Create exclusive content or experiences for higher-tier members
Community
Craft special content or host unique experiences for your premium members. This approach makes them feel valued and can boost your brand’s reputation, but it takes time and resources to manage effectively.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Circle.so | Circle.so is a comprehensive community platform designed to enhance b… |
Paid Only
from $39.00/mo
|
Moderate
|
| Kajabi | Kajabi is an all-in-one platform designed to empower marketing profes… |
Paid Only
from $149.00/mo
|
Moderate
|
| Mighty Networks | Mighty Networks is a robust community-building platform designed for … |
Paid Only
from $33.00/mo
|
Moderate
|
| Teachable | Teachable is a dynamic platform designed for marketers seeking to cre… |
Paid Only
from $39.00/mo
|
Moderate
|
| Thinkific | Thinkific is a robust online course platform that empowers marketers … |
Paid Only
from $36.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
Sub-strategy
| Name | Description |
|---|---|
| Brand Loyalty Strategy | Building a brand loyalty strategy focuses on keeping customers coming… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Event Marketing Strategy | Hosting or participating in events to promote your brand and engage w… |
| Influencer Event Strategy | Hosting events where influencers experience and promote your brand in… |
| Partnership Rewards Strategy | Offering rewards through partnerships with other brands, enhancing va… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Community | Connecting with audiences through communities builds trust, loyalty, … |
Sub-channel
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
Quick Facts
Channel
Community
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
Paid
Pros
- Increases loyalty: Providing exclusive content or experiences encourages your higher-tier members to remain loyal and feel appreciated.
- Enhances brand reputation: Offering unique experiences can bolster your brand’s image and attract potential high-tier members.
- Customer retention: Tailored experiences help in retaining customers who value unique and premium content.
- Encourages word-of-mouth: Satisfied high-tier members are more likely to recommend your brand to others.
- Builds community: Exclusive experiences can foster a sense of community among your high-tier members.
- Increases value perception: Offering exclusive content elevates the perceived value of your premium memberships.
- Encourages feedback: High-tier members may provide valuable feedback on exclusive content or experiences.
Cons
- Resource intensive: Creating exclusive content requires a significant amount of time, effort, and resources.
- High expectations: Once you start providing exclusive content, members may expect constant new and high-quality content.
- Potential alienation: Non-premium members may feel left out, leading to dissatisfaction or loss of those customers.
- Management complexity: Handling and organizing exclusive experiences or content can be logistically challenging.
- Costly: The expense of creating unique and high-value content can be high and may not always offer immediate returns.
- Limited appeal: Not all customers may be interested in exclusive content, limiting the broader impact.
- Scalability issues: As your high-tier membership base grows, maintaining the exclusivity and quality of the content can become more difficult.