Develop discount bundles to encourage higher volume purchases
In-Store
Creating discount bundles is a great way to get people to buy more. It can boost sales and attract new customers, but it might reduce individual profit margins and requires careful planning.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| BigCommerce | BigCommerce is a leading e-commerce platform designed to empower busi… |
Paid Only
from $29.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| Groupon | Groupon is a leading e-commerce marketplace that connects consumers w… |
Paid Only
|
Moderate
|
| HubSpot CRM | HubSpot CRM is an integrated customer relationship management platfor… |
Paid Only
from $20.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
| Transportation and Logistics | The Transportation and Logistics sector is a critical component of gl… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Pricing Strategies | Setting the right price involves balancing profitability and customer… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Points-Based Loyalty Strategy | Rewarding customers with points for purchases and engagement, which c… |
| Tiered Loyalty Strategy | Rewarding customers based on different levels of loyalty, with higher… |
| Competitive Pricing Strategy | Setting prices based on what competitors charge to attract customers … |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with rela… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| In-Store | In-Store marketing involves promoting products or services directly w… |
Sub-channel
| Name | Description |
|---|---|
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
| Sampling Events | Sampling events are all about giving people a chance to try your prod… |
Quick Facts
Channel
In-Store
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Increases overall sales by encouraging customers to buy more items at once.
- Attracts new customers who are looking for good deals.
- Enhances customer loyalty by offering value.
- Moves inventory quickly, which is particularly useful for perishable goods.
- Promotes cross-selling, helping introduce customers to new products.
- Boosts average order value, making each sale more profitable.
- Customizable and scalable, which allows businesses of different sizes to implement this tactic.
Cons
- Reduces profit margins on bundled items, affecting overall profitability.
- Requires careful inventory management to avoid stock issues.
- Complex pricing strategy that may confuse customers if not clearly communicated.
- Potentially high initial cost for setting up bundles and marketing.
- Can lead to overstocking if demand for bundles is overestimated.
- May devalue products in the eyes of consumers if discounts are too steep.
- Time-consuming to plan and execute effectively, especially for small businesses.