Develop gated content (e.g., eBooks, whitepapers) for lead generation
Content
Gated content like eBooks and whitepapers can be a goldmine for collecting leads. While they require significant effort to create, they offer immense value to the audience, fostering trust and generating qualified leads. The downside is the time and resources needed for high-quality production.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| ClickFunnels | ClickFunnels is a comprehensive marketing platform designed to stream… |
Paid Only
from $97.00/mo
|
Moderate
|
| ConvertKit | ConvertKit is an advanced email marketing platform designed specifica… |
Paid Only
from $29.00/mo
|
Moderate
|
| Drip | Drip is a sophisticated marketing automation platform designed to enh… |
Paid Only
from $39.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
| Professional Services | The Professional Services sector encompasses a diverse range of indus… |
| Real Estate | The Real Estate sector encompasses activities related to the developm… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| Research and Whitepaper Strategy | Creating detailed, authoritative documents to showcase expertise and … |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
Quick Facts
Channel
Content
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Excellent for lead generation, as users provide contact information to access valuable content.
- Builds authority, by showcasing your expertise in a particular area or industry.
- Enhances credibility, offering potential customers in-depth information and insights.
- Targets specific audiences, ensuring leads are more likely to be interested in your product or service.
- Supports content marketing by creating resources that can be repurposed and promoted through various channels.
- Increases engagement, encouraging users to spend more time on your website.
- Improves SEO, as high-quality, informative content tends to attract backlinks and improve search engine rankings.
Cons
- Time-consuming to create, requiring extensive research, writing, and design.
- Requires significant resources, often needing input from various departments like design, content, and marketing.
- Potential for low conversion rates, if the content isn’t compelling enough to justify gating.
- Maintenance required, as content can become outdated and needs regular updates.
- Technical barriers, such as needing a good landing page and form integration.
- Risk of high bounce rates, if the gating process is too cumbersome or intrusive.
- Not suitable for all industries, as some sectors might find it challenging to create relevant gated content.