Conduct thorough keyword research to identify target terms
Search Engines
Thorough keyword research helps businesses find the exact terms potential customers are searching for. This strategy boosts visibility in search engines but requires ongoing effort and can be time-consuming.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| Google Keyword Planner | Google Keyword Planner is a powerful tool designed to assist marketer… |
Paid Only
|
Moderate
|
| Moz Pro | Moz Pro is a comprehensive SEO toolset designed to empower marketing … |
Paid Only
from $99.00/mo
|
Moderate
|
| SEMrush | SEMrush is a comprehensive digital marketing tool designed to enhance… |
Free
from $129.95/mo
|
Moderate
|
| SpyFu | SpyFu is a competitive intelligence tool designed to empower marketin… |
Paid Only
from $39.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Sectors
| Name | Description |
|---|---|
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Technologies
| Name | Description |
|---|---|
| Search Engine Optimisation (SEO) |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Quick Facts
Channel
Search Engines
Advertising Type
Search
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Targeted Traffic: Keyword research helps drive highly targeted traffic to your website.
- Cost-effective: It’s often more affordable than other forms of marketing.
- High Conversion Rates: Targeting the right keywords can lead to better conversion rates.
- Competitive Insight: Understand what keywords competitors are using.
- Informs Content Creation: Helps in creating relevant and valuable content.
- SEO Improvement: Enhances overall SEO strategy.
- Long-term Benefits: Continues to benefit site traffic over time.
Cons
- Time-consuming: Requires significant time to conduct thorough research.
- Constant Updates: Needs regular updates as keywords trend changes.
- Competitive: High-value keywords are often highly competitive.
- Requires Tools: Effective keyword research often needs paid tools.
- Initial Learning Curve: Steep learning curve for beginners.
- Not Immediate: Takes time to see results.
- Potential for Missteps: Incorrect keyword targeting can waste resources.