Create visually appealing pins that align with popular trends

Social Media

Make eye-catching pins that tap into what’s trending right now. This tactic is great for grabbing attention and driving traffic but needs frequent updates to stay relevant. Perfect for visual platforms like Pinterest and Instagram.

Tools

Name Description Pricing Ease of Use
Pinterest API for Conversions Pinterest API for Conversions enables marketers to effectively track …
Paid Only
Moderate
Pinterest Ads Manager Pinterest Ads Manager is a sophisticated tool designed to help market…
Paid Only
Moderate
Pinterest Analytics Pinterest Analytics is a powerful tool designed for marketers to enha…
Paid Only
Moderate
Pinterest Audience Insights Pinterest Audience Insights offers marketers a sophisticated tool to …
Paid Only
Moderate
Pinterest Business Hub Pinterest Business Hub is an essential tool for marketers aiming to a…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Traffic Increasing website traffic is a fundamental marketing objective focus…
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Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
Small Business Owners Small Business Owners are a vital demographic characterized by their …
Students Students are a vibrant and evolving demographic, primarily aged 16-24…
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Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Hospitality and Leisure The Hospitality and Leisure sector encompasses hotels, restaurants, t…
Retail The Retail sector is a dynamic industry focused on the sale of goods …

Strategy

Name Description
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Viral Marketing Strategies Creating shareable content that quickly spreads online can boost bran…

Sub-strategy

Name Description
Content Creation Strategy Creating a content creation strategy means planning and producing val…
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Content Optimization Strategy Enhancing your content to perform better in search results and engage…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Content Virality Strategy Creating shareable and engaging content designed to go viral, spreadi…
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Technologies

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
Pinterest Pinterest is a visual discovery and bookmarking tool perfect for show…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
Social Media Ads Ads on popular social media platforms help brands engage their target…
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Quick Facts

Channel

Social Media

Advertising Type

Social

Company

Pinterest

Platform

Pinterest Ads

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2C
Free

Pros

  • High engagement: Popular trends tend to attract more engagement, making your pins shareable and likely to gain more exposure.
  • Improved reach: Trendy visuals can extend your reach by appealing to a broader audience who are searching for current trends.
  • Cost-effective: Leveraging existing trends can lower creative costs since the topics are already popular among users.
  • Versatile use: This tactic works well with various types of content, whether promoting products, services, or events.
  • Platform friendly: Particularly effective on visual-focused platforms like Pinterest and Instagram, which are ideal for this kind of imagery.
  • Boosts brand reputation: Consistently aligning with trends can position your brand as up-to-date and in-the-know.
  • Increases traffic: Visually appealing pins are more likely to drive traffic to your website or landing pages.

Cons

  • Short lifespan: Trend-driven pins typically have a limited relevance period, needing constant updates to stay effective.
  • High competition: Popular trends attract many creators, making it harder for your pins to stand out.
  • Time-consuming: Keeping up with trends and creating relevant content can be demanding and requires constant attention.
  • Inconsistent performance: Not all trends resonate equally with your target audience, leading to variable engagement and results.
  • Resource-intensive: Requires a steady flow of high-quality, trend-aligned visuals, potentially straining smaller teams or budgets.
  • Reduces brand uniqueness: Continually following trends may make it harder to maintain a unique brand identity.
  • Algorithm dependency: Success heavily relies on platform algorithms to surface your pins to the right audience.