Develop branded content partnerships with popular publishers or blogs
Building partnerships with popular publishers or blogs can help your brand get noticed and trusted by a larger audience. You'll need to invest time and resources but can gain credibility and reach.
Pros
- Increases brand credibility by associating with reputable publishers or blogs.
- Enhances reach as you tap into established audiences.
- Boosts engagement through high-quality, relevant content.
- Provides SEO benefits from backlinks and increased web traffic.
- Facilitates targeted marketing to specific demographics or industries.
- Supports long-term relationships with influential platforms.
- Creates opportunities for storytelling that resonates with audiences.
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Cons
- Requires significant time and resources to establish and maintain partnerships.
- Can be expensive depending on the publisher or blog's reach and reputation.
- Content creation demands might stretch your team.
- Results may take time to materialize, affecting short-term goals.
- Risk of limited control over content and how your brand is presented.
- Potential for lower ROI if the chosen publisher or blog doesn't resonate with your audience.
- Negotiations and contracts can be complex and time-consuming.
Place in customer funnel
Awareness
Consideration
Decision
Retention
Advocacy
| Attribute | Strength |
|---|---|
| Brand | |
| Lead Gen | |
| Ecommerce | |
| Cash Cost | |
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| Self Sustaining | |
| Volume | |
| B2B | |
| D2C | |
| Brand Safety |