Create shareable, high-quality visual content
Content
Create visually stunning images or videos that people want to share. It’s cost-effective, but takes time and effort. Your brand can gain more visibility and trust, but keeping content fresh is key.
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| Content | Content marketing is all about creating and sharing valuable content … |
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Quick Facts
Channel
Content
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Boosts engagement by capturing the audience’s attention with eye-catching visuals that they are more likely to share and interact with.
- Increases brand visibility since shareable content can spread like wildfire across social media platforms, reaching a wider audience.
- Enhances brand reputation because consistently high-quality visuals can convey professionalism and creativity.
- Drives more traffic to your site as people share your content, leading their friends and followers to visit your page or site.
- Builds trust and loyalty by creating content that resonates with your audience, establishing a stronger connection with them.
- Encourages user-generated content when your audience creates and shares their own content featuring your brand.
- Cost-effective marketing method that primarily requires creativity and effort rather than a large budget.
Cons
- Time-consuming as creating high-quality visuals requires consistent effort and creativity to keep content fresh and engaging.
- Skills required because good design and visual storytelling skills are necessary to create truly shareable content.
- Uncertain virality since there’s no guarantee that even the best content will be shared widely.
- Regular updates needed to maintain engagement, as old or stale content can lead to a drop in visibility and interest.
- Limited immediate ROI since building brand trust and engagement is a long-term strategy and might not translate to immediate sales.
- Resource-intensive requiring not only time but also potentially expensive tools and software for creating top-notch visuals.
- Competitive space as many brands are vying for audience attention with high-quality visual content.