Create a customer advisory board to involve loyal customers in product development
Community
Creating a customer advisory board gives loyal customers a voice in your product development. It’s invaluable for real user insights, although it can be resource-intensive and challenging to manage continuously.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| HubSpot CRM | HubSpot CRM is an integrated customer relationship management platfor… |
Paid Only
from $20.00/mo
|
Moderate
|
| Influitive | Influitive is a robust advocacy marketing platform designed to harnes… |
Paid Only
|
Moderate
|
| Qualtrics | Qualtrics is a leading experience management platform designed to emp… |
Paid Only
|
Moderate
|
| Slack | Slack is a collaborative communication platform designed to enhance t… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Product Launch Strategy | Introducing a new product to the market with a strategic plan to crea… |
| User-Generated Content Strategy | Encouraging customers to create and share content about your brand. T… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Conferences | Conferences are a great way to network and learn industry trends in p… |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Community
Advertising Type
Direct Mail
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Valuable Insights: Direct feedback from your most loyal customers can significantly influence product improvements.
- Customer Loyalty: Engaging customers in this way fosters a deeper emotional connection and loyalty.
- Brand Advocacy: Customers who feel valued are more likely to become brand advocates.
- Improved Products: Real-world insights help in developing products that better meet customer needs.
- Personal Touch: Shows that you value customer opinions, enhancing your brand’s reputation.
- Networking: Provides opportunities for customers to network with each other, building a community.
- Early Problem Detection: Customers can flag potential issues before a full-scale product launch.
Cons
- Time-Consuming: Managing an advisory board requires a significant time investment from your team.
- High Expectations: Engaged customers may expect their suggestions to be implemented quickly, leading to potential dissatisfaction.
- Resource Intensive: Can be costly in terms of both money and manpower.
- Selective Feedback: May not represent the broader customer base’s viewpoints.
- Confidentiality Issues: Sharing product details with customers involves risks of leaks.
- Potential for Bias: Loyal customers may have biased opinions that don’t reflect the average user’s perspective.
- Management Complexity: Coordinating meetings and feedback sessions can be logistically challenging.