Continuously refine tier benefits based on customer feedback and behaviour
Community
Always tweak your tier benefits based on what customers are saying and doing. The upside is you’ll keep your regulars happy and engaged. The downside? It can be time-consuming and complex to manage.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Brandwatch | Brandwatch is a sophisticated digital marketing tool designed to empo… |
Paid Only
|
Moderate
|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| CustomerGauge | CustomerGauge is a robust experience management platform designed to … |
Paid Only
|
Moderate
|
| Delighted | Delighted is a leading customer feedback and experience management to… |
Paid Only
from $224.00/mo
|
Moderate
|
| Gainsight | Gainsight is a premier customer success platform designed to enhance … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Community
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Customer-Centric Approach: Ensures your loyalty program aligns directly with customer preferences, increasing satisfaction and retention.
- Increases Engagement: Regular updates keep customers interested and engaged with your brand.
- Boosts Loyalty: Continuously refining benefits can lead to stronger brand loyalty and repeat business.
- Adaptable to Trends: Allows you to quickly adapt your program to emerging market trends and customer behaviors.
- Competitive Advantage: Staying tuned to customer feedback can give you an edge over competitors.
- Flexibility: Offers the ability to experiment with different rewards and see what resonates most.
- Personalization: Enhances the personalization of the customer experience, making customers feel valued.
Cons
- Time-Consuming: Requires continuous monitoring and adjustments, which can be resource-intensive.
- Complex Management: Managing different tiers and benefits based on feedback can become complex.
- Risk of Over-Promising: Constant changes might lead to setting unrealistic customer expectations.
- Data Dependency: Relies heavily on accurate and timely customer feedback and behavior data.
- Cost Implications: Regularly updating benefits might incur additional costs.
- Potential for Misalignment: There is a risk of misalignment between customer feedback and feasible changes.
- Customer Confusion: Frequent changes might confuse customers about the benefits of their loyalty tier.