Conduct customer research to understand perceived value
Community
Doing customer research to find out how they value your product or service can give you insights that improve your marketing and product development. Although it takes time and effort, the results can drive meaningful business improvements.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Attest | Attest is a sophisticated market research tool designed to empower ma… |
Paid Only
|
Moderate
|
| Brand24 | Brand24 is a powerful social listening tool designed for marketing pr… |
Paid Only
|
Moderate
|
| Brandwatch | Brandwatch is a sophisticated digital marketing tool designed to empo… |
Paid Only
|
Moderate
|
| BuzzStream | BuzzStream is a robust digital marketing platform designed to streaml… |
Paid Only
|
Moderate
|
| BuzzSumo | BuzzSumo is a sophisticated content discovery and social media analyt… |
Paid Only
from $99.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| Value-Based Pricing Strategy | Setting prices based on the perceived value to the customer rather th… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Market on one of the most popular social media platforms. Great for t… |
Quick Facts
Channel
Community
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Valuable Insights: Providing deep understanding of customer needs and perceptions that can guide product development and marketing strategies.
- Informed Decision Making: Equips businesses with data to make evidence-based decisions rather than relying on guesses or assumptions.
- Competitive Advantage: Helps identify gaps and opportunities in the market that competitors may not be aware of.
- Customer-Centric: Ensures the business remains customer-focused, enhancing customer satisfaction and loyalty.
- Improved Marketing: Informs better-targeted and more effective marketing campaigns, potentially leading to higher conversion rates.
- Risk Mitigation: Reduces the risk of product failures or marketing missteps by validating ideas with real customer feedback.
- Resource Allocation: Allows for more efficient allocation of resources by focusing on what truly matters to customers.
Cons
- Time-Consuming: Gathering and analyzing customer research data can be a lengthy process.
- Cost: Depending on the method, conducting comprehensive research can be expensive.
- Complexity: Requires specialized skills and tools to design, conduct, and analyze the research effectively.
- Bias: Research findings can be influenced by respondent bias or poorly designed research methodologies.
- Limited Scope: Focus on current customers may overlook potential new markets or customer segments.
- Non-Actionable Data: Not all collected data will be actionable or relevant, potentially leading to analysis paralysis.
- Constant Need: Customer preferences and market conditions change, necessitating ongoing research efforts.