Develop holiday-specific content (e.g., guides, gift ideas) to engage customers
Content
Create unique holiday content like how-to guides and top gift ideas to attract and keep customers engaged. While this approach can grab attention and boost traffic, it demands creativity and relevance to be effective.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Ahrefs | Ahrefs is a leading SEO toolset designed to empower marketing profess… |
Paid Only
from $99.00/mo
|
Moderate
|
| Buffer | Buffer is a powerful social media management tool designed to streaml… |
Paid Only
from $6.00/mo
|
Moderate
|
| BuzzSumo | BuzzSumo is a sophisticated content discovery and social media analyt… |
Paid Only
from $99.00/mo
|
Moderate
|
| Canva | Canva is a versatile design tool that empowers marketing professional… |
Paid Only
from $119.00/mo
|
Moderate
|
| Contentful | Contentful is a leading content management platform designed to strea… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Baby Boomers | Baby Boomers, born between 1946 and 1964, represent a powerful demogr… |
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Expecting Parents | Expecting parents are a unique demographic characterized by their ant… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Content Repurposing Strategy | Reusing existing content in new formats to reach a wider audience, a … |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
Technologies
| Name | Description |
|---|---|
| Content Creation & Design |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
Quick Facts
Channel
Content
Advertising Type
Native
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Free
Pros
- Boosts engagement by tapping into the holiday spirit and providing valuable, relevant content.
- Drives traffic to your website as people search for holiday-related ideas and products.
- Enhances brand loyalty by offering useful and timely information to your audience.
- Diversifies content which can be shared across multiple platforms including social media and email.
- Increases sales by showcasing products and services in a seasonal context that encourages purchases.
- Cost-effective as it primarily relies on creativity and existing channels rather than paid advertising.
- Strengthens your brand’s image as a helpful, resourceful entity that understands and caters to its audience’s needs.
Cons
- Time-consuming as it requires significant effort to create high-quality and engaging content.
- Seasonal relevance meaning it might only be applicable for a short period each year.
- High competition because many brands will likely have similar holiday content, making it hard to stand out.
- Risk of inauthenticity if the content feels forced or not genuinely linked to the holiday spirit.
- Potentially limited reach if not effectively promoted or shared across channels.
- Requires constant updating to stay relevant and reflect the latest trends and customer preferences.
- Dependent on timing meaning late or off-season content may not achieve the desired impact.