Develop highly shareable content (e.g., memes, videos) to encourage virality
Social Media
Creating shareable content like memes and videos captures people’s attention and spreads quickly. It’s great for boosting visibility and engagement but can be tricky to get right and might not always lead to direct sales.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
|
| Adobe Photoshop | Perfect for creating stunning visuals, Adobe Photoshop is a powerful … |
Paid Only
from $20.99/mo
|
Complex
|
| Adobe Premiere Pro | Adobe Premiere Pro is a professional video editing software used by c… |
Paid Only
from $20.99/mo
|
Complex
|
| Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Views | The marketing objective 'Views' aims to maximize the number of times … |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Teenagers | Teenagers, aged 13 to 19, are a dynamic demographic defined by their … |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Podcast | Podcasts are digital audio files available for streaming or download,… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Sectors
| Name | Description |
|---|---|
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Non-Profit | The Non-Profit sector encompasses organizations focused on addressing… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Viral Marketing Strategies | Creating shareable content that quickly spreads online can boost bran… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Vimeo | Vimeo is great for showcasing and sharing high-quality video content.… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| Pinterest is a visual discovery and bookmarking tool perfect for show… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Widespread Reach: Shareable content has the potential to reach a massive audience, far beyond your existing follower base.
- Engagement Boost: Memes and videos are highly engaging, encouraging likes, comments, and shares.
- Cost-Effective: Creating memes and videos can be relatively inexpensive compared to traditional advertising methods.
- Brand Awareness: Increases brand visibility quickly as users share your content with their networks.
- Viral Potential: Content that resonates can go viral, providing significant exposure without additional costs.
- Platform Versatility: Shareable content can be used across multiple platforms like social media, blogs, and websites.
- User Participation: Encourages user-generated content, fostering a sense of community around your brand.
Cons
- Unpredictable Results: There’s no guarantee that shareable content will go viral or perform as expected.
- Short Lifespan: Memes and viral videos often have a short lifespan and can become outdated quickly.
- Requires Creativity: Consistently producing engaging, shareable content demands high levels of creativity and trend awareness.
- Potential for Misinterpretation: There’s a risk that your content could be misinterpreted or offend viewers.
- Resource Intensive: Creating high-quality videos and memes can be time-consuming and require specialized skills.
- Brand Safety Concerns: Viral content can attract negative attention and trolls, potentially harming your brand’s reputation.
- Limited Direct ROI: While great for engagement and visibility, shareable content may not directly translate into sales or leads.