Analyse acquisition channels to optimise marketing spend
Search Engines
Analyzing acquisition channels helps businesses optimize their marketing budget by identifying the most effective sources for attracting customers. It has the upside of better ROI but requires constant data analysis and tweaking.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Adobe Advertising Cloud TV | Adobe Advertising Cloud TV offers a comprehensive solution for managi… |
Enterprise
from $499.99/mo
|
Complex
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
| Omnichannel Strategy | Creating a seamless customer experience across all channels—online an… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Quick Facts
Channel
Search Engines
Advertising Type
Search
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Better allocation of budget by identifying the most effective channels.
- Enhanced ROI as funds are directed towards high-performing channels.
- Data-driven insights for future marketing strategies.
- Improved targeting by focusing on successful acquisition sources.
- Greater control over marketing spend, reducing wastage.
- Flexibility to adapt quickly based on performance data.
- Scalability as successful channels can be ramped up.
Cons
- Requires constant monitoring and analysis to stay effective.
- High initial time investment for setting up tracking and analyzing data.
- Potential for inaccurate data if tracking is set up incorrectly.
- Dependency on multiple tools for data collection and analysis.
- Possible over-reliance on data, neglecting creative aspects.
- Can be overwhelming for smaller teams without dedicated analysts.
- May need regular adjustments which can be resource-intensive.