viewers emotionally | Capture attention and create emotional connections by telling compell… |
Intermediate
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Medium
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| Use webinar analytics to track engagement and performance | Webinar analytics help you keep track of who's watching, interacting,… |
Intermediate
|
Medium
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| Use webinar recordings as gated content to generate leads | Webinar recordings as gated content can be a goldmine for leads. You … |
Intermediate
|
Medium
|
| Use webinar recordings for content repurposing (e.g., blog posts, videos) | Convert past webinar recordings into engaging blog posts, short video… |
Intermediate
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Medium
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| Use webinars as lead generation tools with gated registrations | Host interactive webinars where attendees must register to access, ca… |
Intermediate
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Medium
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| Use webinars to showcase product demos or case studies | Host webinars to show off product demos or case studies in a simple w… |
Intermediate
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Medium
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| Utilise storytelling to convey the unique value proposition | Storytelling in marketing grabs your audience's attention by sharing … |
Intermediate
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Medium
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| Utilise workshops as a networking opportunity for attendees | Workshops are a great way to meet new people, build relationships, an… |
Intermediate
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Medium
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| X Video Ads | X Video Ads are eye-catching promotional clips displayed on X (former… |
Intermediate
|
Medium
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| Landbot | Landbot is an advanced conversational AI platform designed to enhance… |
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| LearnDash | LearnDash is a leading learning management system (LMS) designed to c… |
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| Loom | Loom is a versatile video messaging tool designed to enhance communic… |
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| MailerLite | MailerLite is an advanced email marketing platform designed to optimi… |
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| Marketing 360 | Marketing 360 is a comprehensive marketing platform designed to strea… |
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| Medium | Medium is a versatile content publishing platform designed for market… |
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| Meta Events Manager | Meta Events Manager is a robust marketing tool designed to streamline… |
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| Mighty Networks | Mighty Networks is a robust community-building platform designed for … |
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| Miro | Miro is a collaborative online whiteboard platform designed to enhanc… |
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| ServiceTitan | ServiceTitan is a comprehensive marketing tool designed to streamline… |
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| Shopify | Shopify is a robust e-commerce platform designed to empower businesse… |
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| Slack | Slack is a collaborative communication platform designed to enhance t… |
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| Slido | Slido is an innovative audience interaction platform designed to enha… |
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| Social Tables | Social Tables is a cutting-edge event planning and management tool de… |
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| Spreaker | Spreaker is a comprehensive podcast hosting and distribution platform… |
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| Teachable | Teachable is a dynamic platform designed for marketers seeking to cre… |
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| Thinkific | Thinkific is a robust online course platform that empowers marketers … |
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| Vidyard | Vidyard is a dynamic video marketing platform designed to enhance eng… |
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| Vimeo Create | Vimeo Create is a sophisticated video production tool designed for ma… |
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| Vimeo OTT | Vimeo OTT is a powerful video platform designed to help marketers amp… |
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| Visme | Visme is a versatile marketing tool designed to empower marketing pro… |
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| Wave.video | Wave.video is an innovative video marketing platform designed to ampl… |
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| WebinarJam | WebinarJam is a powerful, user-friendly platform designed to facilita… |
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| Wishpond | Wishpond is a comprehensive marketing platform designed to enhance cu… |
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| Wistia | Wistia is a leading video marketing platform designed to enhance bran… |
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| Wix | Wix is a comprehensive website creation platform designed to empower … |
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| Wodify | Wodify is a dynamic marketing tool designed to enhance customer acqui… |
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| Zen Planner | Zen Planner is a comprehensive marketing tool designed to streamline … |
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| Zoom | Zoom is a leading video conferencing platform that facilitates seamle… |
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from $149.00/mo
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| Zoom Webinars | Zoom Webinars is a dynamic, cloud-based platform designed to host sea… |
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from $79.00/mo
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Pros
- Enhanced engagement: Webinars and online courses offer interactive platforms, fostering higher engagement and participation from your audience.
- Lead generation: These educational formats can attract potential customers, providing valuable leads for your sales team.
- Authority building: Offering expert knowledge through webinars and courses positions your brand as an authority in your industry.
- Scalability: Once created, online courses can be accessed by an unlimited number of users, making them highly scalable.
- Customer loyalty: Providing valuable educational content can improve customer loyalty, as users appreciate the added value your brand offers.
- Cost-effective marketing: Webinars and online courses can be more cost-effective than traditional marketing methods, with lower production and distribution costs.
- Flexibility and convenience: These formats allow users to learn at their own pace and convenience, increasing overall satisfaction and reach.
Cons
- High initial investment: Developing quality webinars and online courses requires significant time and resources, including content creation, production, and promotion.
- Technical challenges: Managing the technical aspects, such as hosting platforms, video quality, and user accessibility, can be complex and require specialized skills.
- Engagement maintenance: Keeping participants engaged throughout a webinar or online course can be challenging, requiring interactive elements and compelling content.
- Content updates: Regular updates are necessary to keep the content relevant and accurate, adding to the ongoing maintenance efforts.
- Competitive market: The market for online education is crowded, making it difficult to stand out and attract a significant audience.
- Limited personal interaction: The online format can lack the personal touch and immediate feedback that in-person interactions offer, potentially reducing the overall impact.
- Completion rates: Many users start online courses but do not complete them, which can reduce the perceived effectiveness of the strategy.