Collect customer feedback to identify new tutorial topics
Community
Getting feedback from your audience helps make your content more relevant and engaging. You’ll know what they really need, but gathering opinions can be time-consuming and people don’t always participate.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Hotjar | Hotjar is an insightful analytics and feedback tool designed to enhan… |
Paid Only
|
Moderate
|
| Jotform | Jotform is a versatile online form builder designed to streamline dat… |
Paid Only
from $34.00/mo
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Tutorial and How-To Content Strategy | Creating detailed guides and instructional content to help your audie… |
Technologies
| Name | Description |
|---|---|
| Other |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… |
Quick Facts
Channel
Community
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Directly addresses audience needs helps you create tutorials that your audience truly wants and finds useful.
- Improves engagement as users feel heard and valued when their opinions shape new tutorials.
- Enhances content relevance by ensuring the tutorials are aligned with the current needs and trends of your audience.
- Builds trust because seeking feedback shows that you care about your audience’s needs and preferences.
- Encourages community participation by involving your audience in the content creation process.
- Lowers content creation risk since you are basing your topics on actual audience demand.
- Provides fresh ideas as feedback can bring new perspectives and suggestions you may not have considered.
Cons
- Time-consuming as collecting and analyzing feedback requires a dedicated effort and resources.
- Participation can be low if users are not incentivized or if they don’t see immediate value in providing feedback.
- Potential bias since the feedback might not represent the views of your entire audience, only the vocal few.
- May need multiple channels to gather comprehensive feedback, complicating the process.
- Over-reliance on feedback can stifle creativity and originality if feedback is taken too literally.
- Possible negative feedback which can be discouraging or challenging to address constructively.
- Requires continuous effort as audience needs can change over time, necessitating ongoing feedback collection and adaptation.