Conduct customer feedback surveys to understand reasons for inactivity
Gather insights on why customers have become inactive by sending out feedback surveys. This helps improve your service, reconnect with lost customers, and boost overall satisfaction. But, beware of low response rates.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| GetFeedback | GetFeedback is a sophisticated customer feedback platform designed fo… |
Paid Only
|
Moderate
|
| Jotform | Jotform is a versatile online form builder designed to streamline dat… |
Paid Only
from $34.00/mo
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
| QuestionPro | QuestionPro is a versatile marketing tool designed to enhance custome… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Predictive Analytics Strategy | Using data and algorithms to forecast future trends and behaviors, a … |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Identify key reasons for inactivity: Surveys help pinpoint exact reasons why customers stopped engaging with your service.
- Opportunity to reconnect: Engaging inactive customers can rekindle relationships and bring them back into the fold.
- Improve products or services: Feedback provides direct input on what might be improved, aligning offerings with customer needs.
- Boost brand reputation: Taking active steps to understand and rectify issues can enhance your brand’s standing.
- Data-driven decisions: Surveys offer concrete data that can support business decisions and strategic changes.
- Customer-centric approach: Shows customers that you value their opinions and are committed to enhancing their experience.
- Cost-effective: Conducting surveys, especially online, is typically low-cost compared to other marketing tactics.
Cons
- Low response rates: Many customers may ignore surveys, leading to insufficient data.
- Bias in responses: Respondents might not always provide honest or useful feedback.
- Time-consuming: Crafting surveys and analyzing responses can be resource-intensive.
- Survey fatigue: Customers might feel overwhelmed if they are frequently asked for feedback.
- Limited scope: Surveys can only provide feedback from those who choose to respond, missing a broader customer view.
- Interpretation challenges: Analyzing feedback requires skill to extract meaningful insights.
- Delayed results: There might be a significant time gap between survey distribution and action on feedback received.