Develop a comprehensive communication plan to announce the rebrand
Creating a communication plan to announce your rebrand ensures a seamless transition for customers and stakeholders. It might take significant time and resources, but it will significantly boost brand recognition and trust when done right.
Pros
- Clarity: It offers clear messaging to ensure everyone understands the rebrand.
- Consistency: Delivers a consistent brand message across all channels.
- Engagement: Engages various stakeholders effectively.
- Direction: Provides a sense of direction and focus for marketing efforts.
- Anticipation: Builds excitement and anticipation about the changes.
- Feedback: Allows for receiving feedback and adjusting strategies accordingly.
- Trust: Helps in maintaining or gaining customer trust during the transition.
vs
Cons
- Resource-Intensive: Requires significant time and resources to execute effectively.
- Complexity: Can be complex to coordinate across multiple channels.
- Risk of Miscommunication: Potential for miscommunication if not carefully managed.
- Adaptation Time: May take stakeholders some time to adapt to the new brand.
- Initial Resistance: Risk of initial resistance from loyal customers.
- Measurement: Measuring the success of the rebrand can be challenging.
- Costs: May involve substantial financial investment.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
| Time Cost to Continue Activity | |
| Learning Curve | |
| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |