Create a post-webinar email sequence to nurture leads
Following up after a webinar with a targeted email sequence helps keep the conversation going with leads. This strategy can boost engagement, but be cautious of potential unsubscribe rates from frequent emails.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| SendGrid | SendGrid is an industry-leading email delivery platform designed to e… |
Paid Only
from $19.00/mo
|
Moderate
|
| Sendinblue | Sendinblue is a comprehensive digital marketing platform designed to … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … |
Sub-channel
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
Quick Facts
Channel
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Boosts engagement as it keeps your brand in the mind of participants.
- Educates leads by providing additional useful information related to the webinar topic.
- Improves conversion rates by providing timely follow-ups when interest is high.
- Automates nurturing so you can focus on other tasks once the sequence is set up.
- Strengthens relationships with detailed content tailored to audience needs.
- Tracks lead behavior to better understand their interests and needs.
- Offers personalization opportunities to address specific pain points and interests.
Cons
- Risk of unsubscribes due to perceived email overload.
- Time-consuming initial setup as it requires planning and creating multiple emails.
- Requires accurate segmentation to ensure emails are relevant to recipients.
- Depends on email deliverability rates which can fluctuate.
- Consistency in messaging is crucial, inconsistencies can confuse leads.
- Can be seen as spam if emails are too frequent or irrelevant.
- Regular updates needed to maintain relevance and effectiveness.