Create a personalised experience for loyal customers, such as early access to sales
Offer your loyal customers something special with early access to sales. It makes them feel valued and builds a deeper connection. However, you’ll need to ensure good timing and clear communication.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Braze | Braze is a leading customer engagement platform designed for marketin… |
Paid Only
|
Moderate
|
| Dotdigital | Dotdigital is a leading marketing automation platform designed to enh… |
Paid Only
|
Moderate
|
| Emarsys | Emarsys is a sophisticated omnichannel customer engagement platform d… |
Paid Only
|
Moderate
|
| HubSpot CRM | HubSpot CRM is an integrated customer relationship management platfor… |
Paid Only
from $20.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Enhanced customer loyalty as customers feel valued and appreciated, increasing their loyalty to your brand.
- Boosts engagement by providing exclusive access, encouraging customers to interact with your brand more frequently.
- Increases sales as loyal customers are likely to make more purchases during exclusive early access periods.
- Improves customer retention by creating a sense of exclusivity and priority, keeping customers coming back.
- Strengthens brand image by showing that you prioritize and reward loyalty, which can attract new customers.
- Generates positive word-of-mouth as satisfied customers share their exclusive experiences with others.
- Collects valuable customer insights by monitoring the purchasing behavior of your most loyal customers.
Cons
- Risk of alienating other customers who may feel left out if they are not offered early access.
- Requires precise timing to ensure early access periods are effective and well-received by customers.
- Costs in communication efforts to effectively notify loyal customers about early access opportunities.
- Possible logistical challenges in managing and coordinating early access periods for different customer groups.
- May not appeal to all demographics as some customers may not value early access to sales.
- Potential for abuse if customers share early access links or codes with non-loyal customers.
- Increased pressure on inventory management to ensure popular products are available during early access periods.